PepsiCo faced a crisis in June 1993 when syringes were reported found in Diet Pepsi cans in multiple locations. PepsiCo initially did not take the reports seriously but realized it was becoming a national issue. PepsiCo assembled a crisis team to stop further false reports and reassure the public of the safety of their products. The team had PepsiCo's spokesperson appear in the media to deliver their message and released a video showing the safety of PepsiCo's production process. Within 11 days, the crisis was over as the FDA arrested individuals for filing false reports, and PepsiCo thanked consumers for their support.
Brand recognition is a key indicator of a brand's competitive market performance. Given the importance of brand management in business, we have developed a complete brand recognition PowerPoint presentation. Our brand awareness presentation templates are the perfect blend of professional subject matter and impressive business slides. This brand promotion PPT slide includes set of professionally designed templates of awareness campaign, awareness metrics, effectiveness measurement, roadmap, and brand awareness pyramid to satisfy requirements of various customer segments. Business professionals can simply download this content ready brand recall PPT templates to showcase brand equity, brand visibility, advertising management, brand recognition, market performance, product advertising, product awareness, product recall, brand loyalty, brand management, unique selling proposition, brand equity, engagement marketing and brand recall. The audience expects lively and professional looking presentation, this amazingly designed brand recognition PowerPoint presentation will surely win over your clients and the audience. Relax, we'll take care of the design aspects of your next presentation. Thousands of Brand Recognition PowerPoint Presentation Slides are available for any need.
Sales Excellence does not describe a state, but rather a continuous process. The Kienbaum Sales Excellence Model provides guidance in this process. It serves on a theoretical, as well as practical level, as it guides through the ten fundamental components of sales. It has proven itself in practice as an analytical and optimization tool used in various industries and sales segments.
Brand recognition is a key indicator of a brand's competitive market performance. Given the importance of brand management in business, we have developed a complete brand recognition PowerPoint presentation. Our brand awareness presentation templates are the perfect blend of professional subject matter and impressive business slides. This brand promotion PPT slide includes set of professionally designed templates of awareness campaign, awareness metrics, effectiveness measurement, roadmap, and brand awareness pyramid to satisfy requirements of various customer segments. Business professionals can simply download this content ready brand recall PPT templates to showcase brand equity, brand visibility, advertising management, brand recognition, market performance, product advertising, product awareness, product recall, brand loyalty, brand management, unique selling proposition, brand equity, engagement marketing and brand recall. The audience expects lively and professional looking presentation, this amazingly designed brand recognition PowerPoint presentation will surely win over your clients and the audience. Relax, we'll take care of the design aspects of your next presentation. Thousands of Brand Recognition PowerPoint Presentation Slides are available for any need.
Sales Excellence does not describe a state, but rather a continuous process. The Kienbaum Sales Excellence Model provides guidance in this process. It serves on a theoretical, as well as practical level, as it guides through the ten fundamental components of sales. It has proven itself in practice as an analytical and optimization tool used in various industries and sales segments.
Public Relations Management Session 5 Hr And PrMoksh Juneja
Session on public relations, and the over lap between Human Resource Management and Public relations management, Employee relations as an integral part of PR
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Media Planning And Buying Agency Complete PowerPoint Deck with slidesSlideTeam
Want to create media plan for your products? We have the best plan for you. Go through the pre-designed media planning and buying agency PowerPoint presentation slides. This content ready professionally designed media planning trends PPT presentation covers the topics like communication strategy, audience research, key timeline & deadline, media objectives, target audience, spending direction consideration, creative direction consideration, media kpi development, communication goals, media mix optimization, campaign performance, agency performance marketing strategy, swot analysis of competitors, competitor positioning and many more. Not just this, by using these media strategy PPT presentation graphics you can also represent various other topics like media scheduling, media platforms, media campaign, media strategy, media research, advertising agency, advertising strategy, media performance, advertising media, advertising management etc. Just click to download our media planning and buying agency PPT slides and give a top-notch presentation. Exult about your achievement with our Media Planning And Buying Agency Complete Powerpoint Deck With Slides. Get folks aware of your jubilee celebrations.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Public Relations Management Session 5 Hr And PrMoksh Juneja
Session on public relations, and the over lap between Human Resource Management and Public relations management, Employee relations as an integral part of PR
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
How to deal with the media after a failure. Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan.
This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Brand Strategy PowerPoint Presentation Slides and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of thirty slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below. http://bit.ly/3bqpIaU
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
The following presentation on the structure of an advertising agency was made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi.
Lead generation is the main reason of creating and maintaining a social media presence for most businesses
To make social media an effective platform for generating leads, you should have a social media account.
The more fans and followers organizations have for their social media presence, the better social media reach they will have
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/strategic-marketing-and-sales-plan-template-233
This 71-page template is a comprehensive template for a Strategic Marketing and Sales Plan. It is based on the Systems Thinking Approach, and guides the development of the strategic marketing and sales plan in the context of the bigger picture corporate strategies. Using this template will allow the user to follow a rigorous process in developing the marketing plan, that takes into consideration the external business environment, and the internal corporate strategies and goals, then develops clear marketing goals, strategies and action plans to implement effective marketing.
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Media Planning And Buying Agency Complete PowerPoint Deck with slidesSlideTeam
Want to create media plan for your products? We have the best plan for you. Go through the pre-designed media planning and buying agency PowerPoint presentation slides. This content ready professionally designed media planning trends PPT presentation covers the topics like communication strategy, audience research, key timeline & deadline, media objectives, target audience, spending direction consideration, creative direction consideration, media kpi development, communication goals, media mix optimization, campaign performance, agency performance marketing strategy, swot analysis of competitors, competitor positioning and many more. Not just this, by using these media strategy PPT presentation graphics you can also represent various other topics like media scheduling, media platforms, media campaign, media strategy, media research, advertising agency, advertising strategy, media performance, advertising media, advertising management etc. Just click to download our media planning and buying agency PPT slides and give a top-notch presentation. Exult about your achievement with our Media Planning And Buying Agency Complete Powerpoint Deck With Slides. Get folks aware of your jubilee celebrations.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
Crises Management: Trendsspotting Insights On Dominos Case StudyTaly Weiss
Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an brand's image.
According to TrendsSpotting report - Domino’s Pizza successfully handled the crisis:
the firm decided to react to the event , they have presented an apology, suggested information (both public and personal) and a promise for taking future steps. Interestingly, it chose unconventional media channels to confront their consumers, the same channels in which the crisis found its way through - social media interactions.
Consumer research will be needed to test consumers’ perceptions and behaviors in few months time. Online trend tools indicate that the buzz around it lost an interest.
http://nyti.ms/11TOoSR
Magazine
The Extraordinary Science of Addictive
Junk Food
By MICHAEL MOSS FEB. 20, 2013
On the evening of April 8, 1999, a long line of Town Cars and taxis pulled
up to the Minneapolis headquarters of Pillsbury and discharged 11 men
who controlled America’s largest food companies. Nestlé was in
attendance, as were Kraft and Nabisco, General Mills and Procter &
Gamble, Coca-Cola and Mars. Rivals any other day, the C.E.O.’s and
company presidents had come together for a rare, private meeting. On
the agenda was one item: the emerging obesity epidemic and how to deal
with it. While the atmosphere was cordial, the men assembled were
hardly friends. Their stature was defined by their skill in fighting one
another for what they called “stomach share” — the amount of digestive
space that any one company’s brand can grab from the competition.
James Behnke, a 55-year-old executive at Pillsbury, greeted the men
as they arrived. He was anxious but also hopeful about the plan that he
and a few other food-company executives had devised to engage the
C.E.O.’s on America’s growing weight problem. “We were very
concerned, and rightfully so, that obesity was becoming a major issue,”
Behnke recalled. “People were starting to talk about sugar taxes, and
there was a lot of pressure on food companies.” Getting the company
chiefs in the same room to talk about anything, much less a sensitive
http://www.nytimes.com/section/magazine
http://nyti.ms/11TOoSR
http://www.nytimes.com/pages/magazine/index.html
http://topics.nytimes.com/top/reference/timestopics/people/m/michael_moss/index.html
issue like this, was a tricky business, so Behnke and his fellow organizers
had scripted the meeting carefully, honing the message to its barest
essentials. “C.E.O.’s in the food industry are typically not technical guys,
and they’re uncomfortable going to meetings where technical people talk
in technical terms about technical things,” Behnke said. “They don’t
want to be embarrassed. They don’t want to make commitments. They
want to maintain their aloofness and autonomy.”
A chemist by training with a doctoral degree in food science, Behnke
became Pillsbury’s chief technical officer in 1979 and was instrumental in
creating a long line of hit products, including microwaveable popcorn.
He deeply admired Pillsbury but in recent years had grown troubled by
pictures of obese children suffering from diabetes and the earliest signs
of hypertension and heart disease. In the months leading up to the
C.E.O. meeting, he was engaged in conversation with a group of food-
science experts who were painting an increasingly grim picture of the
public’s ability to cope with the industry’s formulations — from the
body’s fragile controls on overeating to the hidden power of some
processed foods to make people feel hungrier still. It was time, he and a
handful of others felt, to warn the C.E.O.’s that their companies may
have gone too far in ...
Restaurant Crisis Communications and Reputation ManagementAaron Allen
Food makes people happy, but sometimes food mishaps in the hospitality field can mean bad business if they aren’t handled the right way. Spin it correctly, and a restaurant might even come out on top of a mishap. Here are 21 examples of scandals, hoaxes, accidents, and other crisis communications challenges that tested restaurant companies’ PR skills and what we can learn from them.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
1. Regina Collins
Dr. Norbert Elliot
PTC 642
21 February 2009
{ Corporate Communication Case Study }
PepsiCo’s Communication Strategy During Product
Tampering Scare
In June of 1993, numerous reports of product tampering were
reported involving
PepsiCo’s popular Diet Pepsi drink. This case will examine
PepsiCo’s response to this crisis
through the use of strategic crisis communication.
We will see the history of PepsiCo ,,, In 1891 Caleb Bradham
opened a drug store in his home town in North Carolina. He
developed a recipe for a new fountain drink and, in 1893, sold it as
“Brad’s Drink”,In 1898, Name became “Pep Cola” from a out of
business company , name became Pepsi-cola in 1902. By 1907,
there were 40 Pepsi-cola bottling plants and “100,000 gallons of
syrup that year.”
2. After World War I the Pepsi-Cola company declared
bankruptcy. Then wall Street broker named Megargel tried but
unsuccessful. Finally, in 1931, a candy executive purchased Pepsi-
Cola after perceiving that he was snubbed by the Coca-Cola
Company, thus beginning the cola wars. By 1936, Pepsi-Cola had a
two million dollar operating profit, and by 1941 the Pepsi-Cola
Company went public and was listed on the New York Stock
Exchange.
On June 10, 1993, a complaint filed that a consumer found a
needle inside a Diet Pepsi can , followed by a second complaint
next day. Although PepsiCo executives were concerned that these
reports could be false, they nevertheless investigated the complaint .
The FDA announced that the syringes were not contaminated and
stated that consumers should drink that after pouring in glass , just to
be safe. And also reminded that false complaints carried a
“maximum penalty of a $250,000 fine and five years in prison”.
Third tampering report was filed on June 13, this one in New
Orleans, PepsiCo realized that this was becoming a national media
story. But was positive that the reports were hoaxes . PepsiCo set out
to prove to their constituencies that these allegations were false.
PepsiCo was entering their peak sales season, Memorial Day
to Labor Day, when the tampering incidents were reported. The
news media was creating panic among PepsiCo’s constituencies by
3. frequently displaying a visual of a Diet Pepsi can that it could bring
“AIDS or hepatitis .
As company was sure about their product so ,They implement
a plan to acknowledge their customers, distributors and investors
about reality and to calm fears and save their image and product line.
Richard Bierck states, “A firm’s failure to respond
effectively in the face of public scrutiny can be more destructive
than the emergency itself.” Product tampering is particularly
damaging for manufacturers ,because Consumer confidence in the
product and the brand name can be destroyed quickly and may take
years to overcome.
PepsiCo created a crisis team included employees from all the
major divisions: scientific and regulatory affairs, manufacturing,
public affairs, sales, marketing, and legal counsel. With goal to
“ensure consumer safety and security while protecting
[PepsiCo’s] 95-year old trademark and maintaining a positive
image,”
On the first two complaints of syringes , PepsiCo considered
it a regional issue. PepsiCo’s local management worked with their
regional bottler to check the product line . When third syringe was
reported , PepsiCo realized that this was becoming a national issue .
PepsiCo determined that it was almost impossible that these
4. tampering reports could be genuine. The real problem was how to
stop the false reports and how to communicate to the public that
there was no danger.
A company’s reaction to a crisis is based on a thorough
understanding of the problem . Rebecca Madeira, Vice President of
Public Affairs, became the crisis coordinator for the Diet Pepsi
emergency. Her immediate concern was to determine whether or not
the public was at risk. Once the FDA had tested the first two
syringes and found that there was no risk of contamination, PepsiCo
and the FDA together decided that there was no need for a product
recall. In the meantime, PepsiCo researched employee records,
shipping and customer inventories, and consumer complaints . Based
on their research and on the statistical improbability of such
tampering occurring in numerous bottling plants over the span of
several months, management and employees at PepsiCo were
confident that the syringes reportedly found in their soda cans were
not the result of product tampering but of fraudulent complaints.
PepsiCo wasted little time in assembling their crisis
management team and establishing a crisis center . By Monday, June
14, PepsiCo’s crisis management team was gathered room at New
York headquarters. In addition to Mr. Weatherup and Ms. Madeira,
other members of the crisis team included Public Relations Manager
Ann Ward, Dr. Jim Stanley , and Andrew Giangola. Mr. Weatherup
was chosen as the spokesperson during the crisis because of his
knowledge.
5. The media was creating a panic among consumers with its
sensationalized display of a Diet Pepsi can with a syringe. PepsiCo’s
crisis team used same media to deliver their own message to
consumers. PepsiCo’s media messages were so effective , after Mr.
Weatherup’s first television appearances, news began to use words
such as “copycat” and “hoax” On Tuesday, June 15, PepsiCo asked
one of their vendors, to produce a video news which showed how
each can was prepared .The most powerful VNR was which showed
a woman inserting a syringe into a can of Diet Pepsi . PepsiCo
also made Mr. Weatherup available for interviews with news and he
assured all that PepsiCo’s products were safe,network shows as well
as CNN’s Larry King Live that evening .Within 11 days, the Diet
Pepsi crisis was over. The FDA had made several arrests for filing
false tampering reports .
PepsiCo wanted to thank their constituencies for supporting
them throughout the crisis . On the weekend of the Fourth of July,
PepsiCo printed coupons in newspaper ads that said, “Thanks
America.” In all, sales of Pepsi and Diet Pepsi were dropped about 2%
during the crisis but rebounded after the Fourth of July .
The crisis management team determined that the most
effective method for communicating with PepsiCo’s constituencies
was through the very media that was reporting the hoaxes. PepsiCo
took a situation that could have proved devastating to their corporate
image and product line and instead emerged from the crisis
6. “stronger and more united than ever,”
REVIEW :
This case was filed in June 1993 , Of a syringe which was
found in a Diet Pepsi can , PepsiCo did not take this matter serious ,
Although not on the same type of case which filed next day .
This was a alarm for the company , that to handle the
matter and to save the fame and name of them , which they had
achieved after a long crisis and many stages , and also save the 95
years old trademark and maintain the positive image often negative
media intention .
But they thought that regional manager will look after the
matter , But when third report filed Pepsi-Co and F.D.A. got
serious ,and media was displaying visuals , that could be risky for
the name and fame of The Pepsi-Co .
Pepsi-Co took bold step that was surely very good , they
created a crisis plan including experienced members more over they
7. decided to fight against the crisis with the same media .
The leader of the committee him self came in front of the
media to ensure the people about purity and surety of their product ,
and this wise decision was most effective that media was thinking of
both sides now . Crisis team also released the video of preparation
process of their product and a video , in which a lady was inserting a
syringe in the drink can .
Taking help of media was a wise decision because media
and broad casting were good supply agents to interact with the
people . and at last after very much struggle the case was solved with
in less than two weeks time period . The responsible were arrested
and fined .
We can say that they did not catch the problem earlier so
this turned bad ,, if they taken it seriously after at least second
report ,, issue would have been solved but being late given the
chance to media and we had seen that how the crisis was solved with
the media and broadcasting which were proved very much powerful
and helpful ,, these are important in every field of life but specially
in Public Relations .