Luther Social Media Summit - Session 1: Social Media for the Rest of Us

468 views

Published on

The first session for the Luther Social Media Summit.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
468
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • We're committed to maintaining Team Coco and building the fan base. Look for us to be extremely active and have a robust presence on all the main social media networks ... What we're aiming for is an unprecedented degree of cross-platform integration.\n\n
  • \n
  • I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. And in the middle of the movie, apropos nothing, she jumps up off the couch and runs around behind the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. But that wasn't what she was doing. She started rooting around in the cables. And her dad said, "What are you doing?" And she stuck her head out from behind the screen and said, "Looking for the mouse."\n\nHere's something four-year-olds know: A screen that ships without a mouse ships broken. Here's something four-year-olds know: Media that's targeted at you but doesn't include you may not be worth sitting still for. Those are things that make me believe that this is a one-way change. Because four year olds, the people who are soaking most deeply in the current environment, who won't have to go through the trauma that I have to go through of trying to unlearn a childhood spent watching Gilligan's Island, they just assume that media includes consuming, producing and sharing.\n\nIt's also become my motto, when people ask me what we're doing--and when I say "we" I mean the larger society trying to figure out how to deploy this cognitive surplus, but I also mean we, especially, the people in this room, the people who are working hammer and tongs at figuring out the next good idea. From now on, that's what I'm going to tell them: We're looking for the mouse. We're going to look at every place that a reader or a listener or a viewer or a user has been locked out, has been served up passive or a fixed or a canned experience, and ask ourselves, "If we carve out a little bit of the cognitive surplus and deploy it here, could we make a good thing happen?" And I'm betting the answer is yes.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Luther Social Media Summit - Session 1: Social Media for the Rest of Us

    1. 1. SOCIAL MEDIA FOR THE REST OF USLuther Social Media Summit
    2. 2. KERRY She’s laughing.Not biting my neck. #SMShep
    3. 3. FINN This maniac issupposed to be napping. #SMShep
    4. 4. #LUTHSMS
    5. 5. #LUTHSMS
    6. 6. #EXPOSM#SMShep
    7. 7. #EXPOSM#SMShep
    8. 8. #EXPOSM#SMShep
    9. 9. #EXPOSM#SMShep
    10. 10. #EXPOSM#SMShep
    11. 11. It is irrelevant whether you like thetransparent demands of social media or don’t like them; the fact is that society has drastically changed as aresult of social media–this isn’t just anice perk ... it is something the public now demands. Eric Qualman, Author #LUTHSMS
    12. 12. Interactivity #LUTHSMS
    13. 13. #LUTHSMS
    14. 14. Team Coco as a brand ... sprung organically from a grassroots movement within social media. Thats in our DNA. John Wooden, GM of Team Coco #LUTHSMS
    15. 15. #LUTHSMS
    16. 16. “I’m lookingfor a mouse!” #LUTHSMS
    17. 17. Custom #LUTHSMS
    18. 18. #LUTHSMS
    19. 19. #LUTHSMS
    20. 20. #LUTHSMS
    21. 21. Community #LUTHSMS
    22. 22. #LUTHSMS
    23. 23. So what? #LUTHSMS
    24. 24. #LUTHSMS
    25. 25. Social media is a lot more than blogging, podcasting, and socialnetworks. It’s effective at reaching the people beyond the keyboards and microphones and connecting them to important things. Chris Brogan, Author #LUTHSMS
    26. 26. What are those“important things”? #LUTHSMS
    27. 27. YOU.cally,Or, more speci Christ in you. #LUTHSMS
    28. 28. The Gospel is transmitted along relational lines. Alan Hirsch #LUTHSMS
    29. 29. New wine must bepoured into new wineskins. Jesus
    30. 30. ONLINE PRESENCE MATRIXWeb
    31. 31. ONLINE PRESENCE MATRIXWeb Blog
    32. 32. ONLINE PRESENCE MATRIXWeb Blog Social Media
    33. 33. ONLINE PRESENCE MATRIXWeb Blog Social MediaStatic Dynamic Dynamic
    34. 34. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven
    35. 35. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions
    36. 36. ONLINE PRESENCE MATRIX Web Blog Social Media Static Dynamic DynamicInformation- Relationship- Content-driven driven driven Business Story Questions Brain Face Voice © 2011 Justin Wise
    37. 37. For mega-churches? #LUTHSMS
    38. 38. For mini-churches? #LUTHSMS
    39. 39. For pastors?
    40. 40. For the culture? (The iChurch, speci cally). #LUTHSMS
    41. 41. What do you think? #LUTHSMS
    42. 42. CONTACT Class Facebook Grouphttp://monk.so/luthsms

    ×