Frontier Markets has created an innovative distribution channel to sell affordable, high-impact products to millions of low-income households in India. They focus on health, hygiene, and clean energy products that will greatly improve lives in rural villages. Frontier Markets plays a key role in bringing these products to market through their distribution network and expertise in demand generation. They have on-the-ground staff that create wholesale and retail points to widely distribute products, and ongoing consumer access allows them to collect valuable data. Frontier Markets has a competitive advantage through their leadership in brand building, rural supply chain management, deep understanding of target consumers, and role in assisting product development for low-income markets.

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Frontier Markets (FM) has created an innovative and effective distribution channel to market and sell high impact, affordable
products to millions of base of the pyramid (BOP) households in India. We have experienced the barriers to BOP market entry
have established an innovative approach to address these challenges. Our aim is to provide the “last mile connectivity.” We
focus on non-financial health and hygiene, clean energy alternatives that will make the greatest impact on the lives of rural
villagers.
Market Opportunity: Rural markets have unmet demands for products and services. Product companies today have
attempted to address this problem but have been unsuccessful due to lack of consumer assessment and product distribution.
FM plays a key role in bringing products to market, we are THE channel for products to BOP households.
FM focuses both on demand generation and distribution of products. FM provides the ground staff and the expertise to
create its own distribution channel (incl. wholesale and retail points) to provide large-scale market entry through marketing,
wholesale supplying, sales, and post sales services for product companies. Our ongoing presence gives us access to end-
consumers on a 24/7 basis, creating a strong relationship, value, and ability to collect data to consult in product
development.
Competitive Advantage:
 Leader in Brand Building: FM develops innovative and ethical marketing campaigns to generate both consumer
education and brand value creation for our clients in both rural and peri-urban geographies.
 Leader in Rural Supply Chain: FM contracts retailers and has wholesale points in target last-mile rural and peri-
urban areas to support the wide spread availability of products.
 Leader in Understanding Target Consumer: FM invests in significant ground presence and data to deliver
comprehensive understanding of consumer behavior.
 Leader in Future Product Development: Through its data collection and analysis, FM plays a strategic role in
assisting product development for BOP markets.
FM started operations our in Rajasthan earlier this year with our corpus and government partners in Jaipur District. We have
5 energy company manufacturers and are growing our product basket next month. Frontier markets with its Indian Retail
Partner Has launched its First sales outlet reaching 400,000 households.
Frontier Markets Consulting Private Limited
Corporate Office: City Vijay Point, Suite 304, Ahimsa Circle C-Scheme, Jaipur 302001
E: frontiermkts@gmail.com | W: www.frontiermkts.com