The document provides a comparative analysis of two furniture businesses - Heng Furnishing located in Penang and The Curiousity Shop located in Kuala Lumpur. Heng Furnishing was established in 1973 and sells ready-made furniture while The Curiousity Shop was founded in 2005 and specializes in vintage furniture. While both businesses face competition, Heng Furnishing has been more commercially successful due to its longer operating time, established customer base, and reasonable pricing. The document concludes with recommendations to improve parking and expand premises for Heng Furnishing, and enhance advertising and product organization for The Curiousity Shop.

1. ENGLISH ii
EFFECTIVE PUBLIC
COMMUNICATION
A TALE OF TWO BUSINESSES – A
COMPARATIVE
ANALYSIS OF 2 BUSINESSES OF
SIMILAR INDUSTRY
IN DIFFERENT GEOGRAPHICAL

2. Group Members
PANG KAI YUN
SAM WEI YIN
NG HUOY MIIN
TRACE GEW
YEE
LIEW POH KA
LEE KAILYN
LEE SHZE
HWA
0319802
0320364
0319097
0320369
0320424
0320273
0320053
0319844

3. Description of the
Furniture Trade in
Malaysia

4. History of Furniture

5. Undergone dynamic
transformation
2,400 furniture
companies
One of Malaysia’s
biggest
revenue earners
Offers a rich variety of
options
Quality designs that suit the
lifestyle and taste of different
generations
Adopting green
manufacturing
methods
Incorporate
sustainable and
chemical free fabrics
fibres
Penetrating high end
applications
Trade in MAlaysia

6. DESCRIPTI
ON OF THE
BUSINESS

7. Heng
Furnishing
The Curiousity
Shop
VS
(Penang)
(Kuala Lumpur)

8. Heng Furnishing
Locatio
n
23-E Mk13, Jalan Ayer Itam, 1500,
Penang

9. Heng Furnishing
Found in 1973 (42 years)
Founder Yeoh Hun Beng
Named after the owner
Demand from the locals
Passed his business to
his son,
Yeoh Tze Xiang

10. DESCRIPTION
• Home base
• One branch
• 4 employees (locals)
• Opens daily from 9am to 9pm
Customers
• People who live nearby
• Average 30 customers in 1 day
• Depends on festive seasons
• Annual revenue figure of roughly RM

11. Main product and services sold
• Ready made furniture
• Interior decoration
• Monopolize the mattress because his
father is interested in mattress
Future plan

12. Sofa
Rectangl
e
Dining

13. Round
Dining
Table
Bed

14. Mattre
ss
Cupboa
rd

15. The Curiousity Shop
No.134, Jalan Sungai Besi, 57100, Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur.
Locatio
n

16. The Curiousity Shop
Founded in 2005 (10
years)
Founder Danny Ho and his
co-partner
Started this business with their
hobby
Name the shop as ''The
Curiousity Shop'' because they
want the customer to be

17. DESCRIPTI
ON• Commercial base
• One branch
• 2 employees (locals)
• Warehouse (Sungai Besi)
• Opens from 10am to 10pm daily
Customer
• Regular customers
• Designer, developers and restaurants
owner
• Depends on festive seasons
• Break-even condition

18. Main product and services sold
• Vintage furniture
• Decorative objects, lighting, collectable item,
painting and fabric
• Provide different services to their customers
such as restoration, recreate, redesign, interior
design, mass production, rental and
consignment
Future plan
• Hope to build a better and stronger team

19. Lightin
g
Collectab
le
Item

20. Decorati
ve
Objects
Paintin
g

21. Wood
en
Rack
er
Sof
a

22. Competitors
of Heng Furnishing

23. Heng Furnishing
Kingkoil Corporation Sdn Bhd
• Incorporate in 1983
• The leading
manufacturer and
supplier of high quality
sleep related products
in Malaysia
• Services a network of
over 2,000 furniture
dealers, interior
decorators, hospitals,
VS

24. Newton Furnishing & Interior
• Located in Jalan Air
Itam
• Produced office
furniture
• Services include
furniture dealers and
retail
Heng Furnishing
VS

25. Dekea Furniture Design Centre
• Located in Jalan Air
Itam
• Modern furniture and
provide interior
design
Heng Furnishing
VS

26. STRATEGY
EMPLOYED

27. Pricing
Service and
product different
❖ Reasonable and
affordable
❖ Provides standard
service that every
furniture shop has
such as delivery
service
❖ Provide interior
design for customers
Strategy Employed

28. Strategy Employed
Quality of Service Advertising
❖ Provides very good
quality service
❖ Owner very friendly
❖ Workers will
communicate with
customers and
understand their needs
and provide advices for
customer
❖ Facebook page and
official website
❖ Overview of the
company
❖ Description of their
product

29. Competitors OF tHE
CURIOUSITY SHOP

30. The Curiousity Shop
Stanzo Collection
• “Stanzo” is an Italian
term, which literally
means “rooms”
• Retailer
• Scandinavian design
and Zen style furniture
• Contemporary lighting
VS

31. Harvey Norman
• Australia company
• A giant provider of a
wide range of
Electrical, Computers,
Furniture and
Bedding products
• Prominent
international presence
• Stresses on 4-in-1
The Curiousity Shop
VS

32. Stoolicious
• Located at the lower
ground floor of 1
Mont Kiara
• Sells all sort of
colourful stool, from
adult stools to baby
stools
• Baby chair, coffee
table, trolley and
corner rack
The Curiousity Shop
VS

33. STRATEGY
EMPLOYED

34. Pricing
Service and
product different
❖ Reasonable
comparing to others
furniture shop that sell
vintage furniture
❖ Provides a lot of
service such as as
restoration recreate,
redesign, interior
design, mass
production, rental and
consignment to
customers
❖ Decorative objects,
lighting, collectable
item, painting and
fabric
Strategy Employed

35. Strategy Employed
Quality of Service Advertising
❖ Provides excellent quality
service. The owner and
his partner treat their
customer with respect
with interacting with them
in a friendly way
❖ Listen and understand
what their customers
want and need
❖ Facebook page and
official website
❖ Uses facebook to interact
with their followers. They
will create special events
and limited-time
promotions and invite
their followers, and it
helps them to grow their
fan base

36. Comparative Summary
(Difference)

37. Difference
Heng Furnishing Differences The Curiousity Shop
1973 When it was founded 2005
Yeoh Hun Beng Founder Danny Ho
1 Number of Founder 2
Demand of local
What prompted to start
this business
Hobby
Heng Furnishing is
located in a double storey
building at Jalan Ayer
Itam, Penang
Location
The Curiousity Shop is
located in a commercial
building at Mont Kiara,
Kuala Lumpur
Eight hundred thousand
RM 800 000
Annual Revenue Figure Break even

38. Heng Furnishing Differences The Curiousity Shop
0
Number of
warehouse
1, at Sungai Besi near
HELP University
4 Number of employees 2
Around 30 Number of customer -
People live nearby
Who are the
customers
Designer, developers
and restaurants owner
6 Number of competitor 3
9am-9pm Business Hour 9am-7pm
Difference

39. Heng Furnishing Differences The Curiousity Shop
Mattress Future Plan Build a strong team
Modern furniture Type of Product
Vintage furniture,
decorative objects,
lighting, collectable
item, painting and
fabric
Services and quality Strategy
Different product and
services
Home base Business Operation Commercial
Difference

40. Comparative Summary
(Similarity)

41. Similarity
Heng Furnishing Similarities The Curiosity Shop
0 Number of branches 0
Furniture Main Product Sold Furniture
Lead by the owner Leader Lead by the owner
Depends on season Best Seller Depends on season

42. CONCLUSION
Heng Furnishing more commercially
successful
• Established earlier
• Long-term customers who live nearby
• Sell modern furniture
• Longer business hour
• Pricing is reasonable

43. Obstacle faced by new business
Publicity
Customer
s
Locatio
n

44. Nature of the Market
Perfect competitive
• No barriers to entry
• New firms can enter and exit the
market freely
• No pricing power

45. RecommendatioN

46. Heng Furnishing
• Provide private parking for the
customers
- No parking at the roadside
- Parking in front of the shop is
always full
- Prepare private parking

47. - Walkway is very narrow the shop is full of
furniture
- The shops look very messy because there
is too many furniture inside and it is not
organize
- The signboard of the shop is quite small and
hardly visible
- Expand their shop so they can display their
furniture neat and tidy
Heng Furnishing
• Expand their shop

48. The Curiousity Shop
• Do more advertising about
the shop.
- Located at a corner inside of the
highest floor of the shopping mall
- Exposure of the shop is very low
- Lack of advertisement and
publicity
- Very few people in the shopping
mall
- Advertising and publicity can be
taken another further step through
mass media such as newspaper

49. The Curiousity Shop
• Rearrange all product based on
categories.
- Does not arrange their furniture properly
- Looks very messy and unorganized
- Hard for the customers that are searching for
the specific category
- Arrange all the products based on
categories.
- This will make the shop look tidy and neat
- Easier for the customer to search the
products they are looking for

50. Reference
• N.Gregory, M, (2007), 14, In Principle Of Economics (4th
ed.,pp. 289-309). Thomson higher education.
• Manser, J. (1994). 9. In Economics: A foundation course
for the built environment (pp. 84-86). London: E & FN
Spon
• MARADE. (n.d.). Furniture. Retrieved from
http://www.matrade.gov.my/en/foriegn-buyers-
section/69-industry-write-up--products/621-furniture.
Accessed on 14 May 2015.
• Aronson, J. (1965). The encyclopedia of furniture (3rd
ed.). New York: Crown.
•Hiew, J., & Yap, J. (2008). INTERIOR SPACE. MY
HOME INTERIOR AND IDEAS.
• Tang, T. (2011, May 1). Nature comes home (D. Tan,
Ed.). Eco Chic, 58-87.

51. Reference
• Morley, J. (1999). A history of furniture (1st ed.). Bulfinch
Press.
•Furniture Design History. (n.d.). Retrieved May 30, 2015,
from
http://www.onlinedesignteacher.com/furniture_design/fur
niture_design%20history.html
• The 73 by Heng Furnishing. (n.d.). Retrieved from
http://www.the73.com/content/home/index/site:the73-
link:1427. Accessed on 29 April 2015.
• The Curiosity Shop. (n.d.). Retrieved from
http://thecuriousitygallery.blogspot.com/. Accessed on 10
May 2015.
• D.Ho (Personal communication, May 13, 2015)

52. Thank You !