This document provides information about a three-day course on fundamentals of retail site management for the fuel industry in Nigeria. The course will cover topics such as customer retention, income streams, profitability, corporate structure, market information, site performance, health and safety. It will teach practical skills and techniques for network management, sales processes, product retailing, and customer service. The fee for the course is 126,000 Naira per participant and it can also be offered as an in-house training. The training organization, Petronomics, aims to bridge competency gaps in the energy industry through various learning programs and research services.

1. Fundamentals of Retail Site
Management
20 – 22 April, 2015 | The Resource Space, Lagos, Nigeria.
This course is available for IN_HOUSE: For further information, please contact: Tel: +234 8037202432, Email:petronomics@yahoo.com. Web: www.thepetronomics.com

2. OVERVIEW
The evolution of the fuel retailing business has culminated
in a dramatic consolidation with the audacious emergence
of new players in the already matured business whilst
existing one are repositioning and re-skilling for innovative
service delivery, others are pressured by the pricing regime,
general economic challenge and S&D bottleneck that
further exacerbate the market realities. There seems not
to be a robust solution in sight in the short term.
LEARNING OBJECTIVE
At the programme, participants will learn;
 How to initiate a Customer Retention Scheme
 The various income streams in retail outlets
 The driving forces for profitability in retail outlets
 Sustaining a robust corporate structure
 How to apply market information in boosting the
bottom-line
 How to position site for high performance and
growth
 The HSE structure in retail site management
PERFORMANCE FOCUS
Our programmes are significant investment for your
workforce. They are designed to fill identified industry
knowledge gap and provide hands-on applicable know-how
that gives participants a deeper insight on their deliverables.
The various modules are cultured to encourage
stakeholders to aspire the attainment of operational
efficiency along the business chain.
COURSE CONTENT
Retail in an Oil Industry Context
 Industry Dynamics
 Competing Calls on Resources and the Tools
 The Retail Cycle – Where Does Your Market
Stand in the Cycle?
 The scale, ambitions, influence and practice of
supermarket operations and how you grow the
business
 Critical Success Factors for Oil Companies
Network Planning Management
 Economics
 Pump Layout
 Management
o Site ownership from acquisition to
disposal
o Company management
o Commission Agency and Franchising
 Marketing Communication
Site Operation Essential
 Skills and modern techniques in network
management
o Process
o Data and Analysis
 Working Capital
 Sales Process Communication
o Documentation
o Reporting Techniques
o Forms Design
 Critical Success Factors
Product Retailing
 Meeting the Motorist
 The increasingly important area of fuel and loyalty
cards with examples of success and failure,
together with lessons to be learned.
 How Oil Marketers should identify and then
respond to different Customer Segments:
o Product and Service Development
o Fuel Based Proposition
o Site Security
o Site Rationalisation
o Site Upgrade
 Non Fuel Base Proposition
o Convenience Stores
o Auto Care Services
o Ancillary Services
o Customers Loyalty Programme
Income Streams
 Examination of the different streams on a retail
forecourt
o Fuels
o Shop
o Lube Bay
 Modern attitude to managing income stream with
examples.
 The Fuels module examines different forms of
marketing such as price, promotions and product
differentiation;
o Shop layout
o Merchandising
o Product groups
o Hygiene - personal products
o Profit/Loss
o Stock levels
Customer Service
 Customer Need Analysis and Segmentation
 Value Proposition/Customers’ Retention Scheme
 Performance Management/Monitoring
 The Petrol Gauge Experience – a psychological
analysis of motorists
 Business Ethics
Operational Safety
 Product hazards and characteristics
 The theory and classification of fire
 Fire prevention
 Hazard identification and prevention
 Personal Protection
 Crossovers/contaminations
 Action in the event of an emergency
 Completion of paperwork
 Use of fire extinguishers

3.  Checklist of duties during and after delivery
CURRICULUM
This course has been diligently designed to provide market
players with the pragmatic expertise to harness the market
prospects, through the extensive review of a broad range of
the issues vis-à-vis your in-house operational dynamics.
The critical market analysis will enlighten your participants
and provide them with the salient details for business turn
around.
WHO TO ATTEND
 Managers and officers who need to understand the
concept and techniques of retail and competitive
challenge from both conventional and
unconventional fuel markets.
 Retail outlet managers
 Facility managers/personnel’s
DELIVERABLES
Our training programmes are exciting learning events. All
participants during the programme entitled to all course
materials and a certificate of participation. On a written
request, we shall furnish you with a detailed report
summarising our perception of participants’ strengths, areas
for improvement and proposed action plans within four
weeks of concluding the course. Our feedback process
ensures your objectives are achieved by the conclusion of
our training process.
PROGRAMME FEE
The programme fee covers tuition, course materials.
Payment is due upon receipt of the invoice. Our
cancellation policy applies.
- N126,000.00 per participant
IN-HOUSE TRAINING
Petronomics Training can work with your organization to
provide the course to meet your budget at your
convenience (time and location) in the comfort of your
working environment. This collaborative effort, emphasize
actionable learning, the application of theory in practice and
combine core business skills/technical knowledge with
dynamic leadership training.
If you would like to discuss possible collaboration in
developing in-house training, please contact on the details
below.
REGISTRATION
To nominate a participant for this training, kindly forward
the details of your nominated participants, (i.e. name, email
address, telephone nos.) and stating the course your
participant are registered.
To nominate a participant for this training, kindly forward
the details of your nominated participants, (i.e. name, email
address, telephone nos.) and stating the course your
participant are registered.
Business Development Desk
Petronomics Training
Telephone: 08120996728
0803 720 2432
Email: ayantola.victoria@thepetronomics.com
petronomics@yahoo.com
www.thepetronomics.com
ABOUT US
At Petronomics, energy expertise is our resource and
inspiring competence is what we enjoy. The application of
knowledge in driving innovation and ultimately possibilities
is the catalyst that steer a distinctive value proposition.
Braced with visionary advisory board, inspired/cultured
workforce and experience faculty, we provide superior
intellectual resource pool that bridge competency gap for
industry operators. The benefits of our expertise are
accessible through learning programmes, research and
conference services; a blend that sets us as the preferred
pool, professionals approach to upgrade business skills
THE LEARNING APPROACH
In resourcing industry workforce competency, we develop
skills and experience that employer’s value by offering a
comprehensive range of flexible
learning options to meet their learning and development
needs through a broad range of learning approach that
offers intensive and enjoyable experience to participants.
Participants benefit from lectures, case study analysis, group
discussion, workshop, and are also encouraged to learn
from other managers and professionals on their programme
by sharing ideas and experiences. We place a particular
emphasis on group work where participants’ real life
situations are used as vehicles for learning.
FACULTY
Key to our approach is the quality to the faculty members.
Every faculty member on our 20 member team is rigorously
assessed and contracted in line with our Standard
Operating Procedure. Each of them understands that they
have to deliver training and supporting documentation to
the highest standard. They comprise of professionals with
outstanding track records in their area of specialty. Whilst
they bring to bear several years of hands-on experience in
the industry, they are committed to knowledge growth and
have an understanding of the link between strategy and
knowledge capital.
LEARNING ENVIRONMENT
Our programmes are conducted in a decent and cozy
environment globally. We ensure that our participants are
relaxed to refresh in an ambience well conducive for
inspiring and creative brainstorming that accelerate the
learning curve of individual participants. In consolidation of
our value chain, locations are carefully considered using our
five star QC indicator like security, banquet facilities,
accessibility and customer services. Our programme team
works with the facility staff to ensure a personal and warm
welcome to participants.