[GOCOP CONFAB2023] HOW TO GROW YOUR WEBSITE - THE FUNDAMENTALS by Remmy NWEKE .pdf

Presentation
on:
HOW TO GROW YOUR WEBSITE:
THE FUNDAMENTALS
by
Remmy NWEKE, mNUJ, mNGE, mGOCOP
Lead Consulting Strategist | Group Executive Editor
ITREALMS Media group
[DigitalSENSE Business Mag, NaijaAgroNet, ITREALMS Online]
@2023
Annual Conference of
Guild of Corporate Online Publishers
(GOCOP)
On Wednesday, 4 October, 2023
--
Abuja Continental Hotel (Old Sheraton) Abuja.
Member

1. Health is Wealth
2. Your Online Health Status
3. Web Analytical Tools @Glance
4. Why Web Analytics
5. How to conduct website analysis
6. Strategic & Technical Components
7. Trillion Gold
8. The GROW Model
9. Growth Tips
10.Speed-up with PSI+
11. Performance Report
12. The Metrics+
13. Latest Image Compressor Formats
14. Recommendations
15. References
16. Q & A
- C O N T E N T S -
How to GROW your website: The fundamentals by Remmy Nweke
K E Y W O R D S
Yes, it may no longer be
news to some of us when we
hear ‘grow’ or ‘growth’ those
will be reoccurring in this
presentation.
So, our keyword here is
‘Grow’; entails having as
synonyms to: develop,
multiply, swell, enlarge,
expand, extend in the
generic sense of usage.
FUNDAMENTAL: A central
or primary rule or principle
on which something is
based.

1. Health is Wealth:
2.How often do you see a physician or visit
hospital?
3. Ever gone to lab for a test?
4.You can't enjoy wealth if you're not in
good health.
5.Knowing your online health status is it
vital?
- HEALTH IS WEALTH -

1.The health status of your online
presence/website, is V.I.P. for growth and
possible translation into money making
eventually.
2.Over 1,000 website-ranking platforms exist.
3.Checking your page/website ranking is very
important for improved visibility.
4.Several free and paid tools exist online to
analyse your web pages and give you an
idea of how your website is performing
compared to your competitors.
5.Some free tools include Ubersuggest, SEO
Profiler, SEO Optimer, Kissmetrics,
OpenWeb, Pagespeed Insight, etc.
- YOUR ONLINE HEALTH STATUS -

- WEB ANALYTICAL TOOLS
@GLANCE -

1. Web analytics’ tools are software applications designed to
track, measure, and analyze the performance and user
behavior of websites and other web applications.
2. They help website owners, marketers, and businesses
gather valuable data and insights to understand their
audience, improve website performance, grow marketing
efforts, and enhance user experience.
3. Various web analytic tools available, ranges from simple
free solutions to robust, enterprise-level
- WHY WEB ANALYTICS -
DESCRIPTIVE DIAGNOSTIC PREDECTIVE PRESCRIPTIVE
4 PILLARS OF WEB ANALYTICAL TOOLS

1. By now, you should know that your website is the
gateway to your business. A good website analysis will
tell you if it’s doing the job you need or have designed
it to do.
2. Whether you’re looking to drive sales, generate leads,
collect user data or build your brand, a website analysis
makes sure your site is meeting your business
objectives in order to make the anticipated money as
the bottom line.
3. Typically, web analysis has two parts namely the
strategic component and a technical component.
- HOW TO CONDUCT WEBSITE ANALYSIS -

1. Strategic Component:
Strategically the assessment helps to organize your website to
reflect your BUSINESS GOALS, ensuring they aligned. That way, you
could know what to measure going forward.
2. Technical Component:
This examines everything from site architecture and page loading
speeds to the quality of the user experience; all the moving parts
contributing to your goals while supporting your specific customer
digital footprint on a given website.
Return on Investment (RoI): E.g, Google Analytics gives you the
tools, free of charge, to understand the customer journey and
improve marketing ROI – Return on Investment.
- STRATEGIC & TECHNICAL
COMPONENTS-

1. Top on the list of web analytic tools is
Google Analytics with 2 trillion gold, and
still counting
2.It's estimated that Google processes
approximately 63,000 search queries every
second, translating to 5.6 billion searches
per day and approximately 2 trillion global
searches per annum.
3. On average, a person conducts between
three and four searches per day.
4.In other words, website growth assists you
with the visibility of your current content,
so as to proffer solutions for improvement.
- TRILLION GOLD -

The GROW model (or process) is a simple method for
goal setting and problem solving, developed in late 80's
by some performance coaches.
NB: The "O" in this version has two meanings.
- 2009 /John Whitmore -
- THE ‘GROW’ MODEL -
GOAL
REALITY
OBSTACLES OPTIONS
WAY
FORWARD

- STAGES OF ‘GROW’ MODEL -
The Goal is the end point, where the Publisher wants to be
and must be clearly stated, so that when achieved its
noticeable.
GOAL
The current Reality is where the Publishers/websites are
now. What are the issues, the challenges, how far are they
away from their goal?
REALITY
These are the Obstacles stopping the Publishers/websites
getting from where they are now to where they want to be.
OBSTACLES
Once obstacles have been identified, the Publisher needs
to find ways of dealing with them if they are to make
progress and grow. These are the Options available.
OPTIONS
The options then need to be converted into actionable
steps which will take the Publisher to his/her goal. Also,
the "W" of GROW can comprise “When” and by “Whom”
and the “Will” (commitment) to do it.
WAY
FORWARD

- GROWTH TIPS -
Home-in on user intent. ...
Grow content for both readers and
search engines.
Establish content authority. ...
Perfect your site's technical SEO. ...
Multivariate testing
Create a seamless mobile
experience
Find your target keywords
Grow your on-page content
Create a viable backlink
strategy. ...
Keep conversions in mind. ...
Speed up your website
Listen to actual website
visitors.

https://pagespeed.web.dev/)
1. Google PageSpeed Insights (PSI) is a popular,
free tool that analyzes the page speed of a
website on mobile and desktop devices. It
gives you a score between zero (0) and (100).
2.A higher score would usually mean your
website is optimized for speed and efficiency.
3. Then, it provides suggestions on how to
improve the website.
- SPEED UP WITH PSI -

- PSI ENTRY PAGE –
HTTPS://PAGESPEED.WEB.DEV/

- PERFORMANCE REPORT -

- THE METRICS –
METRIC: A system or standard of measurement.

- FIRST CONTENTFUL PAINT (FCP) –
FCP measures how long it takes the browser to render the
first piece of DOM (Document Object Model) after a user
navigates to your page. Images, non-white <canvas>
elements, and Scalable Vector Graphics (SVGs) on your
page are considered DOM content.
Document Object Model (DOM) is the data representation
of the objects that comprise the structure and content of a
document on the web.
SVG: Scalable Vector Graphics
Scalable Vector Graphics (SVG) is a web-friendly vector file
format. As opposed to pixel-based raster files like JPEGs,
vector files store images via mathematical formulas based
on points and lines on a grid.

First Input Delay (FID) is a web performance and user
experience metric that tracks the time from when a visitor
first interacts with a web page to the time when the
browser starts processing the interaction. This is
sometimes called Input Latency. First Input Delay
measures the amount of time in milliseconds (ms).
- FIRST INPUT DELAY (FID) -

LCP: This is one of the three Core Web Vitals metrics, and
it represents how quickly the main content of a web page is
loaded. Specifically, LCP measures the time from when the
user initiates loading the page until the largest image or
text block is rendered within the viewport.
- LARGEST CONTENTFUL PAINT (LCP) -
-

Cumulative Layout Shift (or CLS) is a measure of how
much a webpage unexpectedly shifts during its life. For
example, if a website visitor loaded a page and, while they
were reading it, a banner loads and the page jumps down,
that would constitute a large CLS score.
- CUMULATIVE LAYOUT SHIFT (CLS) -

Total Blocking Time (TBT) is a web performance metric
that measures for how long the main thread is blocked
from responding to user interaction during the page
loading process. TBT is calculated between First
Contentful Paint (FCP) and Time To Interactive (TTI) and
measured in milliseconds.
- TOTAL BLOCKING TIME (TBT) -

Speed Index (SI) is a performance metric that measures
how quickly your page is visually complete above-the-fold.
- SPEED INDEX (SI) -

Latest image formats like WebP and AVIF often provide
better compression than Portable Network Graphic (PNG)
or Joint Photographic Experts Group (JPEG), which means
faster downloads and less data consumption.
- LATEST IMAGE COMPRESSOR FORMATS -
Developed by Alliance for Open Media,
a non-profit organization in February
2019, AV1 Image File Format is an
open, royalty-free image file format
specification for storing images or
image sequences compressed with AV1
in the High Efficiency Image File Format
(HEIF) format container format.
Google created the WebP file format
since 30th September 2010, to make
online images less bulky. With
significantly reduced photo and
graphic sizes, websites load faster
and give users a better experience.
Estimated to reduce JPEG/PNG by
25-35% compression.

1. On GOCOP @10, that is 2024, we should sum up presentations on
‘OPTIMISATIONS’ or ‘GROWTH’ over the past years (7th editions) under
the business sessions and evolutions thereof.
2. Also, this will pave the way for the Continuous Educational Programme
(CEP) earlier canvassed to make more meaning of the business session.
3. Introduction of Certificate of Participation (CoP) annually will be an
added booster.
5. Publication of GOCOP Conference Proceedings to form a veritable
industry research base.
6. Above all, make out time to check your personal health, which is
prerequisite to checking your website healthiness; health is wealth.
7. Quarterly website health check is highly recommended
8. Online Publishers must have operational web analytical strategy.
9. Dedicate Future session on Web Vitals for Publishers.
- RECOMMENDATIONS -

Google PageSpeed Insights (PSI)
https://pagespeed.web.dev/)
OptimiseResourceHub: https://support.google.com/optimize
Total Blocking Time (TBT): https://www.onely.com
Scoring calculator
https://googlechrome.github.io/lighthouse/scorecalc/
WebP v AVIF https://www.keycdn.com
Coursera: https://www.coursera.org/
Udemy: https://www.udemy.com/
The Publishing Training Centre
https://www.publishingtrainingcentreLearning:
Dedicated Digital Publishing Courses
https://www.linkedin.com/learning/topics/digital-publishing
Harvard Business Publishing Education:
https://hbsp.harvard.edu/online-courses/
The GROW model - 2009 /John Whitmore -
- REFERENCES -

Thank you!
Daalụ!
Na gode!
E dupe!
remmyn@gmail.com | Editor@itrealms.com.ng
Editor_ls@digitalsenseafrica.com.ng
08023122558, 08033592762, 08041000475
2023 @ITREALMS Media group
************
- D-A-A-L-U! -

[GOCOP CONFAB2023] HOW TO GROW YOUR WEBSITE - THE FUNDAMENTALS by Remmy NWEKE .pdf

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