Management involves utilizing resources effectively to achieve organizational objectives. It is a process of planning, organizing, directing, and controlling organizational resources. Management provides leadership, guidance, and coordination to optimize resource use and ensure goals are met. It is the process by which groups are organized and coordinated to achieve common aims through leadership and teamwork. Effective management is essential for any enterprise to survive and grow in a dynamic environment.

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Fundamentals of Management Concepts and Practices
Prof. (Dr.) Pooja Deshmukh
Associate Professor, MGM University

2. Management-Concept
✓ Utilization of resources has been the most common and yet perhaps the most
complex human activity over since the dawn of civilization.
✓ Management is the process of utilization of resources in an effective manner in
the today’s dynamic environment.
✓ Management involves an organized effort to achieve the objective.
✓ People work together in a group to achieve common objectives so that the
co-ordination of physical & human resources become necessary.
✓ Leadership and coordination are required to achieve the unity of direction of
efforts for achieving objectives.
✓ Management is the brain of an enterprise. A manager keeps himself in touch
with the current environment and supplies foresight to the enterprise.

3. “Management is an executive function which is primarily concerned with carrying out of
the broad policies laid down by the administration. It is that function of an enterprise
which concerns itself with the direction and control of various activities to attain the
business objectives.” —Dr. William R. Spriegel
“Management is the task of manager to establish and maintain an internal environment
in which people working together in groups can perform effectively and efficiently
toward the attainment of group goals.’— Koontz & O’ Donnell
“Management is a social process entailing responsibility for effective (or efficient)
planning & regulation of the operations of an enterprise.” —E. F. L. Brech
Different experts have defined management in different ways as:
In short, management can be defined as the agency that provides
leadership, guidance and control for the achievement of the objective
set by administration.

4. Importance of Management:
• Management is a way to achieve organizational objectives by optimum utilization
of resources.
• Wherever, there is an organized group of people working towards a common goal
some type of management (organized & systematic activity) becomes essential.
• As the success of group efforts depends upon mutual cooperation among the
members of the group, management creates teamwork and co-ordination among
specialized efforts.
• According to Peter Drucker, “Management is the dynamic life giving element in
every business. Without it the resources of production remains resources & never
become production.”
• Management is a catalyst without which no organization can survive & grow.

5. Some points highlight the importance of management
1. It is the management which makes the people realize the objectives of the
group and directs their efforts towards the achievement by these objectives.
2. Management is a way to utilize the resources optimally.
3. Through better planning, sound organization and effective control, management
enables a concern to reduce costs and enable an enterprise to face cut throat
competition.
4. Management ensures efficient & smooth running of business through better
planning, sound organization, effective control and the various tools of
management.
5. Management provides new ideas, imagination & vision to the organization.
6. Management moulds the enterprise in changing environment.

6. Characteristics of Management:
1. Management is a Process:
Management is a continuous process unless the objectives are achieved. It is the pr
ocess which involves the activities or functions like planning, organizing, staffing,
directing & controlling.
2. Management is Purposeful:
Management is a way to achieve certain end results. Without end results it would b
e directionless. All activities of management are goal oriented. The success of ma
nagement is measured by the extent to which the desired objectives are attained
3. It is a Human Activity:
Management is a human activity where human beings plan, implement & control t
he activities.

7. 4. Management is an Integrative Force:
Management is a force which binds together the various elements. It reconciles
the individual goals with organizational goals.
5. Management is a Social Process:
Management is done by people, through people and for people. As it is related
with the interpersonal relationships, it is called as social process.
6. Management is Universal:
The basic principles of management are universal. They apply more or less in all
the situations. The functions of management are performed by all managers.
7. Management is Needed at all Levels of the Organization:
Management is needed at all levels of the organization e.g., top level, middle
level and lower level. The only difference is of the nature of task and the scope
of authority.
8. Management is Dynamic:
Management is a dynamic function and it has to be performed continuously. It
is continuously engaged in molding of the enterprise in the ever changing
business environment.

8. 9. Management is a Group Phenomenon:
Management involves the use of group effort in the pursuit of common
objectives. People join groups to achieve what they cannot achieve individually.
10. Management is Getting the Things Done:
A manager does not do any operating work himself. He gets the work done by,
with and through the people. He directs and develops their talent.
11. Management is Intangible:
It is intangible i.e., it cannot be seen but can only be felt in the form of results
.
12. Management is Both a Science and an Art:
It is science as it contains a systematized body of knowledge consisting of
generally applicable principles. It is art because it involves the application of
knowledge and skills for the solution of managerial problems.
13. Management is Profession:
It is a systematic and specialized body of knowledge consisting of principles,
techniques & laws and can be taught as a separate discipline or subject.

9. Thank you......
Prof. (Dr.) Pooja Deshmukh
Associate Professor, MGM University,
Aurangabad