Keynote I delivered at the Bournemouth University's Faculty of Management and the Business School Postgraduate Conference 2019

1. Journey from PhD to Academia:
My Experience
Dr Elvira Bolat
Principal Academic in Marketing, Director of Accreditation
Faculty of Management and the Business School
ebolat@bournemouth.ac.uk
@Elvira_MLady

3. Credit: Fernando Laposso

5. “….complete disregarding the past,
and forget about everything that
you have as a unique asset and
never reimagine how to repackage
this unique asset for future use,
that’s a big pity.”
(Yu, 2018)

6. ‘Φιλοσοφία’

8. Credit: Visit BritainCredit: WHITBREAD
Establish your ACADEMIC brand

9. 1. Reflect and forecast:
Leap forward
PHD: MOBILE TECH
ADOPTION
RESEARCH,
PROFESSIONAL
PRACTICE &
RESEARCH:
DIGITAL
MARKETING
IMPACT:
TECHNOLOGY
& WELLBEING

10. 2. Collaborate & Be an Active
Member of your current Institution
Credit: Whales Worldwide

11. 3. Trust
affects
what
people
think
about
YOUR
brand.
Integrity
Competence
Transparency
Benevolence
Identification
Read further: Bolat, E., Robson, J., Sit, K., Birch-Chapman, S., Ashraf, S., Memery, J. and Jackson, C., 2019. Service brand
rehab: Diagnosing trust repair mechanisms. Qualitative Market Research. (In Press)

12. 4. Think
about the
balance
between
multitasking
and focus

13. 5. Fuse
your
academic
profile
Credit: Molecular Fusion

14. 6. Grow professional social media
presence
SML
SMF
Read further: Gilani. P., Bolat, E. and Wilkin, C., 2018. Leadership Chaos: When Power is in the Hands of Followers. In: 6th
International Studying Leadership Conference 16-18 December 2018 Lancaster University Management School, Lancaster, UK.

15. 7. Have
a
Purpose

16. Stay in touch: ebolat@bournemouth.ac.uk; @Elvira_MLady