This document summarizes a presentation about making the business case for energy efficiency investments. It discusses how focusing only on cost savings is not the most effective approach, and that energy efficiency can provide multiple strategic benefits including increased production capacity, productivity, quality and employee engagement. It also notes that only considering direct energy savings misses broader aggregate benefits accrued over time. The presentation advocates showing CEOs how energy efficiency creates shareholder value rather than just cuts costs, and how it can strengthen brand and reputation through contributing to sustainability and CSR goals. It also explores external incentives provided by utilities and government programs.