1. Economics of Retail Site
Management
16 – 18 July, 2014 | The Resource Space, Lagos, Nigeria.
This course is available for IN-HOUSE; For Further information, please contact: Tel: +234 8037202432, Email: petronomics@yahoo.com. Web: www.thepetronomics.com

2. OVERVIEW
The evolution of the fuel retailing business has culminated
in a dramatic consolidation with the audacious emergence
of new players in the already matured business whilst
existing one are repositioning and re-skilling for innovative
service delivery, others are pressured by the pricing
regime, general economic challenge and S&D bottleneck
that further exacerbate the market realities. There seems
not to be a robust solution in sight in the short term.
This course has been diligently designed to provide market
players with the pragmatic intellectual expertise to harness
the market prospects, through the extensive review of a
broad range of the issues vis-à-vis your in-house
operational dynamics. The critical market analysis will
enlighten your participants and provide them with the
salient details for business turn around.
LEARNING OBJECTIVES
At the programme, participants will learn;
 How to initiate a Customer Retention Scheme
 The various income streams in retail outlets
 The driving forces for profitability in retail outlets
 Sustaining a robust corporate
 How to apply market information in boosting the
bottom-line
 How to position site for high performance and
growth
 The HSE structure in retail site management
PERFORMANCE FOCUS
Our programmes are significant investment for your
workforce. They are designed to fill identified industry
knowledge gap and provide hands-on applicable know-how
that give participants a deeper insights on their deliverables.
The various modules are cultured to encourage
stakeholders to aspire the attainment of operational
efficiency along the business chain.
COURSE CONTENT
Retail in an Oil Industry Context
Industry Dynamics
Competing Calls on Resources and the Tools
The Retail Cycle – Where Does Your Market Stand in the
Cycle?
The scale, ambitions, influence and practice of supermarket
operations and how you grow the business
Critical Success Factors for Oil Companies
Network Planning Management
Economics
Pump Layout
Management
 Site ownership from acquisition to disposal
 Company management
 Commission Agency and Franchising
Marketing Communication
Site Operation Essential
Skills and modern techniques in network management
- Process
- Data and Analysis
Working Capital
Sales Process Communication
 Documentation
 Reporting Techniques
 Forms Design
Critical Success Factors
Product Retailing
Meeting the Motorist
The increasingly important area of fuel and loyalty cards
with examples of success and failure, together with lessons
to be learned.
How Oil Marketers should identify and then respond to
different Customer Segments:
 Product and Service Development
 Fuel Based Proposition
o Site Security
o Site Rationalisation
o Site Upgrade
Non Fuel Base Proposition
o Convenience Stores
o Auto Care Services
o Ancillary Services
o Customers Loyalty Programme
Income Streams
Examination of the different streams on a retail forecourt
- Fuels
- Shop
- Lube Bay
Modern attitude to managing income stream with
examples.
- The Fuels module examines different forms of
marketing such as price, promotions and product
differentiation;
- Shop layout
- Merchandising
- Product groups
- Hygiene - personal products
- Profit/Loss
- Stock levels
Customer Service
Customer Need Analysis and Segmentation
Value Proposition/Customers’ Retention Scheme
Performance Management/Monitoring
The Petrol Gauge Experience – a psychological analysis of
motorists
Business Ethics
OPERATIONAL SAFETY
Product hazards and characteristics
The theory and classification of fire
Fire prevention
Hazard identification and prevention

3. Personal Protection
Crossovers/contaminations
Action in the event of an emergency
Completion of paperwork
Use of fire extinguishers
Checklist of duties during and after delivery
WHO SHOULD ATTEND
 Managers and officers who need to understand the
concept and techniques of retail and competitive
challenge from both conventional and
unconventional fuel markets.
 Retail outlet managers
DELIVERABLES
Our training programmes are exciting learning events. All
participants during the programme entitled to all course
materials and a certificate of participation. On a written
request, we shall furnish you with a detailed report
summarising our perception of participants’ strengths, areas
for improvement and proposed action plans within four
weeks of concluding the course. Our feedback process
ensures your objectives are achieved by the conclusion of
our training process.
PROGRAMME FEE
The programme fee covers tuition, course materials.
Payment is due upon receipt of the invoice. Our
cancellation policy applies.
N126,000.00 per participant.
IN-HOUSE TRAINING
Petronomics Training can work with your organization to
provide the course to meet your budget at your
convenience (time and location) in the comfort of your
working environment. This collaborative effort, emphasize
actionable learning, the application of theory in practice and
combine core business skills/technical knowledge with
dynamic leadership training.
If you would like to discuss possible collaboration in
developing in-house training, please contact on the details
below.
REGISTRATION
To nominate a participant for this training, kindly forward
the details of your nominated participants, (i.e. name, email
address, telephone nos.) and stating the course your
participant are registered.
To nominate a participant for this training, kindly forward
the details of your nominated participants, (i.e. name, email
address, telephone nos.) and stating the course your
participant are registered.
Business Development Desk
Petronomics Training
Telephone: 234 1 8426905-6
0803 720 2432
+971556985290
Email: ayantola.victoria@thepetronomics.com
petronomics@yahoo.com
www.thepetronomics.com
ABOUT US
At Petronomics, energy expertise is our resource and inspiring
competence is what we enjoy. The application of knowledge in
driving innovation and ultimately possibilities is the catalyst
that steer a distinctive value proposition. Braced with
visionary advisory board, inspired/cultured workforce and
experience faculty, we provide superior intellectual resource
pool that bridge competency gap for industry operators. The
benefits of our expertise are accessible through learning
programmes, research and conference services; a blend that
sets us as the preferred pool, professionals approach to
upgrade business skills.
THE LEARNING APPROACH
In resourcing industry workforce competency, we develop
skills and experience that employer’s value by offering a
comprehensive range of flexible learning options to meet their
learning and development needs through a broad range of
learning approach that offers intensive and enjoyable
experience to participants. Participants benefit from lectures,
case study analysis, group discussion, workshop, and are also
encouraged to learn from other managers and professionals on
their programme by sharing ideas and experiences. We place
a particular emphasis on group work where participants’ real
life situations are used as vehicles for learning.
FACULTY
Key to our approach is the quality to the faculty members.
Every faculty member on our 20 member team is rigorously
assessed and contracted in line with our Standard Operating
Procedure. Each of them understands that they have to
deliver training and supporting documentation to the highest
standard. They comprise of professionals with outstanding
track records in their area of specialty. Whilst they bring to
bear several years of hands-on experience in the industry, they
are committed to knowledge growth and have an
understanding of the link between strategy and knowledge
capital.
LEARNING ENVIRONMENT
Our programmes are conducted in a decent and cozy
environment globally. We ensure that our participants are
relaxed to refresh in an ambience well conducive for inspiring
and creative brainstorming that accelerate the learning curve
of individual participants. In consolidation of our value chain,
locations are carefully considered using our five star QC
indicator like security, banquet facilities, accessibility and
customer services. Our programme team works with the
facility staff to ensure a personal and warm welcome to
participants.