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FROM DESIGNER
TO DESIGN MANAGER
TELKOM UNIVERSITY
HELLO!
BELLA DWI JAYANTI, S.Ds., M.M
S1 DKV IM TELKOM
S2 MAGISTER MANAGEMENT TELKOM
1. INTERNSHIP KOMPAS GRAMEDIA
2. KARYAWAN BUMN TELKOM
- DESIGNER UI UX
- CDO STARTUP AMOEBA KIWARI
- CDO & CMO STARTUP AMOEBA BOSQU
3. UI UX CERTIFIED NIELSEN NORMAN GROUP
?
?
broadcast
editing
layouting
game design
ui ux
marketing design
photography videography
social media design
advertising
Fee Fresh Graduate?
Fee new designer?
OPERASIONAL
BE A CREATIVE-PRENEUR!
CREATIVE-PRENEUR
DESIGN BUSINESS
DESIGN
GOOD BUSINESS
= GOOD MANAGEMENT
1. creative
2. estetis
3. fungsional
4. value
1. business
2. benefit
3. growth
4. planning
5. evaluation
6. time management
MANAGEMENT
1. Business plan
2. Business model
canvas
3. Boston Matrix
4. Lean Canvas
5. Business Value
Chain
REAL EXAMPLE
PLANNING
TIME LINE
BUDGET
BUSINESS MODEL CANVAS
What we do in TELKOM
CUSTOMER
VALIDATION
PRODUCT
VALIDATION
BUSINESS MODEL
VALIDATION
MARKET
VALIDATION
KNOW
YOUR
CUSTOMER
FIRST
interview,
persona,
customer
journey, etc
CUSTOMER
JOURNEY
PRODUCT VALIDATION
DESIGN YOUR PRODUCT,
THEN VALIDATE IT
Usability Test,
Testing,
Testing.
BUSINESS MODEL
VALIDATION
VALIDATE
YOUR BMC
MARKET
VALIDATION
BRAND AWARENESS
PROMOTION
SOCIAL MEDIA

BELOW & ABOVE THE LINE
EVALUATION
ANALYTIC
Google 

Analytic
SIMPLE WAY.
DESIGN THINKING.
DESIGN SPRINT.
DESIGN SPRINT.
Framework for teams of any
size to solve and test design
problems in 2-5 days.
SUPPLIES
CONDITIONS:
1. ideal team 5-8
2. cross functional jobs
3. sprint master
4. time is important!
STEPS
set challenge.
1. relevant
2. inspiring
3. focus
“Desain aplikasi mahasiswa Telkom
yang interaktif untuk umur 18-21
tahun, akhir tahun 2018”
1. UNDERSTANDING
USER INTERVIEW EXPERT INTERVIEW COMPETITOR REVIEW
SUMMARIZE
CUSTOMER
JOURNEY
WHAT IF
2. DIVERGE
SKETCH
CRAZY EIGHT
ZEN
VOTING
3. PROTOTYPE
THANK YOU!

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