My presentation from BriForum Chicago where I talk about how to go mobile after you have decided that is what your organization wants to do.

1. OK, We’re Mobile. Now what?

2. Who am I?
@bmkatz
Day job - Director at Sanofi, Head of End-User
Experience and Innovation
Just a nutter with a blog – http://ascrewsloose.com
Host: @themobilecast podcast

3. 3
!
If all you have is a
mobile strategy
you’ve already
failed!

4. 4
Oprah Moment

5. 5

6. 6

7. 7

8. 8

9. 9

10. Who Crafts the Policy?
• Legal
• Security
• IT
• Business
•Users

11. BYOD vs COPE

12. 12
M.D.M.

13. 13

14. EMM
• MDM
• MAM
• MIM
• MCM
• NAC
• TEM
• MEM
• WTF

15. 15
Data
Apps
Device
Network
IAM

16. 16
VS.

17. 17
Scenarios

18. 18

19. Small Company
• 50 ~250 employees
• No dedicated IT
• Don’t build apps (yet)
…….

20. 20

21. Medium Company
• 250 ~ 5000 employees
• Some dedicated IT
• Building some apps (yet)
• Data is important
• Regulatory Issues?
…….

22. • Is there a need for on-premises?
• Does your staff have the bandwidth?
• Can you handle the heterogeneity of the devices?
• How many apps are you building

23. 23
VS.

24. Large Enterprises
• 5000 +
• Dedicated IT
• Multiple business units
• Compliance and regulatory issues
• International
…….

25. • Is there a need for on-premises?
• Does your staff have the bandwidth?
• Can you handle the heterogeneity of the devices?
• How many apps are you building
• International laws (Data and device ownership)
• E-discovery

26. 26
VS.

27. 27
!
How do I choose an
EMM vendor?

28. EMM Vendors
• Figure out where you are and where you want to be in 3 - 5
years
• Know whether you want to be SaaS or On-Premises (Vendors
may offer both)
• Look at MAM and MCM capabilities
• Look how quickly they update
• Do they offer the whole package
…….

29. Best Practices
• When setting up Data wipe policies, lock phone
first, then wipe (reporting skyrockets)
• Invest in IAM and mobile SSO
• Use your tools to figure out what your users are
using…
• Involve your users
…….

30. 30
!
Are we mobile yet?

31. 31
!
If all you’ve done is handed
out devices and figured out
how to manage them you
still aren’t mobile

32. 32
Enablement

33. 33
Enablement

34. 34
#FUN Principle
!
Focus on the User
Needs!

35. 35

36. Apps
• #FUN principle - Focus on
the user needs and their
outcomes
• What are they trying to do
and where
• What are the objectives
• Limit Scope
• Do they need all the
functionality?

37. 37
Katz's Axiom
!
If you build a
Crapplication, they
will run!