SlideShare a Scribd company logo
Research conducted by AlmaMatters.org AlmaMatters.org
Alumni Contributions  ,[object Object],[object Object],[object Object],AlmaMatters.org
Enrollment Stats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Voluntary Support Breakdown Voluntary Support of Higher Education, 2007 29.75 billion AlmaMatters.org
Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Typical Donation Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Institution Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Donor Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Strengths of the Market ,[object Object],[object Object],[object Object],AlmaMatters.org
Weaknesses ,[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
Conclusion ,[object Object],[object Object],[object Object],[object Object],AlmaMatters.org
References ,[object Object],[object Object],[object Object],[object Object],[object Object],AlmaMatters.org

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Market Analysis Of Alumni Giving Trends