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From Bricks to Clicks:
NICSA Enters the Digital Era

   Theresa Hamacher, CFA
         President
NICSA’s Mission
NICSA is the leading provider of
  independent education and
      networking forums to
   professionals in the global
    investment management
          community.
NICSA’s Meetings in 2008
      2 resort location national meetings


      1 golf-related local meeting


      5 regional meetings


      3 international partnership meetings
NICSA’s Programming in 2008
                    Physical               Virtual
Real Time




                   Meetings               Committees




                                Media
               Best Practice   Coverage
Archived




                  Guide
NICSA’s Marketing in 2008
       Push e-mail


       Print mailings


       Print newsletter
Then the World Changed
New Strategy

Desktop    Branded
Delivery   Content

Archived    Opt-In
Content    Marketing
Desktop Delivery
              Goals
    Up to the minute content
Expand reach within member firms

            Initiatives
        Webinar program
    Online best practice guide
        Online marketing
Branded Content
               Goals
    Be seen as a thought leader
Become go-to source for information

           Initiatives
        NICSA News blog
   More best practices material
    NICSA Knowledge Center
Archived Content
               Goals
Create content with a longer shelf life

              Initiatives
        Webinar tapes online
       Blog posts about events
         Coming soon! Video
Opt-In Marketing
               Goals
     Reduce number of push e-mails

                 Initiatives
  LinkedIn group (now 2,000 members)
Twitter to share content and NICSA updates
               Facebook page
NICSA’s Meetings in 2012
      1 resort location national meeting


      1 downtown location national meeting


      4 local meetings
NICSA’s Programming in 2012
                 Physical                        Virtual
Real Time




                 Meetings           Committees



                                                           Webinars
                                    Media
                                   Coverage
Archived




                            Best Practice     Blog and   Knowledge
                              Guides        Social Media   Center
NICSA’s Marketing in 2012
       Push e-mail


       Social media


       Online newsletters

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From Bricks to Clicks

  • 1. From Bricks to Clicks: NICSA Enters the Digital Era Theresa Hamacher, CFA President
  • 2. NICSA’s Mission NICSA is the leading provider of independent education and networking forums to professionals in the global investment management community.
  • 3. NICSA’s Meetings in 2008 2 resort location national meetings 1 golf-related local meeting 5 regional meetings 3 international partnership meetings
  • 4. NICSA’s Programming in 2008 Physical Virtual Real Time Meetings Committees Media Best Practice Coverage Archived Guide
  • 5. NICSA’s Marketing in 2008 Push e-mail Print mailings Print newsletter
  • 6. Then the World Changed
  • 7. New Strategy Desktop Branded Delivery Content Archived Opt-In Content Marketing
  • 8. Desktop Delivery Goals Up to the minute content Expand reach within member firms Initiatives Webinar program Online best practice guide Online marketing
  • 9. Branded Content Goals Be seen as a thought leader Become go-to source for information Initiatives NICSA News blog More best practices material NICSA Knowledge Center
  • 10. Archived Content Goals Create content with a longer shelf life Initiatives Webinar tapes online Blog posts about events Coming soon! Video
  • 11. Opt-In Marketing Goals Reduce number of push e-mails Initiatives LinkedIn group (now 2,000 members) Twitter to share content and NICSA updates Facebook page
  • 12. NICSA’s Meetings in 2012 1 resort location national meeting 1 downtown location national meeting 4 local meetings
  • 13. NICSA’s Programming in 2012 Physical Virtual Real Time Meetings Committees Webinars Media Coverage Archived Best Practice Blog and Knowledge Guides Social Media Center
  • 14. NICSA’s Marketing in 2012 Push e-mail Social media Online newsletters