Product dev

1. Fundamentals &
Principles in Tourism
Product Development

2. Lesson Objectives:
1. Determine the steps in tourism product
development;
2. Identify the sectors involved in the
development process; and
3. Apply the learnings in developing your
own tourism product.

3. Introduction
• It is advisable in developing for tourism
product to look for the broader picture
including:
Policy
Planning
Management

4. Fundamentals
“Hardware”
Primary Input…. Raw materials or
agricultural products to prepare food
for tourists.

5. Principles & Procedures
“Software”
Intermediate input...such as
museums, gardens, parks,
shopping centers, etc.
Redefining the Intermediate
input to Intermediate
output...services associated with
the tourism industry
Final output

6. Fundamental issues that needs to carefully
considered…
Structures
Establishing appropriate institutional
arrangement for tourism.
Inter-agency coordination
Tackling the challenges of coordination
between the central government
departments down the line to the
regional and local administration.

7. Fundamental issues that needs to
carefully considered…
Planning System
Establishing planning system and
process that gives adequate guidance
and stimulates investment.
Planning is vital in tourism. It should be
comprehensive, fully coordinated and
undertaken over an extended time
frame.

8. STEPS IN TOURISM PRODUCT
DEVELOPMENT
 Product Identification
Determining what the area has to offer
and classify if they are existing or
potential.
 Market research
Knowing the tastes and trends of the
market.
 Product-market matching
Match what type of travelers would be
most appropriate for the tourism product.

9. STEPS IN TOURISM PRODUCT
DEVELOPMENT
 Product-market matching
Match what type of travelers would be
most appropriate for the tourism product.
 Undertake extensive stakeholders consultation
Consult your major stakeholders including
the local communities in the areas of
development.

10. STEPS IN TOURISM PRODUCT
DEVELOPMENT
 Product Building
Consider the intermediate input and the
intermediate output including support for
special activities and experiences.
 Identify circuits and clusters
The product should be clustered
accordingly to offer variety of activities.

11. STEPS IN TOURISM PRODUCT
DEVELOPMENT
 Prepare a full product portfolio and
investment plan
Classification of the different tourism
products in the area and investment
consideration
 Product Activity Prioritization
If many tourism goods are available, the
priority should focused to what activity to
be developed depending on the target
market.

12. STEPS IN TOURISM PRODUCT
DEVELOPMENT
 Product Testing
Familiarization trip including the
potential customers, media and other
organization who can comment on the new
product.
 Full Launching and Marketing
Arrange travels and do promotion.