The Future of Backing Creative Artists with Michael Jacobsen

1. THE FUTURE OF BACKING CREATIVE
ARTISTS
MICHAEL JACOBSEN
Photo of speaker
Your name
Founder- Global Entrepreneurs Agency
Author- The Business of Creativity
@1jacobsenm

2. THE FUTURE OF BACKING CREATIVE
ARTISTS
MICHAEL JACOBSEN

3. What is the creative sector and why is it historically important.
Advertising; Architecture; arts and crafts; fashion; film,tv,radio
and photography; music; publishing,software/games;e-
publishing.
GBP71Bn industry vs GBP180Bn for tech sector
Growing at close to 10% per annum with GBP
15Bn in exports; 4.5% EU GDP
Legacy:”Only the arts remain”
THE FUTURE OF BACKING CREATIVE
ARTISTS
MICHAEL JACOBSEN

4. CREATIVE ENTREPRENEURS
What makes them tick?
 Creators
 Passion
 Cultural Impact
 Financial impact
 Embodiment of
Innovation
=INVESTABLE

5. Whats the problem to solve?
Business and Creativity have
An uneasy marriage
Creativity and Commerce collide
:Money/cash and profit vs creative
integrity (CREATIVES)
Creativity isn't a serious business, its
too risky (INVESTORS)
THE FUTURE OF BACKING CREATIVE
ARTISTS
MICHAEL JACOBSEN

6. Do you need to be poor to
be a creative artist ?
The Arts are for fun i want
to invest in something real!
This is the past......
THE FUTURE OF BACKING CREATIVE
ARTISTS _______
MICHAEL JACOBSEN

7. THE FUTURE

8. What is the future?
Full integration of commerce and creativity
(mindset shift)
Full adaptation of technology to enable
creative sector businesses to thrive
Education of Arts students in Business
THE FUTURE OF BACKING CREATIVE
ARTISTS
MICHAEL JACOBSEN