This document discusses strategies for optimizing a business's online presence through local directories, social media, blogs, and other online marketing opportunities. It recommends building up listings in directories like Yelp and Google with complete name, address, phone number, photos and descriptions. It also suggests creating different types of social media posts like promotional, educational and inspirational content. Finally, it provides an overview of traffic and engagement metrics for both a corporate website and local locations to measure what is working well online.

1. Front Porch Solutions CPR Cell Phone Repair
Corporate & CPR Cell Phone Repair Location

2. Front Porch Solutions + CPR Cell Phone Repair
Website Online Marketing Email Marketing Social Media
Corporate

3. Front Porch Solutions + CPR Cell Phone Repair
Locations Website Onsite
Optimization
Pay Per
Click Management

4. Online Optimization
Locations Traffic
A
B
C
D
E
F
H
G
What should locations be doing to optimize their business online?

5. Building Block A Local Directories & Citations

6. Building Block A Local Directories & Citations
Consistent NAP (Name Address Phone)
Photos
Description
Bio
Services

7. Building Block A Local Directories & Citations
Yelp Bing Yahoo Angies List Google Apple Maps
Location Show:
stltoday.com explorestlouis.com stlregionalchamber.com stlouis.com

8. Building Block A Local Directories & Citations

9. Building Block B Social Media

10. Building Block B Social Media
Promotional
Content
Educational
Content
Inspirational
Content
Inspirational
Content
Social Media Post Types

11. Building Block B Social Media
Likes Reach Engagement
VS =

12. Building Block C Local Content
Blog

13. Local Success
A + B + C = ?
How do I know my efforts are working?
Organic traffic
PPC

14. Local Success Signals
Traffic Sources Business Rankings Impressions Reach Engagement

15. Other Online Marketing Opportunities
Display Advertising Retargeting Yelp PPC Additional Facebook Twitter Video Bing / Yahoo
Advertising
D
E
F
H
G

16. Online Marketing Traffic Overview
Corporate
May 2014 vs May 2015
Visits 85,998 Visits 209,204
143% Increase
Average Organic Visitors Per Day
161% Increase4,0941,568

17. May 2014 vs May 2015
Visits 6,715 Visits 12,897
92% Increase
Average Organic Visitors Per Day
161% Increase243112
Online Marketing Traffic Overview
MO + IL Local Marketing

18. Pay Per Click Overview
Average Spend:
$375.62
Average Inquiry %:
22%
Average CPC:
$1.30
Ave ra g e CPC:
$1.30

19. Online Marketing Upcoming
Goals & Research
Location Websites
iPhone & iPad Organic Results
Mac & PC Repair
Social Retargeting & Advertising
Other Engagement Opportunities

20. QUESTIONS
?