This presentation was developed for the CREW Hampton Roads chapter. It provides tips for using location-based social media platforms and other marketing tactics for the commercial real estate industry.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
Deadcellzones.com is a "Consumer Generated Coverage Map™" of outdoor and indoor cell phone reception problem locations for AT&T, Verizon, Sprint, T-Mobile and other smaller carriers. The map is dedicated to identifying buildings, homes, parks, resorts, stadiums, hospitals and public places where cellular phone calls are frequently dropped or where a cell phone signal is not available. It is our mission to become the voice of 240 million US wireless customers and identify all relevant dead zones, dropped calls, network congestion areas. The database was founded in 2001 and has become a central platform for objectively sharing notorious dead zone locations. It is our mission to report coverage complaints efficiently to wireless carriers and mobile retailers through our mapping API. We believe seamless cellular coverage can be achieved if carriers stop hyping their national coverage maps in commercials and simply focus locally at providing better coverage at the neighborhood level. Our map has a searchable map database of over 100,000+ cell phone complaints submitted from customers and receives hundreds of new complaints each day.
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How location based services are changing the way brands connect with consumers. An overview of the LBS market.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
Deadcellzones.com is a "Consumer Generated Coverage Map™" of outdoor and indoor cell phone reception problem locations for AT&T, Verizon, Sprint, T-Mobile and other smaller carriers. The map is dedicated to identifying buildings, homes, parks, resorts, stadiums, hospitals and public places where cellular phone calls are frequently dropped or where a cell phone signal is not available. It is our mission to become the voice of 240 million US wireless customers and identify all relevant dead zones, dropped calls, network congestion areas. The database was founded in 2001 and has become a central platform for objectively sharing notorious dead zone locations. It is our mission to report coverage complaints efficiently to wireless carriers and mobile retailers through our mapping API. We believe seamless cellular coverage can be achieved if carriers stop hyping their national coverage maps in commercials and simply focus locally at providing better coverage at the neighborhood level. Our map has a searchable map database of over 100,000+ cell phone complaints submitted from customers and receives hundreds of new complaints each day.
Location Based Services Changes EverythingEric Miltsch
How location based services are changing the way brands connect with consumers. An overview of the LBS market.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
Android Wearable Technology is booming.. In Last Google I/O we have seen new SDK made available by google for android wear. Here is our presentation on Android Wearable App Development.
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Creative Leaders: Expand your emotional intelligence (EQ) with inspiration, strategic reflection and action. Don't hold back in fear, but offer your art and self expression with confident power.
Briefing Social Media, Lucy Bishop - Keeping It Social
Small business owners are time poor and usually juggling many roles within their business; in her 30 minute session Lucy Bishop will explore the role of a Social Media Manager and the benefits of hiring one. She will use client case studies to examine how delegating in business doesn’t mean relinquishing control.
Keeping It Social return to the Creative Bedfordshire Conference for a second year. Last year Emma Garrett hosted a highly praised social media workshop. This year Lucy Bishop (one of the workshop attendees and now a Keeping IT Social associate) is speaking on behalf of the Keeping It Social team.
Lucy is a busy mum, baker and blogger. She has a background in Performing Arts/English Literature and teaching. She’s been writing an award winning lifestyle blog ‘Mrs Bishop’s Bakes and Banter’ for four years (Loved By Parents' ‘Blog of the Year 2014’) and she is a self-confessed social media addict. She works part time as an associate for Keeping IT Social as well as a freelance Social Media Consultant.
Keeping It Social http://www.keepingitsocial.co.uk
Mrs Bishop’s Bakes & Banter Blog http://www.mrsbishopsbakesandbanter.co.uk
@WeAreSociable
@lucybishop2012
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Tests often just waste time by noble newmanNoble Newman
How much time do we waste testing our students often for no other purpose than to log a grade? Simply, here are the numbers and how I see it. Teacher and student schedules and assessment prominence.
Our first client was promoted by our instructor who had worked with endangered species charities, We were given the case of the dhole (pronounced "dole") This dog like species was unknown at best, our challenge: To brand a campaign that would raise awareness and funds. Our research showed that most individuals pronounce dhole like "dee-hole" and so our campaign was born
Bazza Design case study - Namaste Task LampBazza Design
Namaste - It is a customary greeting when individuals meet, and a valediction upon their parting . As it is most commonly used, Namaste is roughly equivalent to "greetings" or "good day," in English, implicitly with the connotation "to be well". As opposed to shaking hands, kissing or embracing each other in other cultures, Namaste is a non-contact form of respectful greeting and can be used universally while meeting a person of different gender, age or social status.
So it’s only appropriate that a new light design with a host of features greets you every day with warmth and is your last task before leaving for home.
In our newly-made world of always on, real-time services, something interesting has happened: we're increasingly nostalgic for a slower, idealised past of shared personal experiences. Whether it be playing records; a passed-on paperback; Sunday night telly together; or something else entirely, we increasingly find ourselves playing the role of digital sleuths, chasing a half-remembered treasure.
As the creators of the next generation of online products, how do we create experiences that are delightfully informed by our past but not weighed down by it? With seven years of experience in online music, and using their latest product This Is My Jam as a case study, Matthew Ogle and Hannah Donovan will demonstrate how to choose the right constraints for your product and build a story that will attract users.
IBM crypto currency_valuation_patent USPTO 20130325701Steven McGee
E-CURRENCY VALIDATION AND AUTHORIZATION SERVICES PLATFORM
Abstract
A computer-implemented system and method for tracking e-currency tokens includes a plurality of e-currency token types defined in computer memory. Using a computer processor, a life cycle of a tracked e-currency token is tracked, the tracked e-currency token being of an e-currency token type that is one of the defined.
Emergence Capital Mobile Enterprise Trends - March 2017Emergence Capital
The latest version of Emergence Capital's annual Mobile Enterprise Trends Report. Includes the key trends driving adoption of mobile in business, mobile enterprise venture funding statistics, and mobile enterprise predictions for 2017.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
Android Wearable Technology is booming.. In Last Google I/O we have seen new SDK made available by google for android wear. Here is our presentation on Android Wearable App Development.
Free Fall: Do This When You Get That Sinking FeelingAndrea Wenburg
Creative Leaders: Expand your emotional intelligence (EQ) with inspiration, strategic reflection and action. Don't hold back in fear, but offer your art and self expression with confident power.
Briefing Social Media, Lucy Bishop - Keeping It Social
Small business owners are time poor and usually juggling many roles within their business; in her 30 minute session Lucy Bishop will explore the role of a Social Media Manager and the benefits of hiring one. She will use client case studies to examine how delegating in business doesn’t mean relinquishing control.
Keeping It Social return to the Creative Bedfordshire Conference for a second year. Last year Emma Garrett hosted a highly praised social media workshop. This year Lucy Bishop (one of the workshop attendees and now a Keeping IT Social associate) is speaking on behalf of the Keeping It Social team.
Lucy is a busy mum, baker and blogger. She has a background in Performing Arts/English Literature and teaching. She’s been writing an award winning lifestyle blog ‘Mrs Bishop’s Bakes and Banter’ for four years (Loved By Parents' ‘Blog of the Year 2014’) and she is a self-confessed social media addict. She works part time as an associate for Keeping IT Social as well as a freelance Social Media Consultant.
Keeping It Social http://www.keepingitsocial.co.uk
Mrs Bishop’s Bakes & Banter Blog http://www.mrsbishopsbakesandbanter.co.uk
@WeAreSociable
@lucybishop2012
Free and simple tips and tricks to help name your businessNoble Newman
Having trouble brainstorming ideas for the name of your company? Here are some free and simple tips and tricks to help you name your business. Try these ideas before paying someone to do the work you can do for yourself!
Tests often just waste time by noble newmanNoble Newman
How much time do we waste testing our students often for no other purpose than to log a grade? Simply, here are the numbers and how I see it. Teacher and student schedules and assessment prominence.
Our first client was promoted by our instructor who had worked with endangered species charities, We were given the case of the dhole (pronounced "dole") This dog like species was unknown at best, our challenge: To brand a campaign that would raise awareness and funds. Our research showed that most individuals pronounce dhole like "dee-hole" and so our campaign was born
Bazza Design case study - Namaste Task LampBazza Design
Namaste - It is a customary greeting when individuals meet, and a valediction upon their parting . As it is most commonly used, Namaste is roughly equivalent to "greetings" or "good day," in English, implicitly with the connotation "to be well". As opposed to shaking hands, kissing or embracing each other in other cultures, Namaste is a non-contact form of respectful greeting and can be used universally while meeting a person of different gender, age or social status.
So it’s only appropriate that a new light design with a host of features greets you every day with warmth and is your last task before leaving for home.
In our newly-made world of always on, real-time services, something interesting has happened: we're increasingly nostalgic for a slower, idealised past of shared personal experiences. Whether it be playing records; a passed-on paperback; Sunday night telly together; or something else entirely, we increasingly find ourselves playing the role of digital sleuths, chasing a half-remembered treasure.
As the creators of the next generation of online products, how do we create experiences that are delightfully informed by our past but not weighed down by it? With seven years of experience in online music, and using their latest product This Is My Jam as a case study, Matthew Ogle and Hannah Donovan will demonstrate how to choose the right constraints for your product and build a story that will attract users.
IBM crypto currency_valuation_patent USPTO 20130325701Steven McGee
E-CURRENCY VALIDATION AND AUTHORIZATION SERVICES PLATFORM
Abstract
A computer-implemented system and method for tracking e-currency tokens includes a plurality of e-currency token types defined in computer memory. Using a computer processor, a life cycle of a tracked e-currency token is tracked, the tracked e-currency token being of an e-currency token type that is one of the defined.
Emergence Capital Mobile Enterprise Trends - March 2017Emergence Capital
The latest version of Emergence Capital's annual Mobile Enterprise Trends Report. Includes the key trends driving adoption of mobile in business, mobile enterprise venture funding statistics, and mobile enterprise predictions for 2017.
The presentation intends to give an overwiew on Mobile marketing Ecosystem and its two main areas Mobile Marketing and Mobile Advertising. A variety of possible Tools is presented along real-life case studies from Europe.
McCarty General Assembly - product managementJustin M
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Columbia River Customs Brokers and Forwarders Association PresentationScott Case
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The presentation gave the attendees an introduction to the concept of branding, the importance of maintaining communication with customers and prospects and promoting thought leaders within their companies.
It also speaks to the importance of good web design, how to use social media services to promote their company and ways to advertise online to their targeted audiences.
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
Mobile Website Landscape, Small Screen, Big OpportunitySuresh John
Mobile Website Landscape, Small Screen, Big Opportunity
Presented to the American Gas Association (AGA) Communications and Marketing Spring Meeting Presentation
Every January, BIA/Kelsey issues its “Picks and Predictions” for the year ahead, offering our best guess of what the year will bring in local, social, mobile, directional, vertical and video advertising and promotions.
This year’s predictions cover a wide range of hot button local media topics, from native advertising and media attribution to TV everywhere and the influence of social content on search.
2. Hampton Roads Market Overview
Office Retail Industrial
Vacancy 13‐15% 5% 8.2%
Peninsula: 14%
Leasing Activity +26% No change N/A
(2010:2011)
Absorption Decrease Decrease Flat Overall
Peninsula: Decrease
Other News • Class A space strong • Consumer • Mixed news
• Unemployment a confidence key • Some big leases
drag • Decrease in February
• Leasing activity
doesn’t equate
absorption
3. Hampton Roads Market Overview
So what are the takeaways?
• Continue to see mixed signals across sectors
• 2012 won’t see major improvements
• Recovering from ongoing absorption losses are important
• Pending defense cuts will add pressure to the market
• Competition in commercial real estate remains high
• Differentiation is critical
5. • Currently the most
widely used location‐
based social media
platform, Foursquare
boasts more than 10
million users and
recently announced a
national partnership
with American Express.
6. • With a robust user
interface and features,
Yelp has a standard
website and a popular
smartphone application
for social networking,
user reviews, and
local search.
7. • Google Places leverages
Google’s dominant search
engine and popular maps
function in its standard
and mobile websites and
smartphone app so users
can search, share, and
rate their location.
8. • Gowalla described itself
as a “social travel
guide” and is popular
among travelers.
It was recently acquired
by Facebook.
9. • A feature currently on
Facebook’s standard
and mobile websites
and smartphone
application, Facebook
allows users to share
their location as part of
status posts on the
world’s most popular
social network.
10. • Second only to
Facebook in registered
users, Twitter allows
users to include
location in tweets.
11. Location, Location, Location‐
based social media
Tips for checking into the real estate industry
• Create strategic “check‐in” locations that incentivize clients and
customers to check in and post a positive comment.
• Collect user data to measure activity and analyze visitor
demographics and preferences.
• Follow up with visitors who check in to establish meaningful
business relationships.
• Develop and advertise your privacy policy to gain client trust and
avoid potential negative feed or other issues.
13. Social Media Marketing
Engaging and Useful
• Do not ignore Facebook, Twitter, and other sites!
• Develop a social media plan.
• Cultivate loyalty and attract potential clients.
• Incorporate social media on website and marketing materials.
14. Mobile Marketing
Mobile‐friendly and Location‐based
• Use of mobile devices to access the internet and use applications
continues to skyrocket.
• Evaluate mobile marketing and identify areas to invest resources.
• Mobile marketing can provide information in real time for potential
clients touring properties.
• Location‐based social media!
15. Digital Marketing
Strategic and Interactive
• People and businesses searching for real estate online is now the
norm and often the first impression.
• You must sell your property and your area.
• Conduct research to understand your audience.
• Website should be interactive and optimized for search engines.
• Develop consistent messaging across website and all marketing
materials. Remember: Content is king.
• Be a resource.
16. Thank you!
Andrew Ryan and Mark Hickman
facebook.com/commonwealthpartnerships |@cpCommercial
www.commonwealthpartnerships.com
www.virginiareblog.com
804.354.0964