The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.

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Digital Marketing
www.nexartglobal.com
info@nexartglobal.com

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“We strive to empower our clients through creative and
strategic online marketing solutions that are bound to
produce results and help our clients grow.”

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OUR SERVICES
1. Search Marketing
Developing a strong site is not determined simply by the
design, functionality and content of your website. The best
website in the world would be useless unless people can
easily find and access the site. It has therefore become a
critical factor for any website to feature as highly as
possible in search engine rankings, in line with the
appropriate and relevant search terms. Implemented
correctly, effective Search Marketing activity can generate
huge Return on Investment (ROI) for organisations and
often become the primary focus of online businesses.

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2. Organic SEO
The term ‘organic SEO’ refers to all optimisation activity
that helps search engines index your site content in
accordance with various keywords that people may search
for. Search engines like Google are based on a complex
algorithm which ranks websites in accordance to their
relevance to the keywords that a user is searching for. This
algorithm is ever-evolving and although it is important to
understand the criteria by which your site is ranked, the
aim is not to try and manipulate the algorithm but instead
to provide a variety of high value, fresh content that is
relevant to your target audience. At the same time, it is
important to structure your site in accordance to
recommended standards in order to ensure that your site is
easily indexed by search engine spiders. In addition to the
various elements ‘internal’ to your site, ‘external’ activity
such as link building can also positively influence your
rankings.

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3. E-Commerce SEO
With so many online stores across the web selling
thousands upon thousands of products every day, getting
customers to your website can be a challenge. Ecommerce
SEO is all about attracting new a profitable traffic to your
site with the ultimate goal of converting that traffic in to
sales.
By investing in ecommerce SEO, you can expect:
• Improved product rankings in the search results
• Enhanced search listings for your products
• More traffic to your website
• More sales from your online store

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4. Mobile SEO
The rise of mobile has changed the search marketing
landscape and most notably led to a significant change to
Google’s algorithms in April 2015. Businesses that want to
reach an online audience recognise that a positive mobile
experience is an essential part of that. Essentially, if you’re
not optimising your website for mobile audiences, you may
find your website struggles to rank in the Google search
results (and likely Bing and other search engines
too).Whether your website is already optimised for mobile
and you’re looking for new ways to attract a mobile
audience, or you don’t have a mobile-friendly site at all,
we’ll help you to get your website up to speed and identify
opportunities to better engage with mobile user.

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5. Local SEO
If your business targets a local audience, you know the
importance of improving your business’ visibility in the
local search results. Local SEO is all about communicating
to Google the local relevance of your web pages and
website in general. This means utilising the various tools
and techniques at our disposal to develop your local
presence and show Google that yours is the best business
to send local people to when they require your
products/services

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6. Go Live Optimisation
Once your website is launched we would perform a full
optimisation audit of your site and all content within it in
order to maximise search engine ranking. This includes, but
is not limited to:
• Keyword research – identifying the most valuable terms
to target
• Site architecture review – optimising the folder
structure, main navigation and internal link structure to
target keywords identified during the keyword research
phase
• Google Webmaster Tools and Google Analytics setup –
registering your site with Google Webmaster Central
and setting up Google Analytics
• Writing unique page titles, meta descriptions and meta
keywords – based on keyword research and optimised
for click-throughs from search engines
• Landing page optimisation – optimising keyword density,
headings, image labels and page elements based on
keyword research (10 top level pages including
homepage)
• Conversion review – a review of all conversion points and
recommendations as to how the site should be optimised
(forms, Call To Actions (CTAs), download links, etc.).

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7. Site Audit
Our team of SEO experts will review the technical aspects
of your site and provide you with a detailed
recommendations document to ensure it is effectively set
up for maximum search engine visibility.
Key elements of the site audit include:
• Keyword research – identifying the most valuable terms
to target
• Page template review – focusing on the homepage, top level pages
and revenue generating areas
• HTML code check – identifying any code issues which would affect
SEO
• Site architecture review – optimising URL, folder, internal link and
navigation structure to target keywords identified during the
keyword research phase
• Conversion point review – ensuring CTAs are prominent and forms
are user friendly
• Site maps review – including customer facing and XML site maps
• Robots.txt configuration – informing search engine spiders which
sections can and cannot be indexed (if necessary). For example,
PPC landing pages.
We will provide you with a detailed report and answer any questions
you may have regarding implementation.

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8. Ongoing SEO Campaign
Management
Our team will monitor and review your site and provide
you with monthly SEO reports that contain comprehensive
recommendations aimed at ensuring that the search
engine visibility of your site is maximised.
We will track and report on keyword rankings in the major
search engines and produce detailed monthly keyword
position reports. These will provide you with the
information required to understand your search engine
visibility, including how best to optimise your site for these
terms and how to improve performance.
If not already present, we will work with your development
team to set up tools which will allow us to monitor any
errors that Google may encounter when indexing your site.
Our Analytics specialists will set up custom reports and
goals to help you understand what keywords are driving
actions on your site and what areas could be improved to
increase conversion rates
By defining goals, sales funnels, and implementing
microanalysis of conversion points, we will provide you with
detailed information about visitor behaviour, which will
allow you to make informed decisions about where to focus
your marketing efforts and which parts of your site you
should target to drive more sales.

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9. SEO Copywriting
Should your website need additional or new content, our
experienced SEO copywriting team can create compelling
content that is optimised to keywords and aligned to your
SEO campaign. We include page titles and all meta
information as standard to ensure that pages are search
engine friendly and can be easily applied by your web
team.

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10. Link Building
The number and quality of links to your website plays a
major role in how search engines rank your site. Our team
will build high quality links from diverse sources to your site
and provide monthly reports on our work.
We will also review your existing link profile and provide
recommendations on how to leverage existing link partners
and business contacts to ensure that your inbound links
complement and strengthen your SEO campaign.

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11. Digital PR
PR is a hugely valuable asset to any business. Whether
you’re a growing start-up or a long established company,
positioning your brand and your people as thought-
leaders will pay dividends now and well into the future.
The practice of digital PR is about making the most of
your voice online. Digital PR is the combination of press
release distribution and opportunity sourcing through
online channels that results in increased awareness of
your brand and, importantly for SEO in particular, an
improved domain authority for your website.

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12. Pay Per Click (PPC)
Another way in which you can increase traffic to your site is
through paid search, whereby you bid for links and adverts
to your site to be displayed when people search for
relevant keywords. On most websites and almost every
time a user types in a search term and the results are
listed, there are visible examples of PPC advertising.
PPC advertising provides a very clear ROI. We bid various
amounts for the keywords that we wish to target and every
time a user clicks on one of your Adverts and is redirected
to your website, the ‘per-click’ charge is applied. By
increasing volume and decreasing acquisition costs (as we
have done with every client we’ve worked with) we will
ultimately improve your bottom line as a business.
We do this through a foundation of home-grown practices,
which are highlighted but by no means limited to:
• Daily campaign and bid management at keyword level
• Performance-based creative reviews
• Real-time conversion tracking across multiple vendors
• In-depth weekly and monthly reports
• Advanced and thorough setup procedures
• Time of day and weekly performance patterns.
Our focus is conversion. Conversion is all about giving the
visitor what they want when they land on a site. By following
their journey through paid search and applying our
experience, we know what to give them and how to convert
them into customers for your business. Both website-wide and
landing page recommendations come as standard to increase
your conversion rates.

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TEAM
Nandu Jith
Co-Founder, Director
BD & Product Development,
Programmer
Labeeb Kalayath
Co-Founder, Director
Marketing & Operations Saran
Digital Marketing,
Programmer
Visakh
Digital Marketing,
Programmer
Deepak Shanmughan
CEO & Marketing
Jijo Jose
Administration

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Thank You