by 	Perrin McCormick - PR & content marketing
	 Christine Tesseo - Design marketing
A COLLEAGUE SWEARS THAT “DARK MAGIC” COFFEE
CONJURES UP A STEADY STREAM OF CREATIVE IDEAS.
IN CASE YOUR OFFICE LACKS THIS
PARTICULAR ROAST, CONSIDER THESE TIPS
TO MOVE YOUR CREATIVE IDEAS FROM
MAKE YOUR
to-do list, overflowing inbox
and to-read pile disappear.
STEP AWAY FROM YOUR DESK TO CLEAR
YOUR MIND AND CONCEN...
2.PULL A RABBIT OUT
OF YOUR HAT.WHEN IN
NEED OF A FRESH IDEA,
REVISIT A PAST PERFORMER.
YESTERDAY’S LONG-FORM Q&A
IS TODAY...
AND I HEAD TO A SPIN CLASS (WHERE I HAPPEN TO GENERATE TONS OF IDEAS).
BE OPEN TO THINKING OUTSIDE OF THE BOX WHEN YOU ARE...
Hypnosis shows us the mind is a powerful tool.
We all have our black hole, the professional pit
of despair that trashes ou...
By always keeping a
watchful eye and
staying on your
toes, you will find
inspiration. Good
ideas happen when
you least exp...
If I hit a wall, I search the
audience (er, office) for a
volunteer to participate in
an impromptu brainstorm.
6.NEW
PERSP...
7.
CONSUME EVERYTHING, AND I MEAN
EVERYTHING, ON THE CONTENT FRONT.
IDEAS CAN COME FROM ANYWHERE;
YOU WILL FIND INSPIRATIO...
MAGICIANS USE A MAGIC
WAND, AND MY COLLEAGUE
RELIES ON HER BREW TO
MAKE THE CREATIVE
MAGIC HAPPEN.
WHAT’S YOUR MAGIC WAND?
Perrin McCormick is a Senior Account Director at HB Agency, managing client relationships and helping clients
define their...
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How to Make the Creative Magic Happen

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How to Make the Creative Magic Happen

  1. 1. by Perrin McCormick - PR & content marketing Christine Tesseo - Design marketing
  2. 2. A COLLEAGUE SWEARS THAT “DARK MAGIC” COFFEE CONJURES UP A STEADY STREAM OF CREATIVE IDEAS.
  3. 3. IN CASE YOUR OFFICE LACKS THIS PARTICULAR ROAST, CONSIDER THESE TIPS TO MOVE YOUR CREATIVE IDEAS FROM
  4. 4. MAKE YOUR to-do list, overflowing inbox and to-read pile disappear. STEP AWAY FROM YOUR DESK TO CLEAR YOUR MIND AND CONCENTRATE ON THE CHALLENGE AT HAND. 1.
  5. 5. 2.PULL A RABBIT OUT OF YOUR HAT.WHEN IN NEED OF A FRESH IDEA, REVISIT A PAST PERFORMER. YESTERDAY’S LONG-FORM Q&A IS TODAY’S INFOGRAPHIC.
  6. 6. AND I HEAD TO A SPIN CLASS (WHERE I HAPPEN TO GENERATE TONS OF IDEAS). BE OPEN TO THINKING OUTSIDE OF THE BOX WHEN YOU ARE OUTSIDE OF THE OFFICE.
  7. 7. Hypnosis shows us the mind is a powerful tool. We all have our black hole, the professional pit of despair that trashes our day. To fight that, know what ruins your act and eliminate it, or at least recognize that it’s coming. 4. Negative thinking kills my show.
  8. 8. By always keeping a watchful eye and staying on your toes, you will find inspiration. Good ideas happen when you least expect it! STACK THE DECK.
  9. 9. If I hit a wall, I search the audience (er, office) for a volunteer to participate in an impromptu brainstorm. 6.NEW PERSPECTIVES HELP KEEP YOUR MAGICAL POWERS AND CREATIVE JUICES FLOWING.
  10. 10. 7. CONSUME EVERYTHING, AND I MEAN EVERYTHING, ON THE CONTENT FRONT. IDEAS CAN COME FROM ANYWHERE; YOU WILL FIND INSPIRATION IN THE MOST UNLIKELY OF CONNECTIONS. PURSUE CONTENT WITH PASSION AND DEDICATION.
  11. 11. MAGICIANS USE A MAGIC WAND, AND MY COLLEAGUE RELIES ON HER BREW TO MAKE THE CREATIVE MAGIC HAPPEN. WHAT’S YOUR MAGIC WAND?
  12. 12. Perrin McCormick is a Senior Account Director at HB Agency, managing client relationships and helping clients define their communication strategies. Reach Perrin at pmccormick@hbagency or on Twitter at @perrinmcc. Christine Tesseo is a Creative Strategist at HB Agency with professional experience in event marketing design, brand development and project management. Reach Christine at ctesseo@hbagency or on Twitter at @ctess. To learn more about HB’s branding, marketing and public relations expertise, please visit www.hbagency.com.

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