Guest checkout involves paying the hotel bill, closing out the guest account and folio, and greeting by hotel staff. The guest is assisted with payment options like money wires or travelers aid societies. Guest history information is also used for marketing purposes like matching customers to advertising in their zip codes, understanding demographics and psychographics, identifying group sales contacts, and determining needs from corporate clients and travel agents.

1. Guest Checkout

2. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved
CHECK OUT
It is the last activity o f the
g ue st with the ho te l.
Paying o f bill.
Se tting acco unt and fo lio .
Gre e ting by the ho te l.

3. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

4. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

5. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

6. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

7. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

8. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

9. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

10.  Assisting the guest with method of
payment
◦ Money wire
 Establish as an option prior to the need of this option
 Phone number and address of nearest money wire center
should be posted for front desk clerks’ reference
◦ Travelers Aid Society
 Establish as an option prior to the need of this option
 Phone number and address of nearest Travelers Aid
Society should be posted for front desk clerks’ reference

11. Uses of Guest History
 Zip code provides geographical indicators of people who
have tried your products and services
 Match with media used for advertising
 Demographics (age, sex, income, occupation,
marital status, etc.)
 Psychographic (life style)
 Group sale contacts
 Corporate client needs for meeting space
 Origin of reservation from certain travel agents