Dsdt meetup-September12

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This document presents design principles for software as a service (SaaS) created by the UX team at JDA Labs. It identifies seven principles: make it clear, keep it smart, bring trust, tell a story, pioneer design ideas, stay current and stay elegant. Each principle is explained with examples of its importance and how it can guide decisions when building SaaS applications. The principles are intended to serve as building blocks for developing intuitive, helpful and trustworthy SaaS products.

Technology

© 2017 JDA Labs, UX Team
Design Principles
As Building Blocks for SaaS
September 2017 Simon Germain
Karine Grande
Ben Rochon

© 2017 JDA Labs, UX Teamhttp://www.designprinciplesftw.com/

© 2017 JDA Labs, UX Team
Why is it not clear ?
Before

© 2017 JDA Labs, UX Team
Why is it clear ?
Now

© 2017 JDA Labs, UX Team
Why keep it smart?

© 2017 JDA Labs, UX Team
Why keep it smart?
Help
Decision
Making

© 2017 JDA Labs, UX Team
Why is it important ?
● Your users are your customers!
● Performance of your product will affect their revenue

© 2017 JDA Labs, UX Team
Trust is fragile
● Building trust in a new product needs
○ Time
○ Many working examples
■ Users won't mind a ballpark estimate
■ A single major problem can hurt trust hard

© 2017 JDA Labs, UX Team
Examples
20
Retail.Me

© 2017 JDA Labs, UX Team
Users want to understand
● If something is off, it may well be the case...
○ But you need to provide a reason!

© 2017 JDA Labs, UX Team
Choose the right level
● They don’t need every little details.
● A few options > Too many

© 2017 JDA Labs, UX Team
User trust
● It is the difference between using your
product… and forsaking it.

© 2017 JDA Labs, UX Team
Why tell a story?

© 2017 JDA Labs, UX Team
Store
Optimizer
Warehouse
Management
Assortment
Planning
Why tell a story?

© 2017 JDA Labs, UX Team
WAUKESHA
MONTREAL
HYDERABAD
UX Team at JDA

Increase Feedback
Optimize Execution
Increase Compliance

Field Research
https://www.youtube.com/watch?v=u6CINOhlzZ4

1. Make sure they share the right
information

2. Make sure they connect when they
need to connect

3. Give them the tools so they can
improve over time

© 2017 JDA Labs, UX Team
Pioneer Design Ideas

© 2017 JDA Labs, UX Team
Why pioneer design ideas ?
Isn’t it being smart?

© 2017 JDA Labs, UX Team
Why pioneer design ideas ?
Change management

© 2017 JDA Labs, UX Team
Bring our customers closer to their customers
Our customers experience Their customers experience

© 2017 JDA Labs, UX Team
Why pioneer design ideas ?
#NoUI
#NoScreen

© 2017 JDA Labs, UX Team
Stay Current, Stay Elegant

© 2017 JDA Labs, UX Team
UX Design - 7 Values, Sep 2017
as
principles
SaaS
for

© 2017 JDA Labs, UX Team
Design Principles
As Building Blocks for SaaS
Sep 2017

Validated Learning; handling big backlogs of ideas Focusing on which things to get done more than how to get things done Lean-Startup: style business analysis and product development Increasing Business Impact: focusing on Value Delivery Managing organisational change; balancing technology, process and culture Delivering fast: It requires new tools, new methods Being part of the Business through having a “Product Mindset"

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