Survey: mobile social networking on the rise

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tyntec and YouGov ran a survey among 2,000 people in the UK and Germany in early 2012, which shows that SMS is the most-used feature among smartphone users – clearly ahead of apps and mobile email. These and other results referring to the mobile use of social networks are summarized in this presentation.

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Survey: mobile social networking on the rise

  1. 1. Survey: Mobile SocialNetworking on the RiseOnline survey by tyntec and YouGov among 2,000 participants in UKand Germany (Jan 27 – Feb 1, 2012), aged between 16 and 60
  2. 2. Introduction p. 3UK and Germany p. 4UK users only p. 14German users only p. 24Conclusion p. 34 2
  3. 3. Have you always had the sneaking suspicion thatsmartphone users are still in love with SMS?The proof is now conclusive! tyntec and YouGov ran a survey of 2,000 people inthe UK and Germany, which shows that besides voice calls, SMS is the most0usedfeature among smartphone users – clearly ahead of apps and mobile email.These and other results referring to the mobile use of social networks for UK andGermany are summarized in this presentation.For more information about how to integrate SMS services into social networks, IP0based messaging services and other web2.0 applications, please go towww.tyntec.com. 3
  4. 4. UK & Germany 4
  5. 5. Survey summary: UK & GermanySMS as key feature for smartphone users Taking a look at the two major mobile markets in Europe, both UK and German survey participants stated that SMS is currently the most used smartphone feature 0 excluding voice calls. A finding which might be surprising as 48% admitted to owning a smartphone. SMS was named by 67% of all participants as one of their two most0used smartphone features. Apps came in second at 44% and mobile email third with a 33% response rate. 55% of smartphone owners continue to use SMS even if other communication channels are available. Perhaps surprisingly, 32% of all respondents stated they were not aware that free or low0cost messaging services existed, despite 37% being interested in the use of IP0based messaging services. 5
  6. 6. Survey summary: UK & Germany (cont.)Mobile social networking Mobile social networking is still emerging although 56% of all respondents now use social networks on their phone. 68% would consider using SMS features such as contact requests and reminders, if they were available on social networks. 48% of all respondents would also consider using SMS for updates and SMS chat, including 39% who would be open to using SMS for direct messaging. The idea of having just a single mobile phone number on which users can be reached, is attractive to more than two thirds (62%) of all respondents. 6
  7. 7. 7Users UK & Germany; souce: tyntec & YouGov (February 2012)
  8. 8. 8Users UK & Germany; souce: tyntec & YouGov (February 2012)
  9. 9. 9Users UK & Germany; souce: tyntec & YouGov (February 2012)
  10. 10. 10Users UK & Germany; souce: tyntec & YouGov (February 2012)
  11. 11. 11Users UK & Germany; souce: tyntec & YouGov (February 2012)
  12. 12. 12Users UK & Germany; souce: tyntec & YouGov (February 2012)
  13. 13. 13Users UK & Germany; souce: tyntec & YouGov (February 2012)
  14. 14. UK users 14
  15. 15. Survey summary: UK onlySMS as key feature for smartphone users More than half (52%) of UK residents now own a smartphone. But 50% of smartphone owners continue to use SMS, even if other communication channels are available. SMS was named by 62% of participants as one of their two most0used smartphone features besides phone calls. Apps came in second at 46% and mobile email third with a 39% response rate. Over one third (36%) of all respondents stated they were not aware that free or low0cost messaging services existed, despite more than one quarter (28%) being interested in their use. 15
  16. 16. Survey summary: UK only (cont.)Mobile social networking UK residents (60%) use social networks more frequently on their phone than Germans (51%). Most users (18%) check their networks between two and five times per day on the move. 55% would consider using SMS features, such as contact requests and reminders, if they were available on social networks. 50% of all respondents would also consider using SMS for updates and SMS chat, including 35% who would be open to using SMS for direct messaging. Whereas German respondents showed strong interest (73%) in One Number services, UK residents seem to have less issues handling several mobile phone numbers on which they can be reached. At least more than half (53%) are interested in such an service. 16
  17. 17. 17UK users; souce: tyntec & YouGov (February 2012)
  18. 18. 18UK users; souce: tyntec & YouGov (February 2012)
  19. 19. 19UK users; souce: tyntec & YouGov (February 2012)
  20. 20. 20UK users; souce: tyntec & YouGov (February 2012)
  21. 21. 21UK users; souce: tyntec & YouGov (February 2012)
  22. 22. 22UK users; souce: tyntec & YouGov (February 2012)
  23. 23. 23UK users; souce: tyntec & YouGov (February 2012)
  24. 24. German users 24
  25. 25. Survey summary: Germany onlySMS as key feature for smartphone users Compared to the UK, smartphones are still less widely spread: only 43% of Germans now one a smartphone. In the UK it’s 52%. SMS was named by 73% of participants as one of their two most0used smartphone features besides voice calls. Apps came in second at 42% and office functions third with a 32% response rate. 62% of smartphone owners continue to use SMS even if other communication channels are available. Almost half of respondents (47%) were very interested in free or low0cost messaging services. More than one quarter (27%) stated they were not aware that IP0based messaging services existed. 25
  26. 26. Survey summary: Germany only (cont.)Mobile social networking 51% of all respondents now use social networks on their phone. More than 75% would consider using SMS features such as reminders, chat, status updates or contact requests, if they were available on social networks, including 44% who would be open to using SMS for direct messaging. Germans also showed a strong interest (73%) in having just a single mobile phone number on which they could be reached. 26
  27. 27. 27German users; souce: tyntec & YouGov (February 2012)
  28. 28. 28German users; souce: tyntec & YouGov (February 2012)
  29. 29. 29German users; souce: tyntec & YouGov (February 2012)
  30. 30. 30German users; souce: tyntec & YouGov (February 2012)
  31. 31. 31German users; souce: tyntec & YouGov (February 2012)
  32. 32. 32German users; souce: tyntec & YouGov (February 2012)
  33. 33. 33German users; souce: tyntec & YouGov (February 2012)
  34. 34. ConclusionsThe survey results are indicative of the fact that, despite all the hypesurrounding mobile social networking and IP0based communication, SMS is still awinner with smartphone users. Mobile social networking is still emerging asa communications mechanism and SMS has a strong role to play here.The results clearly show that social network companies in particular shouldconsider integrating services such as SMS into their offering, as there is anobvious desire by consumers for text updates and alerts linked to their profiles.This would allow half of the population who don’t use smartphones to receiveupdates and reminders from their social networks.Not only this, but VoIP, internet messaging and cloud telephony serviceswould be more attractive to the mainstream if combined with SMS0basedservices. This would allow users to communicate with their contacts universally,regardless of whether they have a smartphone or use a specific app. 34
  35. 35. About tyntecWhat is tyntec?tyntec is a mobile interaction specialist, enablingmobile service providers, enterprises and internetcompanies to integrate mobile telecom services.What does tyntec provide?Universal telecom services – voice, SMS, numbers –services that work from anywhere, on any device.What’s our value proposition?tyntec reduces the complexity involved in accessingthe complex telecoms world with high quality, easy0to0integrate products, on a global scale. 35
  36. 36. Our contact detailsFor more information,please contact:UK: +44 207 436 0283Germany: +49 89 202 451 202Singapore: +65 6478 3020sales@tyntec.com German offices: UK offices: Singapore office: Hofmannstrasse 25027 11 Hope Street tyntec Ltd. 81379 Douglas IM1 1AQ 51 Goldhill Plaza Munich Isle of Man #11001/02 Singapore 308900 Wittekindstrasse 105 6 St Andrew Street 44139 EC4A 3AE Dortmund London 36

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