Fred is a social enterprise practitioner who has worked with several organizations in South Australia, including in disability services, mental health, youth programs, and consulting. He defines social enterprises as organizations that have an economic, social, or environmental mission; generate income through trade; and reinvest the majority of their profits back into their mission. Social enterprises come in various forms but aim to address social problems and create social impact through an entrepreneurial approach. Fred observes opportunities and challenges for social enterprises in South Australia, including developing a hub and supporting Indigenous social enterprises, but notes the sector remains disconnected and innovation is needed beyond just social business ventures.

1. Hi. I am…
fred
social enterprise practitioner
www.reddengreen.com
www.sse.org.au

2. What would I know?
fred
• DECS
• Wheelchair Sport / SIU / APC
• SPARC Disability Foundation
• SA Mental Health
• CanTeen
• Consulting – NDS
• Youthinc
• School for Social Entrepreneurs

3. The starting point for any good
discussion, meeting, or
workshop on social enterprise
should be a shared
understanding of what a social
enterprise actually is.

4. Social enterprises are organisations that:
a. Are led by an economic, social, cultural, or environmental mission consistent with a public or community benefit;
b. Trade to fulfil their mission¹;
c. Derive a substantial portion of their income from trade²;
d. Reinvest the majority of their profit/surplus in the fulfilment of their mission.
¹Where trade is defined as the organised exchange of goods and services, including:
• monetary, non-monetary and alternative currency transactions, where these are sustained activities of an enterprise;
contractual sales to governments, where there has been an open tender process ; and
• trade within member-based organisations, where membership is open and voluntary or where membership serves a
traditionally marginalised social group.
²Operationalised as 50% or more for ventures that are more than five years from start-up, 25% or more for ventures
that are three to five years from start-up, and demonstrable intention to trade for ventures that are less than two
years from start-up.
Social Enterprises take a number of forms and deliver outcomes as diverse as employment for the disadvantaged, important
goods and services or fundraising for other charitable activities and community projects.

5. A social enterprise is defined as anybusiness venture created for a social purpose--mitigating/reducing a social
problem or a market failure--and to generate social value while operating with the financial discipline,
innovation and determination of a private sector business.
Social enterprises use entrepreneurship, innovation and market approaches to create social value and change; they usually share the
following characteristics:
Social Purpose - created to generate social impact and change by solving a social problem or market failure;
Enterprise Approach – uses business vehicles, entrepreneurship, innovation, market approaches, strategic-
orientation, discipline and determination of a for-profit business;
Social Ownership – with a focus on public good and stewardship, although not necessarily reflected in the legal
structure.
Social enterprises may be structured as a department within an organization or as a separate
legal entity, either a subsidiary nonprofit or for-profit.
The purpose of the social enterprise may be:
an additionalfunding mechanism for the organization s social programs or operating costs;
a sustainable program mechanism in support of the organization's mission; or
a leadership development mechanism in support of social innovation.
business success and social impact are
Used for either purpose,
interdependent.

7. www.socialinnovator.info/

8. WARNING:
What follows is a
non-profit-centric
view of the world(!)

9. $(S)
social earned-
innovation income
G& business
ventures
P-S
social
CSR S-Ent business
venture(s)
non-profit
micro-
SRB activism
finance
P social enterprise
V as a noun or a verb

10. Social enterprise in South Australia.
Via the rest of the world…

11. UK
(2007)

21. USA NYC,
Wash.
(2008)

26. USA/CAN
SF, Vanc.
(2010)

32. South
Australia

45. Op
shops
x135

61. Some observations:
• disconnectedness
• co-opetition
• welfare / charity / CRM
• innovation, more than SBV
• e.g. Jobs Fund (8 & 1)
• no gathering around SE (noun)

62. Interesting opportunities:
• TACSI
• social enterprise hub
• Renew Adelaide
• Indigenous social enterprise
• SEDIF
• Adelaide SSE

63. "At least half the non-profit executives
in this country now understand that they
have to do something different…
probably the best 2% to 3% of them
understand what needs to be done and
have the guts to actually try it."
(Jerr Boschee, 2007)
http://www.inc.com/magazine/19970515/1497.html

64. At the end of the day…
• grants V earned-income
• guidelines V innovation
• funders V clients
• compliance V relationships
• strings V self-determination
• funding V self-sufficiency
• survival V social impact
Take a look around…

65. SSE &
study tour…
fred
M: 0411 864 820
www.reddengreen.com
www.sse.org.au