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FTE 2015 - The Future of Retail, Marjorie Leonidas
- 1. THE FUTURE OF RETAIL MARJORIE LEONIDAS Photo of speaker Marjorie Leonidas Managing Director
- 2. The Future of Retail driving growth Marjorie Leonidas | Managing Director Taggstar
- 3. Headline Body Copy 1 Start converting more today. Body Copy 2 Increasing customer engagement levels Reducing churn rates at every step Reduce shopping basket abandonment Challenges of online retail today Driving conversation uplift
- 4. Localisation & Logistics Smart Promotions What actually makes people Want to buy?
- 5. I wonder where she bought that Is purple on trend?? She’s my size; I wonder if there’s any left
- 6. Gen Z?Millennial Gen X Gen Y Baby Boomer
- 7. Can I buy that on iTunes? I want what she has Will the girls at the club approve Where did Becki get that dress from on Instagram Dad would approve of that CHOICE OVERLOAD!!!
- 10. Solution?
- 11. Headline Body Copy 1 Start converting more today. Body Copy 2
- 12. Headline Body Copy 1 Start converting more today. Body Copy 2
- 13. Headline Body Copy 1 Start converting more today. Body Copy 2SaaS solution increases profitable revenue & better merchandising Real-time messages increase sales conversions Helps retailers focus on delivering their core service Subtle and proactive messaging gives customers the nudge to make immediate purchasing decisions
- 14. Headline Body Copy 1 Start converting more today. Body Copy 2 Taggstar Product Messages
- 15. Headline Body Copy 1 Start converting more today. Body Copy 2 Product Road Map Personalization Taggstar Personal Shopper Module • Display trending /top selling products in categories frequented by a visitor • ‘Since you were away’ personalized messages i. ‘This dress has sold 25 times since you added it to basket’ Layering in social media tweets!
- 16. Headline Body Copy 1 Start converting more today. Body Copy 2 CASE STUDY SLIDE Case study slide
- 17. Headline Body Copy 1 Start converting more today. Body Copy 2 cyber shopping center That’s exactly what I want That’s exactly what I want That’s exactly what I want That’s exactly what I want That’s exactly what I want
- 18. Convert your browsers into buyers
Editor's Notes
- Not only loving your brand but standing out online, personalisation Optimisation, whats new ? Shopping baskets are like calculators churn
- Something that hasn’t changed is “what actually makes people purchase” “What motivates people to purchase” and “why do they do it” What makes people / what did make people / and for the furture of retail, what will motivate the next generation of customers to purchase because when I look at my daughter she isn’t motivated by the same things I was
- Where we’ve come from: Women in the 50s had very limited resources to make decisions and where to find things and what’s trending All about ‘What the joneses had’
- Phil – would refer to dad Claire – would use friends Hayley, Alex & Lucas – advent of technology, internet and pervasive connectivity, access to wider range of choice, information and friend’s validation This should make it easier for people to make quick decisions – the latest research suggests otherwise – this connectivity means that we’re all experiencing “choice overload”. The result of this is that what would normally be a quick and simply purchase using dad’s advice or mum and a limited amount of cameras as an example, is becoming an intense emotional purchase that can take 2 hours or more. What I mean this is a new phenoma called “Chelfie” which is on the rise amongst mellenials
- To add to all this you would think the internet would make it faster to make purchasing decisions Research from independent study of over 2000 people shows: More and more people are using social media to get validation on purchases
- Research from independent study of over 2000 people shows: More and more people are using social media to get validation on purchases
- GET HERE IN 5 MINUTES! So let me answer this with a story… I was shopping online the other night for a toaster…
- 11:30 pm!!! the message that hit me was that clearly a lot of people have bought this and given it a good rating, so it’s good enough for me at 11:30pm
- Low and behold I bought the toaster – would have I bought it without the message, possible but would I of bought on Argos, maybe not, I might have gone elsewhere but with the messages, it gave me confidence to buy immediately, there and then. The messages pushed me down the funnel. At the risk of sounding like a sales pitch, I’m the manging director of Taggstar who provide these messages to Argos
- Transparency, real information, validation,
- Transparency, real information, validation,
- Future of Retail- Big Data/Data Science/effective personalisation– there will be a lot of data out there but Taggstar are now looking at trends and purchasing behaviour across companies, across continents and generations. We are currently doing that for individual companies but aggregating this data globally, Taggstar are already starting to feed into Market research companies and playing more of a consulting role. We aim to deliver on the vision for a truly personalised shopping experience great for consumers and online retailers.
- So let me answer this with a story… I was shopping online the other night…