From penny press to online content publishing expo presentation
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The document discusses the evolution of media from expensive newspapers to cheaper penny presses and now online/mobile content. It notes the decline in newspaper circulation as more people get their news online. New technologies like smartphones, tablets, and near field communication (NFC) are changing how content is created and consumed, with video and mobile data usage growing dramatically.
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When the media history of the 20th Century will be written, the Internet will be seen asitsmajor contribution. Television, telephone, and computers will be viewed as its early precursors, merging and converging into the new medium just as radio and film did into TV. The Internet’s impact on culture, business, and politics will be vast, for sure. Where will it take us? To answer that question is difficult, because the Internet is not simply a set of interconnecting links and protocols connecting packet switchednetworks, but it is also a construct of imagination, an inkblot test into which everybody projects their desires, fears and fantasies.
Some see enlightenment and education. Others see pornography and gambling. Some see sharing and collaboration; others see e-commerce and profits. Controversies abound on most aspects of the Internet. Yet when it comes to its impact on democracy process, the answer seems unanimous.[1] The Internet is good for democracy. It creates digital citizens (Wired 1997) active in the vibrant teledemocracy (Etzioni, 1997) of the Electronic Republic (Grossman 1995) in the
[footnoteRef:1]Digital Nation (Katz 1992). Is there no other side to this question? Is the answer so positively positive? [1: [1]Exceptions are Bimber (1998) and Blau (1998)]
The reasons why the Internet is supposed to strengthen democracy include the following:
1.The Internet lowers the entry barriers to political participation.
2.It strengthens political dialogue.
3.It creates community.
4.It cannot be controlled by government.
5.It increases voting participation.
6.Itpermits closer communication with officials.
7.It spreads democracy world-wide.
Each of the propositions in this utopian populist, view, which might be called is questionable. But they are firmly held by the Internet founder generation, by the industry that now operates the medium, by academics from Negroponte (1995) to Dahl (1989), by gushy news media, and by a cross-party set of politicians who wish to claim the future, from Gore to Gingrich, from Bangemann to Blair.
I will argue, in contrast, that the Internet, far from helping democracy, is a threat to it. And I am taking this view as an enthusiast, not a critic. But precisely because the Internet is powerful and revolutionary, it also affects, and even destroys, all.
The case for cultural relevance
The Times implemented a paywall in July 2010 which led to a significant drop in visitors. In the first two weeks 150,000 people said they would pay but only 10-15% became subscribers. Visitor numbers fell by one third and have continued to drop. Cultural relevance, not a paywall, is key to attracting an audience and generating profits in the digital age. Allowing free access and finding new monetization methods can help publications maintain relevance.
Pub West So Many Devices, So Little Time
The document discusses the rapidly growing landscape of digital publishing and devices for reading digital content. It notes that authorship and publishing are growing nearly tenfold each year, much faster than in previous centuries. Various statistics are presented on the growth of e-books and digital content sales. Challenges around file formats, digital rights management, and multiple players in the value chain are discussed. Trends in device ownership demographics and projections for future growth in devices and shifting to mainstream audiences are also summarized.
Week12
The dot-com bubble occurred from 1995-2000 when stock markets saw rapid growth in equity value from companies related to the internet and new technology. Many new internet-based companies, called dot-coms, were founded and saw their stock prices increase simply by adding "e-" or ".com" regardless of fundamentals. A combination of increased stock prices, confidence in future profits, speculation, and available venture capital created an environment where investors overlooked traditional metrics. The period started before widespread internet use and recognition of its importance, but increased after politicians discussed the "information superhighway" and major magazines began covering new communications technologies in the early 1990s.
The Future of the Internet 2.0
The document provides a history of communications technologies like speech, writing, publishing, and the internet. It discusses the creation of ARPANET in the 1960s, which laid the foundations for the internet. The introduction of the World Wide Web in the 1990s allowed anyone to create a website and catalyzed explosive growth of the internet. However, powerful industries now seek to undermine net neutrality principles to gain control over internet access and favor their own services, threatening the open nature of the internet. Grassroots activism has helped educate the public and resist efforts to gut net neutrality protections.
Media and online trends
This document summarizes several media trends from November 2009. It notes that while print is declining, it is not dead yet and some still prefer reading print. TV remains the dominant medium despite the rise of online media. The mobile internet is becoming more important as phones gain internet and video capabilities. Online news and advertising is becoming more global, with non-domestic audiences growing. And brands began spending more on internet advertising than TV advertising in the UK in 2009, marking a major shift.
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From penny press to online content publishing expo presentation
- 1. From Penny Press to online content why the value goes down as channels go up... and what you do about that
- 5. most newspapers in the early nineteenth century cost 6 cents and were distributed through subscriptions on July 24, 1830, the first penny press newspaper came to the market - Lynde M. Walter's Boston Transcript
- 6. Visual representation of the internet
- 9. UK newspapers suffered the most dramatic circulation declines of any country outside America UK circulation fell 25% between 2007-09 second only to the US - 30% Source: OECD 2010
- 10. NA newspapers closed 2007-10 Source: Paper Cuts
- 11. Amazon’s recently introduced digital “delivery fee,” charging publishers 15 cents per megabyte to transfer a book’s file to the Kindle Source: Publishers Weekly 2011 “the big print publishers need to understand the reality of the 21st century: either you roll with new technology or you get rolled over by it. That's the lesson of the history of technology in commerce” Dan Agin, Huffington Post 2011
- 15. “If the unauthorized access is too high, they've got something people will be willingly inconvenienced to read but the price is too steep; if the unauthorized access is too low, they're probably giving it away too cheaply. Somewhere along the spectrum, they'll calculate the Goldilocks Price, and it will be just right.” Source: http://vannevar.blogspot.com/2011/0 2/rupert-murdoch-paywall-goldilock- price.html
- 16. WHERE NEXT
- 17. 48% of offline purchases are inspired by online content which equates to about $1.15 trillion in sales Source: http://www.zmags.com/blog/ qr-codes
- 19. PEOPLE POWER
- 24. nearly one-third of all online ad dollars are expected to go to video in 2011 analysts expect by 2014 that the online video market will be $5.71 billion at the high end of the estimate spectrum and at the very least, $3.01 billion Sources: eMarketer, (Forrester Research).
- 25. branded YouTube channel top and tail links / ads incorporate hyperlinks throughout a video – see klickable.tv • incorporating hyper-local news and location-based services
- 26. MOBILE DATA CONSUMED – ‘09 1.1 exabytes ‘10 2.8 exabytes
- 27. + our mobile numbers are unique identifiers
- 28. tablets and androids are making the virtual tangible
- 29. context AND content – that’s the difference
- 30. elegance use of white space useful information – not only what, when – but how to get back in touch user-focused timely
- 32. Near Field Communication (NFC) – turns you mobile into a wallet 50% of smart phones expected to ship with NFC chip by end of 2011 more than just paying for coffee and train tickets
- 33. Google One Pass - a payment system that enables publishers to set the terms for access to their digital content
- 35. Apple launched its new subscription service in February
- 37. www.webwordsworking.co.uk www.cdacontentlab.com 01273 553393