The document provides an overview of fundamentals of visual communication including definitions and concepts of communication, the communication process, elements and models of communication. It defines communication as the transfer of information from a sender to a receiver involving encoding and decoding of messages. The communication process consists of a sender, message, channel, receiver and feedback. Key elements include the source, message, channel, receiver, environment and noise. Models discussed include Aristotle's model focusing on public speaking and the Shannon-Weaver model addressing technical communication between a sender, encoder, channel, decoder and receiver.
This document provides an overview of digital SLR cameras (DSLRs). It discusses key DSLR components and technologies such as lenses, sensors, megapixels, image stabilization, dust reduction, and live view. It also explains basic photographic concepts and terms like shutter speed, aperture, ISO, and composition. The document compares DSLRs to other digital camera types and outlines the benefits of a DSLR like interchangeable lenses and higher image quality from larger sensors.
Multimedia involves combining different media types such as video, audio, images, and text. It makes websites and applications more engaging by providing rich content. Multimedia can be linear, with predetermined flow set by the creator, or nonlinear, allowing users more interactivity and freedom to navigate. It has various applications in advertising, entertainment, education, and industries. New forms include online participation in communities, video on demand systems, and open courseware from universities published freely online.
This document discusses communication and provides information on:
1) The communication process involving a sender, message, encoding, medium, receiver, decoding, and feedback.
2) Verbal and nonverbal communication methods.
3) Factors that influence perception in communication like biases and stereotypes.
4) Different communication media and their relative information richness, from most to least being face-to-face, telephone, email, impersonal writing.
5) Barriers to effective communication and skills for managers to improve communication.
Multimedia refers to interactive computer applications that combine various media types such as text, audio, images, video and animation. Professionals in the field of multimedia technology develop and manage online graphics and content to be used in training programs, websites and news sites. There is a need to study multimedia as it allows for ideas and information to be communicated in engaging digital formats and its use is widespread across various media.
This document provides instructions for creating an effective presentation using Microsoft PowerPoint. It discusses how to minimize slide counts, use clear and simple formatting like bullets and large readable fonts, include visuals like charts and graphs sparingly, maintain consistent designs across slides, and use high contrast between text and background colors. The document also explains how to insert hyperlinks in PowerPoint by selecting text or objects, accessing the Insert Hyperlink feature, and choosing options like linking to other files, slides, email addresses, or web pages. Hyperlinks can help direct audience members to additional details and information.
This document defines and categorizes people media. It discusses people as media, which includes opinion leaders, citizen journalism, social journalism, and crowdsourcing. It also discusses people in media, such as print journalists, photojournalists, broadcast journalists, and multimedia journalists. People as media are those who provide information from their exposure and use of media sources, while people in media are media practitioners who provide information from their professional experience and expertise.
MEDIA AND INFORMATION LITERACY (MIL)
LESSON 5 : DIFFERENT TYPES OF MEDIA
After this lesson the learner will be able to . . . .
•classifies contents of different media types
•defines media convergence through current examples
•discusses to class on how a particular individual/ or society is portrayed in public using different type of media
This document discusses different types of communication. It defines communication and explains why we communicate, such as to inform, advise, persuade, and clarify. It then describes the main types of communication as verbal and non-verbal. Verbal communication is further divided into oral communication through speech and written communication through written words. Non-verbal communication involves signs, gestures, and body language without words. The document also distinguishes between formal communication through official organizational channels, and informal communication which is more relational within an organization.
This document provides an overview of digital SLR cameras (DSLRs). It discusses key DSLR components and technologies such as lenses, sensors, megapixels, image stabilization, dust reduction, and live view. It also explains basic photographic concepts and terms like shutter speed, aperture, ISO, and composition. The document compares DSLRs to other digital camera types and outlines the benefits of a DSLR like interchangeable lenses and higher image quality from larger sensors.
Multimedia involves combining different media types such as video, audio, images, and text. It makes websites and applications more engaging by providing rich content. Multimedia can be linear, with predetermined flow set by the creator, or nonlinear, allowing users more interactivity and freedom to navigate. It has various applications in advertising, entertainment, education, and industries. New forms include online participation in communities, video on demand systems, and open courseware from universities published freely online.
This document discusses communication and provides information on:
1) The communication process involving a sender, message, encoding, medium, receiver, decoding, and feedback.
2) Verbal and nonverbal communication methods.
3) Factors that influence perception in communication like biases and stereotypes.
4) Different communication media and their relative information richness, from most to least being face-to-face, telephone, email, impersonal writing.
5) Barriers to effective communication and skills for managers to improve communication.
Multimedia refers to interactive computer applications that combine various media types such as text, audio, images, video and animation. Professionals in the field of multimedia technology develop and manage online graphics and content to be used in training programs, websites and news sites. There is a need to study multimedia as it allows for ideas and information to be communicated in engaging digital formats and its use is widespread across various media.
This document provides instructions for creating an effective presentation using Microsoft PowerPoint. It discusses how to minimize slide counts, use clear and simple formatting like bullets and large readable fonts, include visuals like charts and graphs sparingly, maintain consistent designs across slides, and use high contrast between text and background colors. The document also explains how to insert hyperlinks in PowerPoint by selecting text or objects, accessing the Insert Hyperlink feature, and choosing options like linking to other files, slides, email addresses, or web pages. Hyperlinks can help direct audience members to additional details and information.
This document defines and categorizes people media. It discusses people as media, which includes opinion leaders, citizen journalism, social journalism, and crowdsourcing. It also discusses people in media, such as print journalists, photojournalists, broadcast journalists, and multimedia journalists. People as media are those who provide information from their exposure and use of media sources, while people in media are media practitioners who provide information from their professional experience and expertise.
MEDIA AND INFORMATION LITERACY (MIL)
LESSON 5 : DIFFERENT TYPES OF MEDIA
After this lesson the learner will be able to . . . .
•classifies contents of different media types
•defines media convergence through current examples
•discusses to class on how a particular individual/ or society is portrayed in public using different type of media
This document discusses different types of communication. It defines communication and explains why we communicate, such as to inform, advise, persuade, and clarify. It then describes the main types of communication as verbal and non-verbal. Verbal communication is further divided into oral communication through speech and written communication through written words. Non-verbal communication involves signs, gestures, and body language without words. The document also distinguishes between formal communication through official organizational channels, and informal communication which is more relational within an organization.
This document provides instructions for advanced presentation skills in PowerPoint, including how to use hyperlinks and embed files to improve slideshows. The objectives are to learn how to use hyperlinks, embed files and data, and maximize slideshows as a visual aid. Tips for an effective presentation include keeping slides to a minimum, using clear and simple formatting, incorporating visuals sparingly, maintaining consistency, and ensuring good contrast. The document then provides step-by-step instructions for inserting hyperlinks and embedding an Excel file in a PowerPoint presentation.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Camera shots and angles can be used to convey different meanings and perspectives. Long shots provide context by showing a subject and their surroundings, while close-ups concentrate on specific details like facial expressions. Shot types also indicate distance from the subject, from extreme long shots taken far away to establish landscapes to medium shots that frame subjects from the knees up. Camera angles like high angles make subjects seem smaller while low angles imply dominance. Oblique tilted angles can suggest imbalance or a character's point of view.
In this presentation, I give an overview of the Cognitive Theory of Multimedia Learning and five principles that can improve the effectiveness of eLearning.
Learn how to get started on your videography project- be it wedding videography or for your social media- Instagram Reels, Facebook & Tiktok or for film.
A computer network connects multiple computing devices together to allow sharing of resources and communication between devices. There are different types of networks including local area networks (LANs), metropolitan area networks (MANs), and wide area networks (WANs). LANs cover small areas like a home or single building. MANs span larger areas like a city. WANs are the largest type of network and can cross large distances like countries or continents. Networks require both hardware, like cables and networking devices, as well as software to manage communication and sharing of resources according to defined protocols.
There are ten rules of netiquette that everyone who uses the internet should follow. These rules include remembering the human on the other side of the screen, behaving online as you would in person, respecting others' time and privacy, making a good impression, sharing knowledge helpfully, and forgiving mistakes. Following netiquette guidelines and ten computer ethics commandments helps internet users communicate effectively and respectfully.
History and development of animation assignmentEmmaTheUnicorn
This document discusses the history and development of animation techniques. It begins by covering traditional animation techniques like hand-drawn animation and 2D vector animation. It then discusses 3D computer animation, motion graphics, and stop motion animation. Specific stop motion techniques like stop frame and frame rate are explained. Early pioneers who helped develop animation like Joseph Plateau and his phenakistoscope are also mentioned. Examples of claymation and weather cycle animations created using stop motion are provided at the end.
This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.
The document defines information literacy as the ability to find, understand, evaluate, and use information from various sources to create knowledge for personal, social, or global purposes. It discusses that an information literate individual can identify information needs, access information efficiently, evaluate sources and information critically, and apply information to accomplish a specific goal ethically and legally. The document also outlines skills students should develop including problem recognition, questioning, analyzing information, understanding multiple perspectives, and effectively demonstrating and applying knowledge.
Multimedia refers to using multiple mediums of communication like text, audio, images, video and animation together. It can be linear, allowing content to progress without user control, or non-linear, allowing user interactivity. Multimedia is used widely for education and entertainment and has advantages like enhancing presentations and retaining audience attention, though it can be complex and time-consuming to create.
The document summarizes a theory presentation on the transactional model of communication. It includes sections on the introduction, aims and objectives, definitions of communication and the transactional model, elements of communication, purposes and principles of communication, types of communication, barriers to communication and methods to overcome barriers, and techniques of effective communication. The presentation aims to provide nursing students with knowledge of the transactional model that can be applied in teaching and clinical practice.
This document discusses the history and concepts of communication. It begins by describing how communication has evolved from early humans painting on cave walls to modern paper-based writing. It then defines communication as the exchange of information between a sender and receiver using an accepted language code. The document outlines the basic process of communication, including encoding a message, transmitting it through a medium, decoding it, and providing feedback. It distinguishes between verbal communication using words and non-verbal communication using gestures and body language.
This document discusses communication skills in nursing. It defines communication and describes it as a process of exchanging information between individuals through symbols, signs or data. Good communication is important in nursing as it allows nurses to get their point across, inform patients, build rapport, educate, and promote understanding which helps in treatment. Communication can be verbal through speaking and listening, or non-verbal through body language, facial expressions, and other means. The document outlines various theories of communication and discusses interpersonal, intrapersonal, and group communication. It also describes the essential components of communication including the sender, message, channel, receiver and feedback. Barriers to effective communication and best practices for communication in nursing are also covered.
This document provides an introduction to communication presented by a group of students to their professor. It defines communication as the exchange of information through symbols and discusses communication as a two-way process that requires feedback. It outlines the basic process of communication including the sender, message, medium, receiver, and feedback. It discusses the importance of communication in society and achieving understanding. It also covers methods of communication including verbal, nonverbal, written and oral communication.
This document provides an introduction to communication presented by a group of students to their professor. It defines communication as the exchange of information through symbols and discusses communication as a two-way process that requires feedback. It outlines the basic process of communication including the sender, message, medium, receiver, and feedback. It discusses the importance of communication in society and relationships. It also covers methods of communication including verbal, nonverbal, written and oral communication.
This document provides an introduction to media and information literacy. It discusses the importance of information literacy in today's world of misinformation. It defines key concepts related to communication, media, information, technology, and literacy. It also explains models of communication and categories of media. The document emphasizes that media and information literacy helps people access, analyze, and evaluate information from various sources in order to make informed decisions. It provides definitions of media literacy, information literacy, and technology literacy and notes their shared goals of helping people understand and create media messages.
The most basic form of communication is a process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs.
This document provides an overview of communication in the 21st century. It defines communication and describes the main steps, including message composition, encoding, transmission, reception, decoding, and interpretation. It discusses models of communication, such as the Shannon-Weaver model. It also covers key topics like nonverbal vs verbal communication, feedback, elements of communication, principles of communication, and ethics in communication. Globalization has increased communication through a common language of World Englishes. Using culturally sensitive and bias-free language is important.
This document discusses communication and provides definitions, models, levels, and barriers related to the communication process. It defines communication as the transfer of information from a sender to a receiver through a medium. Three models of communication are described: the linear model involving one-way transmission from sender to receiver; the interactive model which adds feedback; and the transactional model where communication is simultaneous and circular between all parties. The document outlines different levels of communication including intrapersonal, interpersonal, group, organizational, public, and mass communication. Finally, it identifies several potential barriers to effective communication such as language barriers, psychological factors, cultural differences, environmental noise, and physiological impairments.
This document provides instructions for advanced presentation skills in PowerPoint, including how to use hyperlinks and embed files to improve slideshows. The objectives are to learn how to use hyperlinks, embed files and data, and maximize slideshows as a visual aid. Tips for an effective presentation include keeping slides to a minimum, using clear and simple formatting, incorporating visuals sparingly, maintaining consistency, and ensuring good contrast. The document then provides step-by-step instructions for inserting hyperlinks and embedding an Excel file in a PowerPoint presentation.
A presentation of new vs. traditional media, how they integrate, how new media integrates with other platforms (for example facebook and Youtube) and how to leverage it all for greater visibility, better client/prospect engagement and as an overall marketing initiative. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Camera shots and angles can be used to convey different meanings and perspectives. Long shots provide context by showing a subject and their surroundings, while close-ups concentrate on specific details like facial expressions. Shot types also indicate distance from the subject, from extreme long shots taken far away to establish landscapes to medium shots that frame subjects from the knees up. Camera angles like high angles make subjects seem smaller while low angles imply dominance. Oblique tilted angles can suggest imbalance or a character's point of view.
In this presentation, I give an overview of the Cognitive Theory of Multimedia Learning and five principles that can improve the effectiveness of eLearning.
Learn how to get started on your videography project- be it wedding videography or for your social media- Instagram Reels, Facebook & Tiktok or for film.
A computer network connects multiple computing devices together to allow sharing of resources and communication between devices. There are different types of networks including local area networks (LANs), metropolitan area networks (MANs), and wide area networks (WANs). LANs cover small areas like a home or single building. MANs span larger areas like a city. WANs are the largest type of network and can cross large distances like countries or continents. Networks require both hardware, like cables and networking devices, as well as software to manage communication and sharing of resources according to defined protocols.
There are ten rules of netiquette that everyone who uses the internet should follow. These rules include remembering the human on the other side of the screen, behaving online as you would in person, respecting others' time and privacy, making a good impression, sharing knowledge helpfully, and forgiving mistakes. Following netiquette guidelines and ten computer ethics commandments helps internet users communicate effectively and respectfully.
History and development of animation assignmentEmmaTheUnicorn
This document discusses the history and development of animation techniques. It begins by covering traditional animation techniques like hand-drawn animation and 2D vector animation. It then discusses 3D computer animation, motion graphics, and stop motion animation. Specific stop motion techniques like stop frame and frame rate are explained. Early pioneers who helped develop animation like Joseph Plateau and his phenakistoscope are also mentioned. Examples of claymation and weather cycle animations created using stop motion are provided at the end.
This is a quick overview of some considerations in creating video for a web journalism format. Topics include lighting and camera angle/aesthetic considerations.
The document defines information literacy as the ability to find, understand, evaluate, and use information from various sources to create knowledge for personal, social, or global purposes. It discusses that an information literate individual can identify information needs, access information efficiently, evaluate sources and information critically, and apply information to accomplish a specific goal ethically and legally. The document also outlines skills students should develop including problem recognition, questioning, analyzing information, understanding multiple perspectives, and effectively demonstrating and applying knowledge.
Multimedia refers to using multiple mediums of communication like text, audio, images, video and animation together. It can be linear, allowing content to progress without user control, or non-linear, allowing user interactivity. Multimedia is used widely for education and entertainment and has advantages like enhancing presentations and retaining audience attention, though it can be complex and time-consuming to create.
The document summarizes a theory presentation on the transactional model of communication. It includes sections on the introduction, aims and objectives, definitions of communication and the transactional model, elements of communication, purposes and principles of communication, types of communication, barriers to communication and methods to overcome barriers, and techniques of effective communication. The presentation aims to provide nursing students with knowledge of the transactional model that can be applied in teaching and clinical practice.
This document discusses the history and concepts of communication. It begins by describing how communication has evolved from early humans painting on cave walls to modern paper-based writing. It then defines communication as the exchange of information between a sender and receiver using an accepted language code. The document outlines the basic process of communication, including encoding a message, transmitting it through a medium, decoding it, and providing feedback. It distinguishes between verbal communication using words and non-verbal communication using gestures and body language.
This document discusses communication skills in nursing. It defines communication and describes it as a process of exchanging information between individuals through symbols, signs or data. Good communication is important in nursing as it allows nurses to get their point across, inform patients, build rapport, educate, and promote understanding which helps in treatment. Communication can be verbal through speaking and listening, or non-verbal through body language, facial expressions, and other means. The document outlines various theories of communication and discusses interpersonal, intrapersonal, and group communication. It also describes the essential components of communication including the sender, message, channel, receiver and feedback. Barriers to effective communication and best practices for communication in nursing are also covered.
This document provides an introduction to communication presented by a group of students to their professor. It defines communication as the exchange of information through symbols and discusses communication as a two-way process that requires feedback. It outlines the basic process of communication including the sender, message, medium, receiver, and feedback. It discusses the importance of communication in society and achieving understanding. It also covers methods of communication including verbal, nonverbal, written and oral communication.
This document provides an introduction to communication presented by a group of students to their professor. It defines communication as the exchange of information through symbols and discusses communication as a two-way process that requires feedback. It outlines the basic process of communication including the sender, message, medium, receiver, and feedback. It discusses the importance of communication in society and relationships. It also covers methods of communication including verbal, nonverbal, written and oral communication.
This document provides an introduction to media and information literacy. It discusses the importance of information literacy in today's world of misinformation. It defines key concepts related to communication, media, information, technology, and literacy. It also explains models of communication and categories of media. The document emphasizes that media and information literacy helps people access, analyze, and evaluate information from various sources in order to make informed decisions. It provides definitions of media literacy, information literacy, and technology literacy and notes their shared goals of helping people understand and create media messages.
The most basic form of communication is a process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs.
This document provides an overview of communication in the 21st century. It defines communication and describes the main steps, including message composition, encoding, transmission, reception, decoding, and interpretation. It discusses models of communication, such as the Shannon-Weaver model. It also covers key topics like nonverbal vs verbal communication, feedback, elements of communication, principles of communication, and ethics in communication. Globalization has increased communication through a common language of World Englishes. Using culturally sensitive and bias-free language is important.
This document discusses communication and provides definitions, models, levels, and barriers related to the communication process. It defines communication as the transfer of information from a sender to a receiver through a medium. Three models of communication are described: the linear model involving one-way transmission from sender to receiver; the interactive model which adds feedback; and the transactional model where communication is simultaneous and circular between all parties. The document outlines different levels of communication including intrapersonal, interpersonal, group, organizational, public, and mass communication. Finally, it identifies several potential barriers to effective communication such as language barriers, psychological factors, cultural differences, environmental noise, and physiological impairments.
Report of introduction to communicationpptgroupone
The document discusses communication from several perspectives:
1) It defines communication as the process of exchanging information through symbols between people. Effective communication requires understanding between the sender and receiver.
2) It outlines the basic components of the communication process - a sender with a message uses a medium to transmit the message to a receiver, who then provides feedback.
3) It discusses different methods of communication including verbal, nonverbal, informal and formal communication. Verbal communication conveys precise meanings but works best with nonverbal cues, while informal communication is loose and prone to misinformation.
This presentation provides an overview of communication and introduces you to themain elements in the communication process. It also highlights the importance ofwriting clear, positive messages and offers you some basic tips and guidelines onthis form of communication so that you may become more proficient in the kindof writing needed at home as well as in the college and workplace. You will alsolearn about some of the common pitfalls which may impede the effectiveness ofwritten communication.
This document discusses the key concepts of communication and ethical public speaking. It defines communication as the process of sending and receiving verbal and nonverbal messages to create shared meaning. There are five primary contexts of communication: intrapersonal, impersonal, interpersonal, small group, and public. Effective public speaking requires considering the situation, choosing a credible message, and anticipating feedback within the communication process while maintaining ethical standards like acknowledging bias and using respectful language.
The document discusses the discipline of communication and its key aspects. It focuses on how humans use verbal and non-verbal messages to create meaning in various settings from interpersonal to mass communication. The discipline studies communication in various contexts like interpersonal relationships, administration, cultures, and technology-facilitated communication. It also examines the process of clearly expressing and understanding ideas through written, verbal, nonverbal, and multimodal forms. The document then outlines various means and elements of communication, levels of communication from intrapersonal to mass communication, and professionals in the field like communication specialists and journalists.
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Communication involves the exchange of information between a sender and receiver. The basic elements of communication are the sender, message, channel, receiver, and feedback. The sender encodes a message and transmits it through a channel. The receiver decodes the message and provides feedback to the sender. The context surrounding the communication can impact the meaning of the message. Effective communication requires understanding these core elements and how they interact in the communication process.
Business communication bba semester 1 notesVardha Mago
The document discusses various aspects of business communication including the meaning, process, factors influencing, and types of communication.
It defines communication as the transmission of meaningful messages and notes that communication is integral to human existence and the success of organizations.
It describes the basic communication process as having a sender who encodes a message and transmits it through a channel to a receiver who decodes and interprets the message. There may be feedback from the receiver.
Several factors that can influence business communication are also outlined such as cultural diversity, misunderstandings, emotions, experiences, education levels, group affiliations, positions, and functional relationships between communicators.
Finally, it briefly mentions some types of communication like verbal communication
Communication is a two-way process of exchanging ideas, feelings, and information between individuals. It involves a sender encoding a message and transmitting it through a channel to a receiver. The receiver then decodes the message and provides feedback to the sender. Key elements of the communication process include the referent, sender, message, channel, receiver, and feedback. Communication is influenced by interpersonal factors and the surrounding environment. Effective communication requires selecting an appropriate channel and ensuring a favorable environment with minimal distractions.
The document discusses the concepts of communication, media, and information literacy. It defines communication as the process of understanding and sharing meaning. Media is defined as the tools or channels used to transmit messages, such as newspapers, television, radio, and the internet. The roles of media and information are integral to the communication process. Media shapes the messages we communicate and how much/what type of information we can share, while our understanding of information is one of the main reasons for communication. The document also outlines models of communication and different forms it can take, such as interpersonal, group, public, and mass communication.
Similar to Fundamentals of visual communication unit I (20)
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2. UNIT -1
Communication
Communication is simply the act of transferring information from
one place, person or group to another.
Every communication involves (at least) one sender, a message
and a recipient. This may sound simple, but communication is
actually a very complex subject.
3. DEFINITION OF COMMUNICATION
Communication is a process that involves a sender who
encodes and sends the message, which is then carried via the
communication channel to the receiver where the receiver
decodes the message, once the receiver understood the
message, he reply to sender through the same communication
channel to the sender.
4. CONCEPT OF COMMUNICATION
Communication is a learned skill. Most people are born with
the physical ability to talk, but we must learn how to speak well
and communicate effectively.
Speaking, listening and the ability to understand verbal and
nonverbal meanings are skills that have to be developed in
various ways.
We learn basic communication skills by observing other people
and modeling our behaviors based on what we see.
The communication discipline includes both verbal and
nonverbal messages.
5. NEED FOR COMMUNICATION
Need for communication is very essential for human being for the
Need, to eat, sleep and love. Communication is both an individual
and social need.
6. NEED FOR COMMUNICATION
The basic need for communication can perhaps be traced to the
process of mankind’s evolution from lower species. Animals, for
instance, have to be in sensory communication with their physical
and biological surroundings to find food, protect themselves and
reproduce their species.
7. NEED FOR COMMUNICATION
A loss of sensation- the inability to hear a predator, for
instance- can mean loss of life. Similarly, to be lost from
primitive social communication-from the pack, from the group
or the tribe- is to be condemned to death.
8. NEED FOR COMMUNICATION
What happens to a person who is „excommunicated‟- literally,
cut off from communication- by his group or his society? One
who have been isolated for a period of time from human
company is known to have experienced frightening visions,
Indeed, social isolation can also be dangerous to the heart as
much as to mind.
9. NEED FOR COMMUNICATION
It is estimated that single man without close friends run two or
three the risk of developing heart disease as their more
sociable counterparts.
10. FUNCTIONS OF COMMUNICATION
Communication of any kinds should always have a purpose.
Hence, when one begins the process of communication, he
should be clear about two things :
“what should the message exactly contain” and “to whom the
message is aimed at”
Tomorrow all must
Complete your Monthly
Task
11. FUNCTIONS OF COMMUNICATION
“what should the message exactly contain” and “to whom the
message is aimed at”
That is accurate formulation of a message and identification of
the target audience. Even though every communication has
separate purpose the primary functions of communication
13. FUNCTIONS OF COMMUNICATION
Educate
Education is the most important functions of any form of
communication. Education could take the shape of conveying
news about persons, places, surroundings and thereby
attractive knowledge levels. There have been examples of
newspapers being used as medium for attractive talent
language and usage of proper expression.
14. FUNCTIONS OF COMMUNICATION
Inform
One of the basic functions of communication is to inform. Being
in the „information age‟, information is the real power and the
society is also known as „knowledge society‟, where, one who
has the maximum information, would be the most powerful and
effective force. Hence information about the society and the
environment in and around us is the most crucial and basic
function of communication
15. FUNCTIONS OF COMMUNICATION
Entertain
Only information alone in a message will not make it positive
and the entire process of communication will make dull and
boring. That‟s why entertainment is also an important function
of communication, which removes the dull and boring process
of communication. Various vehicles of media like film, drama,
art, literature and etc will fulfill this function.
16. FUNCTIONS OF COMMUNICATION
Persuade
The modern communication is based on the concept of
persuasion (influence) with constant beating in an idea or a
message. This constant repetition of an information or
communication is generally an attempt to influence the target
audience on socially related issues.
17. CHARACTERISTICS OF COMMUNICATION
Communication should be informative.
It influences the targeted subjects to buy products or services.
It generates enthusiasm in the minds of the targeted subjects
to develop or modify views on particular issues.
Communication changes the opinions of the targeted audience
regarding various social issues, code of beliefs and prohibited.
Individuals and non-business organizations can also indulge in
mass communication exercises to build image in the minds of
the masses
Decisions taken by the Government and Organizations use
communication to target their customers and social groups of
the society
18. UNDERSTANDING COMMUNICATION
As getting into communication age, where information, travels as
fast as light, communication and its tools have acquired a cutting
edge. It is hence, necessary to understand the theory and concept
of communication, its tools and how to put them to best use. In
communication, this age is referred to as „ICE‟ age- that is the age
of information, communication and Entertainment.
19. UNDERSTANDING COMMUNICATION
Communication is in fact, the very essence of life. The need and
the urge to communicate are as basic to mankind as the need for
food, clothing and shelter. In fact, man could possibly do without
food and water, but not without communicating with fellow beings.
In real meaning, communication is man‟s real „sixth sense,‟ for
this involves an active use and union of the five senses. To be an
effective communicator, one needs to posses “an eye for detail, a
nose for news, an ear to listen, a touch and a feeling for the right
word and a taste for clarity and briefness”.
20. UNDERSTANDING COMMUNICATION
Communication has an impact on the senses, mainly eyes and
ears. This is the reason why communication basically remains and
retains its essentially audio-visual character even today. However,
communication has another side too, it‟s a double-edge weapon.
The means of mass communication, which reach out to millions of
people, if not handled properly, have the possible to allow a
negative and disturbing influence too.
21. PROCESS OF COMMUNICATION
The communication process consists of a message being sent
and received. The message may be verbal or non-verbal. The
same basic principles apply whether humans, animals, other
forms of life, or combinations of these are involved. Effective
communication involves a message being sent and received.
Added to this however, is the element of feedback to ensure
that the message sent was received exactly as intended
22. PROCESS OF COMMUNICATION
This concept may be illustrated using the three-step communications model.
First, as the sender, we formulate the message we plan to
communicate.
Second, we consider possible barriers that may affect the
message. External barriers such as noise must also be
considered
23. PROCESS OF COMMUNICATION
Third, we encode the message; that put the message into the
words we want to use.
Finally we clearly communicate the message.
The receivers will first hear and/or see the message we sent.
Then the receiver decodes the message through the use of
mental images.
Next, the receiver interprets the message.
To get feedback, the receiver responds questions
24. ELEMENTS OF COMMUNICATION
In order to better understand the communication process, the
process can be divided into a series of elements and each of
these elements serves an important function in the overall
process
25. ELEMENTS OF COMMUNICATION
Source: The source is a person who imagines, creates and
sends the message. The person conveys the message with the
audience through voice and body language that is verbal and
non verbal. The person first determines the message; „what to
say and how to say it‟.
26. ELEMENTS OF COMMUNICATION
Message: The message motivates the meaning produced by the
source for the receiver. When one plan to communicate, his
content has to consist what he is going to communicate
through writing, speech and body language.
27. ELEMENTS OF COMMUNICATION
Channel: The way through which the message travel between
sender and receiver is called channel. That is, when we speak
or write, we use public speaker or paper respectively, similarly
when we are silent; body language will act as channel and
conveys the message.
28. ELEMENTS OF COMMUNICATION
Receiver: The receiver is one who receives the message from
the sender (source), analyzing and interpreting the message,
which is proposed and planned by the sender (source).
29. ELEMENTS OF COMMUNICATION
Feedback: When the sender (source), sends the message
without any mistake through proper channel and if the received
message is understood by the receiver without any mistake
then receiver respond to the sender (source) accordingly is
called feedback.
30. ELEMENTS OF COMMUNICATION
Environment: The environment involves the physical and
psychological aspects of the communication situation. That is,
at what situation the sender (source) sends the message or at
what situation the receiver receives the message
31. ELEMENTS OF COMMUNICATION
Context : The context involves the setting, scene and
opportunity of the individuals involved in the communication
interaction. Context is all about what people expect from each
other, and often create those expectations out of
environmental cues. Context plays a very important role in
communication, particularly across cultures.
32. ELEMENTS OF COMMUNICATION
Noise: In all communication, there is a sender, a message and
a receiver. The sender encodes a message and the receiver
decodes it, when there is a disturbance during encoding or
decoding or in the channel, then it is called as noise, e.g.,
misunderstanding of a particular message.
33. MODEL OF COMMUNICATION
Aristotle‟s Communication Model
Aristotle, a great philosopher initiative the earliest mass
communication model called “Aristotle‟s Model of
Communication”. He proposed model before 300 B.C who
found the importance of audience role in communication chain
in his communication model. This model is more focused on
public speaking than interpersonal communication.
34. MODEL OF COMMUNICATION
Aristotle Model of Communication is formed with 5 basic elements
(i) Speaker
(ii) Speech
(iii) Occasion
(iv) Audience
(v) Effect
Aristotle advises speakers to build speech for different audience
on different time (occasion) and for different effects.
35. MODEL OF COMMUNICATION
Speaker plays an important role in Public speaking. The
speaker must prepare his speech and analysis audience
needs before he enters into the stage. His words should
influence in audience mind and persuade their thoughts
towards him.
36. MODEL OF COMMUNICATION
Even if the model is speaker oriented and focuses on audience
interaction in communication, there is no concept of
feedbacks.
For instance, a politician (speaker) gives a speech to get votes
from the civilians (audience) at the time of election (occasion).
The civilians only vote if they are influenced by the things the
politician says in his speech so the content must be very
impressive to influence the mass and the speaker must design
the message very carefully.
37. MODEL OF COMMUNICATION
EXAMPLE
Alexander gave brave speech to his soldiers in the war field to
defeat Persian Empire.
Speaker – Alexander
Speech – about his invasion
Occasion – War field
Audience – Soldiers
Effect – To defeat Persia
38. SHANNON AND WEAVER
MODEL OF COMMUNICATION
In 1948, Shannon was an American mathematician, Electronic
engineer and Weaver was an American scientist both of them
join together to write an article in “Bell System Technical
Journal” called “A Mathematical Theory of Communication” and
also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop the effective
communication between sender and receiver. Also they find
factors which affecting the communication process called
“Noise”. At first the model was developed to improve the
Technical communication. Later it‟s widely applied in the field
of Communication
39. SHANNON AND WEAVER
MODEL OF COMMUNICATION
The model deals with various concepts like Information source,
transmitter, Noise, channel, message, receiver, channel,
information destination, encode and decode.
40. SHANNON AND WEAVER
MODEL OF COMMUNICATION
Sender : The originator of message or the information source
selects desire message
Encoder : The transmitter which converts the message into
signals
Note: The sender‟s messages converted into signals like waves
or Binary data which is compactable to transmit the messages
through cables or satellites. For example: In telephone the
voice is converted into wave signals and it transmits through
cables
Decoder : The reception place of the signal which converts
signals into message. A reverse process of encode
41. SHANNON AND WEAVER
MODEL OF COMMUNICATION
Note : The receiver converts those binary data or waves into
message which is comfortable and understandable for receiver.
Otherwise receiver can‟t receive the exact message and it will
affect the effective communication between sender and
receiver
Receiver : The destination of the message from sender
42. SHANNON AND WEAVER
MODEL OF COMMUNICATION
Note : Based on the decoded message the receiver gives their feed
back to sender. If the message distracted by noise it will affect the
communication flow between sender and receiver
Noise: The messages are transferred from encoder to decoder
through channel. During this process the messages may distracted or
affected by physical noise like horn sounds, thunder and crowd noise
or encoded signals may distract in the channel during the
transmission process which affect the communication flow or the
receiver may not receive the correct message
Note : The model is clearly deals with external noises only which
affect the messages or signals from external sources. For example: If
there is any problems occur in network which directly affect the
mobile phone communication or distract the messages
43. SHANNON AND WEAVER
MODEL OF COMMUNICATION
Practical Example of Shannon-Weaver model of communication
Thomson made call to his assistant “come here I want to see you”. During
his call, noise appeared (transmission error) and his assistant received “I
want” only. Again Assistant asked Thomson (feedback) “what do you want
Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or
noise, Assistant can‟t able
to understand Thomson‟s
messages.
*The noise which affect the
communication flow
between them.
44. Schramm‟s Model of communication
Wilbur Schramm, a well-known communication theorist,
developed a straightforward communications model in his book
“The Process and Effects of Mass Communications“. In the
model, Schramm shown as Aristotle did, that communication
always requires three elements – the source, the message and
the destination. Ideally, the source encodes a message and
transmits it to its destination via some channels, where the
message is received and decoded. Schramm‟s Model of
Communication was postulated by Wilbur Schramm in 1954,
where he suggested that communication is a two-way process
where both sender and receiver take turns to send and receive
a message.