Etiquette refers to social conventions and practices. Good etiquette benefits individuals in their careers by differentiating them from others and enabling confidence. Front office etiquette and the receptionist's appearance and conduct are important as they represent the organization. Good etiquette involves professional appearance, courtesy, promptness, and professionalism. The receptionist should dress professionally, keep the reception area tidy, greet all visitors with a smile, offer refreshments, and maintain proper decorum by avoiding long personal calls or reading the newspaper at the desk.