Fundraising & Event Planning Training Deck for the GAGOP

1. 10th District Training
Breakout Session #1 (Option 1)
January 25, 2014

2.  Overview
 Planning & Implementation
 Results or Success Stories
 Questions & Answers

3. Be prepared to share with the
group later in the Session

4.  On a index cards on your table, write the
following:
1. Your Name & County
2. List recent successful Republican events in
your county
3. What made these Republican events
successful?
4. List recent successful community events in
your county?
5. What made them successful?

5.  On another index cards on your table, write
the following:
1. Your Name & County
2. List recent unsuccessful events in your
county
3. Why where these events unsuccessful?

7.  What are reasons a County Party should
considering Fundraising?
◦ Raise Funds for Projects
◦ Improve Community Awareness
◦ Support Other Peoples Activities
◦ Grow the Organization

8.  Establish the Goals of the Event/Fundraiser
 Determine target audience
 Determine when it will be completed

9.  Membership dues
 Selling t-shirts
 Direct mail letters (targeted)
 Donations at community events
 Pancake Breakfast
 Lincoln/Reagan Dinner
 Silent Auctions
 Casino Nights (e.g. Texas Hold’em
Tournments)

10.  Special Event Speakers
 Qualifying candidates!!!
 Raffles (Watch Legal Rules)

12.  What is our Past History?
◦ What has worked?
◦ What has not worked?
 Why do we do it?

13.  Identify Critical Planning Milestones to
accomplish the Event

14.  Know your Audience for the Event/Fundraiser
◦ Purpose of the Event
◦ Demographics for the Event
◦ Economic Capabilities of those attending
◦ Political Motivations

15.  Identify How long until you need the funds?
 Can the location be attained?
 Environmental Condition (Inside/Outside
Weather)

16.  How do you promote the event?
◦ Email
◦ Flyers
◦ Direct Mailings
◦ Social Media (Facebook & Twitter)
◦ Word of Mouth
◦ Web Site
 County Party
 State Party

18.  Do NOT Assume everyone will come
 Do Not Believe your idea has never been
attempted before
 Do NOT “pass the hat”—EVERY dollar should
be accounted to an individual in the case of
an audit

20.  Low Country Boil
◦ What made this event successful?
 Planning, planning, planning!!!
 Organization (make sure the event flows well!)
 Delegation of responsibilities to members early on
 Sell tickets early!
 Work your neighboring counties!
 Get commitments from big name speakers
 Advertise
 Sell sponsorships (this is where your money comes
from, NOT tickets!)

26.  Given what we have heard from other
counties, make a list on the back of your
index card of what you need to do in
planning your next event