Wicky Wacky Waffle is a new food cart business launched by business administration students in Batangas, Philippines, focusing on healthy, affordable waffles made from fresh ingredients. The business aims to establish a strong local brand by targeting a large student population near their location, utilizing effective marketing strategies such as social media and flyers. Financial projections show a promising income and a short payback period for initial investments, emphasizing quality products and community engagement.

1. WICKY WACKY WAFFLE
A Business Plan
Presented to the
Faculty of Golden Gate Colleges
P. Prieto St., Batangas City
In Partial Fulfilment
of the Requirements in Entrepreneurial Management
Bachelor of Science in Business Administration
By:
ALDOVINO, JOYCE ANN
DAPAT, KARLA ROSEN
MONTALBO, MYRA
CORTEZ, FRENZ ELLAH
MAGBOJOS, NECIA JOY

2. TABLE OF CONTENTS
The Executive Summary.
Industry.
Business.
Products and Services.
Market Analysis.
Operations Plan.
Sales and Marketing.
Competitive Analysis.
Management Team.
Financial Plan.

3. EXECUTIVE SUMMARY
Wicky Wacky Waffle is a new food cart business that will be managed and
operated by the Business Administration’s Financial Management Major students.
Their key partners are the investors and suppliers. They are there to commit in
order to earn a financial money. And for the suppliers, they are the one who gives
the needs in order to build the said product. The Key Activities are the management
who always conduct or supervising the business, the marketing that in-charge in
the process of promoting, selling and distributing the product, the promotional
activities that is needed for the product to be purchase, the accounting that
summarizes the business and financial transactions and analyzing, verifying and
reporting the results and lastly for creating awareness. The Value Propositions are
the healthy waffle, accessible location. The high performance of staffs is also
important to keep the customers satisfied on how the staffs works. Efficient selling
skills is achieved by effective marketing of the Wicky Wacky Waffle. And The use
of Famous “Hugot names” in every product that will be made. The Key Resources
of the business are brand and patent, people, store and utilities. The channels that
the business will use are the social media, pamphlets, highway and near the school.
INDUSTRY
Wicky Wacky Waffle is a new food cart business. Nowadays, majority of the
places in the Philippines has its own signature food or dish just like the “Pancit
Habhab” in Quezon, “Kapeng Barako” and "Lomi” in Batangas, and “Bagoong” in
Balayan. Aside from that, restaurants had become ubiquitous in our country since
many businessmen established their own restos and became famous their
signature dish and menus. That is why the entrepreneurs come up to innovate the
said waffle. Wicky Wacky Waffle will serve healthy and delicious waffles that are
freshly baked very day. It is made from leavened dough flavored with malunggay
leaves that is cooked between two plates that are patterned in order to give a

4. characteristic size, shape and surface impression with the finest ingredients. It may
be made fresh or simple heated after having precooked and frozen.
BUSINESS
 Business Formation History
The Business Goals: Vision, Mission, and Objectives
1.Mission
 To established a strong “Tasty Waffle” local brand image.
 To develop a creative and assertive human resource.
 To attract and delight the customers.
 To achieve high level of efficiency in making innovative product.
2.Vision
 Serving the best waffles in town by delivering consistent quality of product
and excellent customer-focused service.
 Selling the product in fast, friendly environment that appeals to consumer’s
budget.
3.Objectives
 To establish a strong market presence as a successful local brand
image in San Pascual, Batangas.
 To earn good financial returns for its owners.

5. To make Tasty Waffle the best snack for students.
 The Type of Business
Food cart businesses are the most popular among all the franchises in the
Philippines and with a food business; it will be easy to find your target market.
Putting up a food cart business can be a big source of opportunity for an
entrepreneur because of a small startup of cost and high return. First factor that it
might be a source of opportunity is the location wherein the location will be near
at the schools of Gardner International School, San Antonio Elementary School and
San Pascual Senior High School 1. Second is that the school has a great population
of 4000+ students that will buy the product being offered by the food cart business.
Also, another reason why I see Food cart business will be a great source of
opportunity because it will be a new product that is being sold by the canteens.
Also, the students will be attracted to buy the product because they will see first
the eye-catching food cart design of the business. Third, this food cart business will
offer a product that the buyer will never get a battle of his/her mind and heart
because the products has innovative menus and will increase your craving ability
and the students will not hesitate to buy because it will be sold at very affordable
price.
 Location
Wicky Wacky Waffle will be located across the school at San Antonio, San
Pascual Batangas. Luckily, it is near where the three schools are located. Gardner
International School, San Antonio Elementary School and San Pascual Senior High
School 1.

6. PRODUCT AND SERVICE
Product quality is critical in the food industry, for that reason, Wicky wacky
waffle will use multiple methods to ensure product quality, all waffle will be made
from with fresh ingredients this waffle will also all be cooked the proper amount of
time, and any expired waffleb will be disposed of. The company will also focus on
cleanliness and sanitation. Employee will be required to wash their hands
frequently and clean the kitchen regularly. Innovations will also be the goal of
Wicky wacky waffle. one way in which these will be conquered is true creating new
flavors of waffle.
We make waffle with the aim to meet consumers' desire for variety of food
from the moringga. Here, we use quality materials and high quality as the
manufacture of the product. We offer these products to consumers who feel like
to taste the moringga waffle with a very affordable price. We innovate according
to consumer demand for this type of waffle. We provide a variety of flavors such
as Hotdog waffle, Ham and Cheese waffle, Chocolate waffle, Tuna waffle, Cheesy
waffle. We sell these pancakes in the city of San pascual, Batangas to meet
consumer desires we provide pre-order system so that consumers get the products
they want. Consumers will be attracted by a variety of strategies and innovations
provided by the business owner. Because the waffles are being made on the spot,
the time frame between making the dough and baking the waffles is very little.
However, it is possible that you make the dough, bake thewaffles in advance and
heat them up later on, especially when you still had some dough at the end of the
previous day, but this doesn’t cause any problems. After heating the waffle up for
30seconds, it is ready to be served and will taste as fresh as it would.
MARKET ANALYSIS

7. The Waffles Market report focuses on the economic developments and
consumer spending trends across different countries for the forecast period 2020
to 2026. Studies also show which countries and regions will perform better in the
coming years. In addition, the study talks about growth rate, market share and the
latest developments in the Waffles industry around the world. In addition, the
special mention of the most important market participants contributes to the
importance of the entire market study.
Report Scope: Frozen Waffles Market
The study predicts the growth of the Waffles Market based on market size,
market share, demand, trends and gross sales. It also focuses on the positions of
large companies in relation to the competitive landscape and their individual share
in the world market. The report segments the industry by product type, application
and end use. It shows the latest trends and technological developments in the
industry that can influence the industry. The study provides a detailed perspective
on the trends observed in the market, the contributing factors, the main players,
the key companies and the main areas with growth potential.
Global Waffles Market Segmentation
This market was divided into types, applications and regions. The growth of
each segment provides an accurate calculation and forecast of sales by type and
application in terms of volume and value for the period between 2020 and 2026.
This analysis can help you develop your business by targeting niche markets.
Market share data are available at global and regional levels. Research analysts
understand the competitive forces and provide competitive analysis for each
competitor separately.
Why choose us:
– We offer state of the art critical reports with accurate information about the
future of the market.

8. – Our reports have been evaluated by some industry experts in the market, which
makes them beneficial for the company to maximize their return on investment.
– We provide a full graphical representation of information, strategic
recommendations and analysis tool results to provide a sophisticated landscape
and highlight key market players. This detailed market assessment will help the
company increase its efficiency.
– The dynamics of supply and demand shown in the report offer a 360-degree view
of the market.
– Our report helps readers decipher the current and future constraints of the
Waffles market and formulate optimal business strategies to maximize market
growth.
OPERATIONS PLAN
 Objectives of the Study
 To determine the product proposed by this business.
 To know the equipment and supply to be used in the proposed business.
 To find out how to improve the location of proposed business.
Operations Description
This aspect of the study states and identifies whether the product being
offered is at the highest quality with minimum cost. It also covers the assets being
used by the business for it to be operated successful such as machine and
equipment’s, furniture and fixtures, and utilities supplies.

9. Food cart
The proponents consider a small cost to a food cart with decorations to
accommodate the employer, employees and customers. The food cart will be a
basic style that allows the vendor to sit or stand inside and serve food through a
window and all the rooms in the cart is used for storage and cooking machinery
surface.
The business logo and name are presented in a signage at front of the
building for the business’s recognition. There will also be a standing tarpaulin to be
placed in front of the office which will showcase the product proposed by the firm.
Legal Environment
The only legal requirement in the development of this product is the
trademark of the name used in every package. Other concerns include
contamination, a bad work environmental food safety standard, all which are
already monitored carefully and will go unchanged with this addition.
Personnel
Wicky Wacky Waffle consists of skilled workers, approximately 10 hourly
employees and upper level management. The hourly staff will increase during
summer due to the higher product demand. There are specific standards for each
product produced and each employee must be able to perform within these
standards. The pay structure consists of both hourly and salaried wages. Training
for the hourly employees is comprised of food safety, health standards and
production procedures.

10. Inventory
The inventory will consist of raw materials, supplies, semi-finished and finished
goods. Raw materials are limited to sugar. Semi-finished goods include the cream
cheese, butter and other flavorings. Supplies include sticks, packaging, and boxes.
SALES AND MARKETING
Objective of the Study
 To increase sales.
 To improve product awareness.
 To satisfy the customers’ needs and wants.
 To provide high quality products and services.
It is the “acceptability of market” that should be considered, in putting up a
business, including the geographical location, and economic condition. Various
techniques and strategies are used by the proponents in selecting the perfect
location for the proposed business. They considered availability of resources,
accessibility to the potential customers, location cost, and the environment of the
business, which fall under the food industry. A food type business should be
situated near residential areas. Thus, the “Wicky Wacky Waffle” will be located in
San Pascual, Batangas City. 2-3 years from now, we aim to left a strong brand image
in our consumers mind and to establish a well-known name not only in the
Philippines but in other country as well.

11. Market Description
Wicky Wacky Waffle is owned by a corporation business entity that offers a
good quality product that is new to customer’s taste within the area of San Pascual
Batangas. The proposed business will be one of the excellent businesses on its field.
Through researches about the existing food business firms, the proponents had an
idea on how to operate this kind of business.
Mission
Our mission is to established a strong tasty Wicky Wacky Waffle by offering
a freshly baked waffle at affordable price to serve everyone with the high level of
efficiency in making innovative product and to develop a creative and assertive
human resource.
Vision
Our vision is to sell the product in fast, friendly-environment that appeals to
consumer budget.
Methodology
The proponents decided to propose Wicky Wacky Waffle to satisfy the choice
of snack for people. They also know that waffle snack will satisfy the day of anyone
who eats it. They gathered information about the target market’s needs and wants.
Marketing Strategies
In order to sustain a high demand for Wicky Wacky Waffle, the business
would create different marketing strategies in promoting it. Wicky Wacky Waffle
strategy will be based on communicating waffle snack value to the targeted

12. segments. The social media will be the main source of advertisement for our
business, knowing that social media is a powerful tool promoting products/services
and in connecting with different people. The business will also provide flyers and
post tarpaulins on the streets.
The promotion of the proposed business includes:
1. Flyers
This will be distributed to the people for them to have background
information about the product.
2. Social Media
This will make an advertisement for the people to notice that Wicky Wacky
Waffle is existing.
3. Tarpaulin
This will be displayed and posted in the food cart and around the area in
Batangas City to make the product be known to the people.

13. COMPETITIVE ANALYSIS
STRENGTHS
• Uniqueness of the
product (Dough with
malunggay)
WEAKNESSES
 No classes
 Not all products
are sold in a day
OPPORTUNITIES
• Students
• Population near in
San Pascual National
High School and San
Pascual Senior High
School 1
THREATS
• Competitor
(STREET
VENDORS NEAR
THE SCHOOL)
Objectives of the Study
 To evaluate and analyze the performance and benefit of the business to the
society and business world.
 To find out the loopholes and the dissatisfaction of the costumer.
To the Costumers
Wicky Wacky Waffle will offer a product that the customer will never
get a battle of his/her mind and heart because the products has innovative
menus and will increase your craving ability and the target customer will not
hesitate to buy because it will be sold at very affordable price.
To the Community
The project will not only benefit the owners but also the community.
We all know that the small businesses like this project can help to improve

14. the community by the tax base in the local economy. Also Supporting local
businesses also helps your fellow community members who work at them.
As an effort to further invest in local job creation, some communities have
gone so far as to create a small business development center that teaches
entrepreneurial skills to the local population.
To the Government
This project in turn, can realize competitive advantages by employing a local
focus in their service and marketing activities. Major benefits of this project in the
local economy include a boost in employment and discretionary income in the
community, tax income increases for local governments and a loyal customer base
for this business.
To the Employers/Employees
With a proper training of the employee and right management, the
owner of a business can makes use of the employee’s skills and capabilities.
Employees who are competent and on top of changing industry standards help your
company hold a position as a leader and strong competitor within the industry.
Also, Employees who feel appreciated and challenged through training
opportunities may feel more satisfaction toward their jobs.
To the Environment
Wicky Wacky Waffle is responsible for complying with a range of
environmental legislation to reduce the impact your business has on the
environment. They follow proper waste disposal to help take care of the
environment because of using containers. Also, reducing energy consumption,
minimizing waste, using raw materials more efficiently and preventing pollution.
This project has realized that going beyond environmental compliance makes good
business sense and can help improve your long-term success.

15. MANAGEMENT TEAM
The owners of Wicky Wacky Waffles will make sure that the business
will run properly making sure that the community regulations are being
followed.
1. Resource Mobilizers and Financial Backers
The owners will get a loan from the bank for financial support, also
from the investors that will invest money to the enterprise for raising capital
of the business.
2. Technology Providers and Applicators
The supplier of our equipment will assure that the business has the
capability and has sufficient fund to pay the technology.
3. Governance and Top Management
The Mentors and Gurus first reviewed, checked and examined our
business proposal before he/she approved it We also consider the local
public sectors and/or community-based sectors, as well as organizations and
departments who’s responsible on conducting of inspection of businesses
before giving legal permits.
4. Operating and Support Team
We will assign people who will work administratively and
operationally
ADMINISTRATIVE OWNER
KARLA ROSEN DAPAT
JOYCE ANN ALDOVINO
MYRA MONTALBO
FRENZ ELLAH CORTEZ
NECIA JOY MAGBOJOS

16. FINANCIAL PLAN
Financial Forecast and Expected Returns, Risks, and Contingencies
Wicky Wacky Waffle
Statement of Financial Position
Revenues
Sales 64,000
Less: Expenses
Hotdog 2,200
Ham 2,880
Cheese 6,440
Cocoa Powder 1,920
Chocolate Bars 1,000
Tuna 2,300
Flour 2,200
Dairy Cream 2,780
Iodized Salt 260
Baking Powder 220
Condensada 1,860

17. Egg 1,800
Packaging 6000
Salary 9,000
Utilities 2,000
Stall 1,125
Total Expenses 43,985
Net Income 20,015
Financial Forecast
Start-Up Funding
Start-Up Expenses to Fund 43,985
Start-Up Assets to Fund 16,000
Wicky Wacky Waffle
Balance Sheet
ASSETS

18. CURRENT ASSETS
Non-cash Assets from start-up 14,875
Cash Requirement from start up 43,985
NON CURRENT ASSET
Stall 13,500
TOTAL ASSETS 72,360
LIABILITIES
Notes Payable 13,500
Accounts Payable (Outstanding Bills) 0
Other Current Debts 0
Capital 32,373
Investor 1 11,772
Investor 2 8,829
Investor 3 5,886
TOTAL LIABILITIES AND CAPITAL 72,360

19. The Capital Structure and Financial Offering: Returns and Benefits to Investors,
Financiers, and Business Partners
TOTAL INVESTMENT
Payback Period = WEEKLY NET INCOME
INCOME PAYBACK PERIOD = ` 72,360
20,015
= 3.6 weeks
NET PROFIT
RETURN ON SALES = SALES
= 20,015
64,000
= 31%
RETURN ON ASSETS = NET PROFIT
TOTAL ASSETS
= 20,015
72,360
= 28%