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FRITH (1998) TYPES OF
MUSIC VIDEOS
 PERFORMANCE
 NARRATIVE
 CONCEPTUAL
Frith believed that there are 3 types of music
videos:
PERFORMANCE
This type of music video is where the band/artist sing on stage
or on some kind of setting and sing to the camera as if
performing to a live audience.
Example: Passenger – Let
Her Go
NARRATIVE
This type of music video is where the video will have a storyline,
as if it were a short film. Often music videos are made a few
minutes longer than the actual song itself to give more time for
the short film.
Example: Enrique Iglesias – Do You Know?
CONCEPTUAL
This type of music video is where the video is very arty and
possibly has lots of graphic/special effects, although it could be
different and just have a unique style, like the OK GO – This Too
Shall Pass music video, where the entire video is a circuit that has
different objects rolling around and hitting buttons to unlock
new parts of the circuit.
Example: Ok Go – This Too Shall Pass

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Frith (1998) types of music videos

  • 1. FRITH (1998) TYPES OF MUSIC VIDEOS  PERFORMANCE  NARRATIVE  CONCEPTUAL Frith believed that there are 3 types of music videos:
  • 2. PERFORMANCE This type of music video is where the band/artist sing on stage or on some kind of setting and sing to the camera as if performing to a live audience. Example: Passenger – Let Her Go
  • 3. NARRATIVE This type of music video is where the video will have a storyline, as if it were a short film. Often music videos are made a few minutes longer than the actual song itself to give more time for the short film. Example: Enrique Iglesias – Do You Know?
  • 4. CONCEPTUAL This type of music video is where the video is very arty and possibly has lots of graphic/special effects, although it could be different and just have a unique style, like the OK GO – This Too Shall Pass music video, where the entire video is a circuit that has different objects rolling around and hitting buttons to unlock new parts of the circuit. Example: Ok Go – This Too Shall Pass