The poster analyzes the typography, colors, themes, props, stock location/background, and lighting used in the movie poster for Friday the 13th. The red text and title establish that danger and violence will occur. The moon, isolated woods, and killer's large knife demonstrate the film's themes of nightmares, good vs evil, and a serial killer. The use of a weapon, dark colors, and isolated forest setting with low lighting create tension and suspense for audiences by conforming to horror film conventions.

1. Poster Analysis 4

2. POSTER

3. TYPOGRAPHY
The text Friday the 13th is
written in red, this establishes
that red connotes to; danger,
warning and death. This
foreshadows that blood, gore and
violence will happen throughout
the film. The title of the film
creates an enigma questioning
audiences to think what is going
to happen on Friday the 13th,
therefore leaves audiences
wanting to watch the film and
find out exactly what happens.

4. COLOURS
The text and colours connotes stereotypical codes and conventions of
iconography that is associated with the film. For example, the colours
such as red, black and grey signifies a visual picture of horror,
darkness and terror. This establishes that the film has a various use
of binary opposition for instance good vs evil, dark vs light; this is
linked to Levi Strauss binary opposite theory which is commonly used
in horror movies to leave the audience on suspense and keep them
questioning about what is going to happen.

5. THEME
The poster demonstrates that the
themes of this film are nightmares
due to the moon showing in the
background, good vs evil and a serial
killer which slays victims due to the
large knife in his hand. This
recognised and established by the
use of mise-ene-scene.
The trees and an isolated woods in
the background connotes that
nightmares take place because an
isolated location such as the woods
signifies a trapped and releases
vulnerability for victims.

6. PROPS AND ICONOGRAPHY
The use of weapon that the
villain is holding such as a
sword or knife demonstrates
that the film is associated with
blood, violence and terror. This
foreshadows that the film will
involve outrageous gore, blood
and murders. This therefore
conforms to the challenges of
horror film conventions because
weapons are a phallic symbol
which cause harm and damage
to victims which are
stereotypical conventions
portrayed in a sub genre
‘slasher’.

7. STOCK LOCATION /
BACKGROUND
The background of the poster
denotes a stereotypical codes and
conventions that are associated
with the film. For example, the
indication of a forest, woods and
low key lighting signifies that the
setting of the film in an isolated
location. This establishes that
audiences convey a sense of fear,
dread and anxiety creating
enigma of audiences questioning
‘what are in the woods?’

8. LIGHTING
The use of high key lighting on the background of the poster signifies high key
lighting, this has been used for audiences to recognise the isolated locations such as
the woods and the forest with a blur of mist. The use of this lighting conforms to
creating a feeling of tension, suspense, fear for audiences.