HB Agency - PR is Marketing’s Future

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FutureM 2013 session with HB Agency

Speakers:
Brian Carr
VP of Marketing, Springpad

Christian Megliola
Director of Public Relations and Social Strategy, Connelly Partners

Mark O'Toole
Managing Director, PR & Content, Hb Agency

Tim Reeves
Principal, allen & gerritsen

Aarti Shah
Senior Editor, The Holmes Report

Anne Weiskopf
VP of Business Development, Digiday


Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.

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HB Agency - PR is Marketing’s Future

  1. 1. SESSION PARTNER PR is Marketing’s Future VISIONARY SPONSORS INNOVATOR SPONSORS TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  2. 2. PR is Marketing’s Future Is PR replacing marketing? TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  3. 3. PR is Marketing’s Future PR agency heads rank social media community management as top focus for increased investment The Holmes Report’s World PR Report 2013 TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  4. 4. PR is Marketing’s Future Has PR moved beyond media relations? TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  5. 5. PR is Marketing’s Future Global PR industry grew by 8% in 2012 - the third consecutive year at approximately the same level The Holmes Report’s World PR Report TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  6. 6. PR is Marketing’s Future Visual storytelling TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  7. 7. PR is Marketing’s Future Is PR creative enough? TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  8. 8. PR is Marketing’s Future Creativity in PR industry is (North America only): • 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse The Holmes Report’s Global Study on Creativity in PR TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  9. 9. PR is Marketing’s Future Where does social media belong? TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  10. 10. PR is Marketing’s Future Public relations and data TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  11. 11. PR is Marketing’s Future Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%) • Purpose (41%) The Holmes Report’s Global Study on Creativity in PR TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  12. 12. PR is Marketing’s Future Integrated: fantasy or reality? TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  13. 13. PR is Marketing’s Future PR agency industry is worth almost $11 billion and employs more than 75,000 The Holmes Report’s World PR Report TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  14. 14. PR is Marketing’s Future Buyer behavior TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R
  15. 15. PR is Marketing’s Future • Aarti Shah, The Holmes Report: @aartishah • Brian Carr, Springpad: @Brian_Carr • Christian Megliola, Connelly Partners: @The_Xman • Mark O’Toole, HB Agency: @markrotoole • Tim Reeves, a&g: @Tim_Reeves • Anne Weiskopf, Digiday: @AnneWeiskopf TA L K A B O U T U S ! # F U T U R E M # F u t u r e M _ P R

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