SlideShare a Scribd company logo
If you don’t build your dream, someone else will
hire you to build theirs.”
“
sideprojectaccelerator.com
Start working on your
personal brand as a designer
Sagi Shrieber
A Bit about me
Sagi Shrieber
@sagishrieber
Sagi Shrieber
@sagishrieber
David Tintner
@dmtintner
Sagi Shrieber
@sagishrieber
Community for designers, developers and creative entrepreneurs
Build your personal brand | @SagiShrieber | @HackingUI
2014
$6,000
Build your personal brand | @SagiShrieber | @HackingUI
2015
$64,000
Build your personal brand | @SagiShrieber | @HackingUI
“Bye bye dayjob!”
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
Why a personal brand?
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
success
Build your personal brand | @SagiShrieber | @HackingUI
Self expression as an individual
Build your personal brand | @SagiShrieber | @HackingUI
Share knowledge & help others
Build your personal brand | @SagiShrieber | @HackingUI
Examples
Build your personal brand | @SagiShrieber | @HackingUI
Tobias Van Schneider
vanschneider.com | @vanschneider
Build your personal brand | @SagiShrieber | @HackingUI
Julie Zhuo
medium.com/@joule | @joulee
Build your personal brand | @SagiShrieber | @HackingUI
designcode.io | @mengto
Meng To
Build your personal brand | @SagiShrieber | @HackingUI
Ran Segall
youtube.com/flux-with-ran-segall | @ransegall
Build your personal brand | @SagiShrieber | @HackingUI
Pat Flynn
@PatFlynn
Build your personal brand | @SagiShrieber | @HackingUI
Tim Ferris
@tferriss
Build your personal brand | @SagiShrieber | @HackingUI
Paul Jarvis
@pjrvs
Build your personal brand | @SagiShrieber | @HackingUI
But how can I do that?
Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHY
CONTENT
PART 1
PART 2
Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHY
PART 1/2
Build your personal brand | @SagiShrieber | @HackingUI
Personal brand = Side project
Build your personal brand | @SagiShrieber | @HackingUI
The Side Project state-of-mind
Build your personal brand | @SagiShrieber | @HackingUI
Audience-Driven
Product Development
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
Time = Money
Time = Audience
Build your personal brand | @SagiShrieber | @HackingUI
Play the long game!
Build your personal brand | @SagiShrieber | @HackingUI
CONTENT
Get yourPART 1/2
on
Build your personal brand | @SagiShrieber | @HackingUI
Put yourself out there
Build your personal brand as a Designer | SideProjectAccelerator.com
Get in front of people’s faces
consistentl
Build your personal brand | @SagiShrieber | @HackingUI
Obscurity
ENEMY
is your
Grant Cardone, The 10x Rule
Build your personal brand | @SagiShrieber | @HackingUI
Write about what you're
about
Passionate
Build your personal brand | @SagiShrieber | @HackingUI
BE YOURSELF.
BE AUTHENTIC.
Build your personal brand | @SagiShrieber | @HackingUI
Consistency is key
Build your personal brand | @SagiShrieber | @HackingUI
How do I start putting out
content?
Build your personal brand | @SagiShrieber | @HackingUI
Decide on a format
Build your personal brand | @SagiShrieber | @HackingUI
Find the time & set a routine
Build your personal brand | @SagiShrieber | @HackingUI
It’s all about
SETTING EXPECTATIONS
Build your personal brand | @SagiShrieber | @HackingUI
Always w!k on
Build your personal brand | @SagiShrieber | @HackingUI
Start writing
Build your personal brand | @SagiShrieber | @HackingUI
The Writing workflow that
we found most effective
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing workflow
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article01
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
01
02
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
01
02
03
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
01
02
03
04
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
01
02
03
04
05
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
01
02
03
04
05
06
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
Then promote your post
01
02
03
04
05
06
07
hackingui.com/write
Build your personal brand | @SagiShrieber | @HackingUI
1000
You need only
true fans
The Side Project Accelerator by David Tintner & Sagi Shrieber
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Elevate your search quality by giving VALUE with your content!
Don’t bother with SEO!
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
How I feel when I meet a popup?
http://giphy.com/gifs/cgmkTgBlt2y0o
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
EmotionCreate
The Side Project Accelerator by David Tintner & Sagi Shrieber
Will my
article
go viral?
• Is the subject of the post Remarkable?
• Is it talking to a specific niche or community of people that will share
between themselves?
• It’s SUPER useful and adds value to the reader?
• Is it funny? Does it involve humor in it?
• Will it make people who share it with their friends sound cool and
intelligent?
• Is it relevant to my audience?
• Can it be presented as a question that people will have an opinion on?
Use this tool → http://bit.ly/1Jd0nPf
Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line Principle
The
Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line Principle
The
Scribbled 2Pac - Hip Hop poster on Etsy
Sagi Shrieber & David Tintner | SideProjectAccelerator.com
https://www.youtube.com/watch?v=ikAb-NYkseI
Commencement speech by Neil Gaiman
Make good art
Sagi Shrieber & David Tintner | SideProjectAccelerator.com
be consistent
get in front
of peoples’ faces
and
Make good art
Sagi Shrieber & David Tintner | SideProjectAccelerator.com
So what’s next?
Sagi Shrieber & David Tintner | SideProjectAccelerator.com
Building your audience & collecting emails
Exploring podcasting & other forms of content
Setting processes in place & then automating them
Monetizing your side project
And more…..
So what’s next?
SPA 02
NOVEMBER
sideprojectaccelerator.com
Lessons + Live Expert Sessions + Community
sideprojectaccelerator.com
Have a sustained newsletter with audience
sideprojectaccelerator.com
facebook.com/groups/sideprojects
Join the community!
Thank You
Sagi Shrieber
I want to stay in touch!
sagishrieber on , , and now also
I want you to succeed!
Join: SideProjectAccelerator.com

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Sagi (Pixel Perfect) - presentation from 6b convention, 2016

  • 1. If you don’t build your dream, someone else will hire you to build theirs.” “ sideprojectaccelerator.com
  • 2. Start working on your personal brand as a designer Sagi Shrieber
  • 3. A Bit about me Sagi Shrieber @sagishrieber
  • 5. David Tintner @dmtintner Sagi Shrieber @sagishrieber Community for designers, developers and creative entrepreneurs
  • 6. Build your personal brand | @SagiShrieber | @HackingUI 2014 $6,000
  • 7. Build your personal brand | @SagiShrieber | @HackingUI 2015 $64,000
  • 8. Build your personal brand | @SagiShrieber | @HackingUI “Bye bye dayjob!”
  • 9. Build your personal brand | @SagiShrieber | @HackingUI
  • 10. Build your personal brand | @SagiShrieber | @HackingUI Why a personal brand?
  • 11. Build your personal brand | @SagiShrieber | @HackingUI
  • 12. Build your personal brand | @SagiShrieber | @HackingUI success
  • 13. Build your personal brand | @SagiShrieber | @HackingUI Self expression as an individual
  • 14. Build your personal brand | @SagiShrieber | @HackingUI Share knowledge & help others
  • 15. Build your personal brand | @SagiShrieber | @HackingUI Examples
  • 16. Build your personal brand | @SagiShrieber | @HackingUI Tobias Van Schneider vanschneider.com | @vanschneider
  • 17. Build your personal brand | @SagiShrieber | @HackingUI Julie Zhuo medium.com/@joule | @joulee
  • 18. Build your personal brand | @SagiShrieber | @HackingUI designcode.io | @mengto Meng To
  • 19. Build your personal brand | @SagiShrieber | @HackingUI Ran Segall youtube.com/flux-with-ran-segall | @ransegall
  • 20. Build your personal brand | @SagiShrieber | @HackingUI Pat Flynn @PatFlynn
  • 21. Build your personal brand | @SagiShrieber | @HackingUI Tim Ferris @tferriss
  • 22. Build your personal brand | @SagiShrieber | @HackingUI Paul Jarvis @pjrvs
  • 23. Build your personal brand | @SagiShrieber | @HackingUI But how can I do that?
  • 24. Build your personal brand | @SagiShrieber | @HackingUI PHILOSOPHY CONTENT PART 1 PART 2
  • 25. Build your personal brand | @SagiShrieber | @HackingUI PHILOSOPHY PART 1/2
  • 26. Build your personal brand | @SagiShrieber | @HackingUI Personal brand = Side project
  • 27. Build your personal brand | @SagiShrieber | @HackingUI The Side Project state-of-mind
  • 28. Build your personal brand | @SagiShrieber | @HackingUI Audience-Driven Product Development
  • 29. Build your personal brand | @SagiShrieber | @HackingUI
  • 30. Build your personal brand | @SagiShrieber | @HackingUI Time = Money Time = Audience
  • 31. Build your personal brand | @SagiShrieber | @HackingUI Play the long game!
  • 32. Build your personal brand | @SagiShrieber | @HackingUI CONTENT Get yourPART 1/2 on
  • 33. Build your personal brand | @SagiShrieber | @HackingUI Put yourself out there
  • 34. Build your personal brand as a Designer | SideProjectAccelerator.com Get in front of people’s faces consistentl
  • 35. Build your personal brand | @SagiShrieber | @HackingUI Obscurity ENEMY is your Grant Cardone, The 10x Rule
  • 36. Build your personal brand | @SagiShrieber | @HackingUI Write about what you're about Passionate
  • 37. Build your personal brand | @SagiShrieber | @HackingUI BE YOURSELF. BE AUTHENTIC.
  • 38. Build your personal brand | @SagiShrieber | @HackingUI Consistency is key
  • 39. Build your personal brand | @SagiShrieber | @HackingUI How do I start putting out content?
  • 40. Build your personal brand | @SagiShrieber | @HackingUI Decide on a format
  • 41. Build your personal brand | @SagiShrieber | @HackingUI Find the time & set a routine
  • 42. Build your personal brand | @SagiShrieber | @HackingUI It’s all about SETTING EXPECTATIONS
  • 43. Build your personal brand | @SagiShrieber | @HackingUI Always w!k on
  • 44. Build your personal brand | @SagiShrieber | @HackingUI Start writing
  • 45. Build your personal brand | @SagiShrieber | @HackingUI The Writing workflow that we found most effective
  • 46. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow
  • 47. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article01
  • 48. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs 01 02
  • 49. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph 01 02 03
  • 50. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image 01 02 03 04
  • 51. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing 01 02 03 04 05
  • 52. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing Publish the post (yay!) 01 02 03 04 05 06
  • 53. Build your personal brand | @SagiShrieber | @HackingUI The 7 stage writing workflow Write bullets to map out your article Turn those bullets into paragraphs Write an intro and outro paragraph Images + featured image + social media image Run some final editing Publish the post (yay!) Then promote your post 01 02 03 04 05 06 07
  • 55. Build your personal brand | @SagiShrieber | @HackingUI 1000 You need only true fans The Side Project Accelerator by David Tintner & Sagi Shrieber
  • 56. The Side Project Accelerator by David Tintner & Sagi Shrieber PART 2/2: WRITING Elevate your search quality by giving VALUE with your content! Don’t bother with SEO!
  • 57. Build your personal brand | @SagiShrieber | @HackingUI
  • 58. Build your personal brand | @SagiShrieber | @HackingUI
  • 59. Build your personal brand | @SagiShrieber | @HackingUI How I feel when I meet a popup? http://giphy.com/gifs/cgmkTgBlt2y0o
  • 60. Build your personal brand | @SagiShrieber | @HackingUI
  • 61. Build your personal brand | @SagiShrieber | @HackingUI EmotionCreate
  • 62. The Side Project Accelerator by David Tintner & Sagi Shrieber Will my article go viral? • Is the subject of the post Remarkable? • Is it talking to a specific niche or community of people that will share between themselves? • It’s SUPER useful and adds value to the reader? • Is it funny? Does it involve humor in it? • Will it make people who share it with their friends sound cool and intelligent? • Is it relevant to my audience? • Can it be presented as a question that people will have an opinion on? Use this tool → http://bit.ly/1Jd0nPf
  • 63. Build your personal brand | @SagiShrieber | @HackingUI Dotted Line Principle The
  • 64. Build your personal brand | @SagiShrieber | @HackingUI Dotted Line Principle The Scribbled 2Pac - Hip Hop poster on Etsy
  • 65. Sagi Shrieber & David Tintner | SideProjectAccelerator.com https://www.youtube.com/watch?v=ikAb-NYkseI Commencement speech by Neil Gaiman Make good art
  • 66. Sagi Shrieber & David Tintner | SideProjectAccelerator.com be consistent get in front of peoples’ faces and Make good art
  • 67. Sagi Shrieber & David Tintner | SideProjectAccelerator.com So what’s next?
  • 68. Sagi Shrieber & David Tintner | SideProjectAccelerator.com Building your audience & collecting emails Exploring podcasting & other forms of content Setting processes in place & then automating them Monetizing your side project And more….. So what’s next?
  • 70. Lessons + Live Expert Sessions + Community sideprojectaccelerator.com
  • 71. Have a sustained newsletter with audience sideprojectaccelerator.com
  • 73. Thank You Sagi Shrieber I want to stay in touch! sagishrieber on , , and now also I want you to succeed! Join: SideProjectAccelerator.com