The document discusses 10 powerful marketing tools that marketers can leverage today, including Animoto, Screencast-O-Matic, Google Advanced Image Search, Google Search Console, Google Keyword Planner, GetSiteControl, WuFoo, HotJar, HubSpot CRM Free, and Team Password. It provides a brief overview of each tool, how it can help marketers, and the time investment required. The document concludes by recommending next steps of prioritizing 1-2 tools to test, selecting a small initial project, starting a free trial, and then reviewing the project and tool.

1. 10 Powerful Marketing Tools
Marketers Can Leverage Today
Bob Goricki
April 19, 2018

2. 2
Welcome

3. Video Tools

4. 4
Animoto
What is it?
Software that allows you to quickly and easily create
marketing videos without expensive software or technical
knowledge.
How can it help you?
• Create sharable videos in a social media friendly format
• Build professional looking video presentations using
photography and text
• Over 100 templates to choose from
• 2,000+ commercially licensed music tracks included
What is the time investment?
• Drag and drop editor is easy to learn
• With a little practice, create quality videos in under an
hour
Animoto Professional Product Details
Free Trial 14 days
Cost $42/month
$264/year if paid up front
Learn more at: www.animoto.com

5. 5
Animoto

6. 6
Animoto

7. 7
Screencast-O-Matic
What is it?
Screencast software that allows you to narrate and record a video
of what is displayed on your computer monitor.
How can it help you?
• Create how-to video walkthroughs
• Share software tips and tricks
• Give audio feedback
• Upload videos directly to YouTube
What is the time investment?
• Just minutes to download the recording tool and create your
first video
Screencast-O-Matic Pro Product Details
Free Trial Unlimited
Cost $1.50/month for Pro Plan
Learn more at: www.screencast-o-matic.com

8. 8
Screencast-O-Matic

9. 9
Google Advanced Image Search
What is it?
A method to search the web for free to use images for your
marketing projects.
How can it help you?
• Expand your stock image library
• Reduce photography costs
• Spark creative ideas and concepts
What is the time investment?
• Once your filter settings are selected, it is as easy as
doing a Google search
Google Advanced Image Search Product Details
Cost Free
Learn more at: https://www.google.com/
advanced_image_search

10. 10
Google Advanced Image Search

11. 11
Google Advanced Image Search

12. 12
SEO Tools

13. 13
Google Search Console
What is it?
A control panel that can monitor your search presence on
Google and track your search visibility.
How can it help you?
• Determine keywords that are driving search traffic to
your website
• Ensure your website is fully indexed by Google
• Identify inbound links to your website
What is the time investment?
• If you already have a Google Analytics account, setup
will just take a minute to connect your account
Google Search Console Product Details
Cost Free
Learn more at: www.google.com/webmasters/tools/

14. 14
Google Search Console

15. 15
Google Search Console

16. 16
Google Search Console

17. 17
Google Search Console

18. 18
Google Keyword Planner
What is it?
A database with search metrics for millions of keywords to
help you plan online marketing campaigns.
How can it help you?
• Insights into how your prospects are searching for your
services
• Validate content topics before you begin writing
• Identify search volume trends and seasonality
• Plan and estimate costs for paid search campaigns
What is the time investment?
• A Google Adwords account is required, so that may need
to be set up before you can start using Keyword Planner
Google Keyword Planner Product Details
Cost Free with AdWords account
Learn more at: https://adwords.google.com/home/tools
/keyword-planner/

19. 19
Google Keyword Planner

20. 20
Change Image?
Conversion Optimization Tools

21. 21
GetSiteControl
What is it?
A complete collection of website widgets, including: surveys,
lead forms, contact forms, live chats, pop-ups and social
media buttons.
How can it help you?
• Increase web leads with pop-up forms and CTAs
• Gather website visitor feedback with simple pop-up
surveys
• Interact with site visitors with a built-in chat widget
• All pop-ups can be built without any coding/design
expertise
What is the time investment?
• After a one-time process of adding code to your website,
most widgets can be built and implemented in less than
30 minutes
GetSiteControl Product Details
Free Trial Limited features
Cost $19/month
Learn more at: https://getsitecontrol.com

22. 22
GetSiteControl
Contact Pop-up Survey Pop-up

23. 23
GetSiteControl
Chat Pop-up Oversized Promotional Pop-up

24. 24
WuFoo
What is it?
A platform that allows you to easily build embeddable forms
for your website.
How can it help you?
• Create website forms without any coding knowledge
• Contact forms, RFP submissions and resume submission
• Advanced features include file attachments and if/then
branching logic
What is the time investment?
• Expect to spend a couples of hours initially learning the
software and building your first form
WuFoo Product Details
Free Trial Up to 5 forms
Cost $19/month
Learn more at: https://wufoo.com

25. 25
WuFoo

26. 26
WuFoo

27. 27
HotJar
What is it?
Website heat mapping and visitor feedback software.
How can it help you?
• Understand your website visitors’ behavior through mouse
tracking and visit recording
• Gather feedback through simple visual pop-up surveys
with no additional coding required
• Improve form effectiveness by analyzing where and when
forms are abandoned
What is the time investment?
• Once tracking code is added to your website, heatmap
tracking can be up and running in a few clicks
HotJar Product Details
Free Trial Heatmaps for 3 pages
Cost $29/month
Learn more at: https://www.hotjar.com

28. 28
HotJar

29. 29
HotJar

30. 30
Productivity Tools

31. 31
HubSpot CRM Free
What is it?
Customer relationship management (CRM) software that
integrates with your website and helps you quickly gather lead
intelligence.
How can it help a CPA firm marketer?
• Automatically track all inbound website leads
• Cut down on manual data entry
• Fully track marketing ROI – from lead to customer
What is the time investment?
• Up and running by uploading your initial contact list in minutes
• Expect to spend time customizing data fields, deal stages, etc.
• Team training and rollout will vary depending on the size of
your team.
HubSpot CRM Free Product Details
Cost Store up to 1,000,000 contacts for free.
Upgrades Add on HubSpot Sales Pro and HubSpot
Marketing for an additional monthly fee.
Learn more at: www.hubspot.com

32. 32
HubSpot CRM Free: Contacts/Companies

33. 33
HubSpot CRM Free: Contacts/Companies

34. 34
HubSpot CRM Free: Deals

35. 35
Team Password
What is it?
A browser extension that allows your team to share
passwords from a central database.
How can it help a CPA firm marketer?
• Replace that unsecure and cumbersome spreadsheet
• Update a password one time and all team members
immediately have access to new login details
• Use across multiple devices
What is the time investment?
• Depending on the amount of passwords your team uses,
you should be up and running in an hour
TeamPassword Product Details
Free Trial 14 Days
Cost $15/month up to 5 users
Learn more at: https://teampassword.com

36. 36
Team Password

37. 37
Use Bridge Image
Next Steps

38. 38
RECOMMENDED NEXT STEPS
Prioritize

39. 39
RECOMMENDED NEXT STEPS
Prioritize tools
Which one or two tools can give your firm the best return on your
investment of time and resources?
Select a project for the tool
Start with a small project for your test run to ensure it can be
completed in a timely manner.
Start your trial with the tool
It is important to have a project selected first to get the most out of
your trial period.
Review the project and the tool
• What went well?
• What could have been improved?
• Do you see value in continuing to use the tool?
Select a Project

40. 40
RECOMMENDED NEXT STEPS
Prioritize tools
Which one or two tools can give your firm the best return on your
investment of time and resources?
Select a project for the tool
Start with a small project for your test run to ensure it can be
completed in a timely manner.
Start your trial with the tool
It is important to have a project selected first to get the most out of
your trial period.
Review the project and the tool
• What went well?
• What could have been improved?
• Do you see value in continuing to use the tool?
Start Your
Free Trial

41. 41
RECOMMENDED NEXT STEPS
Prioritize tools
Which one or two tools can give your firm the best return on your
investment of time and resources?
Select a project for the tool
Start with a small project for your test run to ensure it can be
completed in a timely manner.
Start your trial with the tool
It is important to have a project selected first to get the most out of
your trial period.
Review the project and the tool
• What went well?
• What could have been improved?
• Do you see value in continuing to use the tool?
Review the Project

42. 42
Questions?

43. 43
Thank You
Bob Goricki
Skoda Minotti Strategic Marketing
440-449-6800
bgoricki@skodaminotti.com
linkedin.com/in/bgoricki
skodaminotti.com/marketing