Digitization is only a small part of connecting collections to public value. There has been too much emphasis on completing digitization over creating value. With limited funds, most money has gone to digitization rather than other important activities like marketing, content development, and user experience design. This has prioritized production over quality experience. Going forward, institutions need to focus more on creating narrative content, understanding user needs, and allowing content to flow through multiple channels. The goal should be creating value rather than just digitizing everything.

1. From Digitisation to Content Creation: new models for public value Nick Poole Chief Executive Collections Trust

4. Digitisation plays an essential but minor part in connecting stuff with public value

5. There have been some gaps in emphasis in our approach to Digitisation so far

8. The reason we’re in this position is that funds have been limited and we have emphasised completeness over value Faced with the choice between spending our budget on Digitisation & the other activities in the chain (marketing, narrative, user-testing, interface design) we have spent the money on Digitisation. The problem with this approach is that it has emphasised production over the integrity, quality, and fluidity of the user experience.

9. Which means we end up doing things like this...