This document provides tips for bloggers looking to turn their blog content into a book. It discusses preparing blog content, pitching the book idea, negotiating a book contract, writing and promoting the book. Key aspects covered include selecting top blog posts, outlining the book, growing an audience, negotiating royalties and advances, self-publishing vs traditional publishing, and print vs ebook formats. The document advises bloggers to be easy to contact, build their network, and take responsibility for effectively marketing their book.

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3. Write something that would make a good book

4. Be easy to contact

5. Be social

7. Contents outline

8. Blog statistics

10. Authors need to be tough negotiators

11. Royalties and Advances New authors Royalties 10 – 15% advance $2,000 - $6,000 Experienced authors Royalties 15 – 40% Advance$6,000+ Tip If you are a big blogger or have a large online presence and network you can demand more than new author rates.

12. Check legal rights and issues to avoid liability

13. When Writing Your Book Write in your voice but do not assume readers of your book follow your blog. Be specific. Books can come from anywhere such as one idea or a series of posts.

14. To Stay On Track - Set specific writing time - Keep a notebook/use notebook app - Be flexible - Take breaks

16. Editing - Take a few days break - Use someone else - Be prepared for opinions and advice

17. Who You Deal With - Acquisitions editor - Editor - Chief editor - Marketing personnel - Publicist

18. Contact Contact will vary greatly during different times of the process from almost daily to nothing for weeks. Don’t worry about it.

19. You are the key to marketing your book effectively

20. Marketing to Media Find out who is in charge of the relevant section of the magazine/newspaper/TV show you want to pitch to. Check out their style. Work out an angle that would suit that. Pitch it.

21. Book Promotion Things I did: - Contact local media - Blog tour - Give aways - Got active on social media - Contact TV shows - Attend events - Book signings - Ask for reviews - Change email signature

22. Book Promotion Things publicist did: - Contact all media and did negotiations - Mass PR emails - Work on ways to promote your book at events - Pitched it to events - Sent out the giveaway copies

24. An interview a back ground of why you wrote it, what it’s about

25. A trailer of the book.Book Parties More effective for cookbooks or books you can demonstrate the ideas Public speaking Such as conference, other events or even schools

27. Mainstream vs. Self Publishing Promotion - Mainstream get your book into stores easier - Mainstream publishers often have more contacts - Many media outlets and book stores do not take self-published books seriously

28. Mainstream vs. Self Publishing Writing and Editing - Self-publishing you have to pay someone else to edit - Mainstream publishers often have 3 or more people edit your book - Self-publishing means no advance to help write the book

29. Mainstream vs. Self Publishing Other - Self-publishing you own all publishing rights to the book - Difference between the promotional work required between mainstream and self-publishing is negligible - Self-publishing means there is no pressure to finish

30. Print vs. eBook - Print books can help bring awareness to your brand/blog -eBooks make more money (if promoted well)

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