Interview with: Simo Heljanko, Managing Director & Mårten Karlsson, Sales Manager, Muovi-Heljanko Oy

1. Interview with: Simo Heljanko,
Managing Director & Mårten
Karlsson, Sales Manager, Muovi-
Heljanko Oy
“Not many packaging directors are
familiar with multi-layer PET jars and
what advantages they have over glass
jars. This is very new in the market and
provides the long shelf life that people
are looking for,” says Simo Heljanko,
Managing Director, Muovi-Heljanko
Oy. “The materials used in a packaging
are just as important as the packaging
design or label,” adds Mårten Karlsson,
Sales Manager.
Muovi-Heljanko Oy is a sponsor com-
pany at the marcus evans EuroPack
Summit 2017, in Montreux, Switzer-
land, 18 - 19 September.
What innovative packaging solu-
tions has Muovi-Heljanko created?
What packaging issues can they
address?
Heljanko: We have created the multi-
layer PET jars, which are very new and
innovative. We are the first who have
done it. The idea is to get longer shelf
life than you would with glass jars, in a
container that does not break. Food
manufacturers want the longest shelf
life that is possible.
With multi-layer PET jars you also have
plastic lids which are easier to open
than the metal lids you find on glass
jars. That is a big advantage. The jars
also weigh less than glass, which
impacts transportation costs, and they
cannot break or get damaged in
transportation. The shape of the jar can
also be customised to create a unique
shape.
What packaging stands out on a
shelf?
Karlsson: You need to have something
unique. The packaging design, label,
colours and branding need to be as
good as possible. The quality of the
product materials is also critical. That is
how a product stands. People see all the
packaging details before they even
touch the product on the shelf.
If you have a well-known brand with the
same packaging for many years, then
maybe your brand sells itself. Otherwise
you need unique packaging that has not
been seen or made by your competitors.
When packaging budgets are
limited, what small things make a
big difference?
Karlsson: If your budget is limited,
working with a family-owned company
helps you stretch your money further.
In our organisation, we can make quite
fast solutions and are flexible on the
customer side.
We know the products, what can and
cannot be done, all the technical details
so we can give clients the information
and answers they need fast.
People see
all the
packaging
details before
they even
touch the
product on
the shelf
Innovative Packaging
That Stands Out on a Shelf

2. The marcus evans Summits
group delivers peer-to-peer
information on strategic matters,
p r o f e s s i o n a l t r e n d s a n d
breakthrough innovations.
Please note that the Summit is a
closed business event and the
number of participants strictly
limited.
About the EuroPack Summit 2017
The EuroPack Summit is a premium forum bringing elite buyers and sellers
together. The Summit offers FMCG packaging executives and suppliers and solution
providers an intimate environment for a focused discussion on how to win the battle
for market and mind share through packaging. Taking place at Fairmont Le
Montreux Palace, Montreux, Switzerland, 18 - 19 September, the Summit includes
presentations on enhancing the environmental performance of packaging systems,
executing sustainable initiatives, managing changing regulatory requirements,
exploring smart pack technologies, and creating brand messaging consistency.
www.europacksummit.com
About Muovi-Heljanko OY
Muovi-Heljanko OY is a family company founded 1985 and based in Finland near Helsinki.
Muovi-Heljanko OY produces plastic bottles, jars and jerry cans. Main materials are HDPE and PET.
As a family company, we are very flexible. We have top quality and 100% delivery reliability. We also have a highly automated
production and a fully automated warehouse.
www.muovi-heljanko.fi
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.
For more information, please visit: www.marcusevans.com
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To view the web version of this interview, please click here:
http://events.marcusevans-events.com/europack2017-heljanko-karlsson
Contact
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
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