Political media texts from Taiwan and China emfrear
This document discusses and analyzes political media texts from Taiwan and China regarding their relationship. It provides background information on the political relationship between the two countries. It then summarizes and analyzes an editorial from a Taiwanese newspaper that warns about China's attempts to influence Taiwanese culture and identity through promoting Chinese culture. Next, it summarizes and analyzes an op-ed from a Chinese newspaper arguing that China's goal of national unification is a historical necessity based on Chinese political thought. The document concludes by noting how ideological opinions can be expressed and the role of power relations in these political texts.
Political media texts from Taiwan and China emfrear
This document discusses and analyzes political media texts from Taiwan and China regarding their relationship. It provides background information on the political relationship between the two countries. It then summarizes and analyzes an editorial from a Taiwanese newspaper that warns about China's attempts to influence Taiwanese culture and identity through promoting Chinese culture. Next, it summarizes and analyzes an op-ed from a Chinese newspaper arguing that China's goal of national unification is a historical necessity based on Chinese political thought. The document concludes by noting how ideological opinions can be expressed and the role of power relations in these political texts.
Este documento presenta una introducción a los sectores de negocio digital dividiéndolo en varias secciones: una visión general, empresas, tendencias, retos, perfiles profesionales requeridos y una sección de preguntas y respuestas. El autor, Albert Solana, es un ingeniero informático y director de proyectos web con experiencia en empresas como Fundació Equilibri y su propia compañía BeWave dedicada a la presencia en redes sociales.
The document discusses multi-sensory integration for a proposed Digital Earth Nervous System. It outlines objectives to stimulate discussion on geospatial data interoperability and future research directions. The authors present the concept of a Digital Earth Nervous System that integrates data from various sensors, including citizens. Examples are provided of integrating social media and sensor data for applications like forest fire monitoring. Challenges of conflicting sensor data are discussed. The authors propose a stepwise approach to initial development and expanding to new domains.
The document discusses the potential for "the crowd and the cloud" to represent the next evolutionary step in geo-information processing. It first introduces three disruptive innovations - mobile social internet, cloud computing, and the internet of things. It then discusses the crowd, who they are, what they want, and what they do geospatially. The cloud is defined, including different deployment and service models. Past research is reviewed on topics like automatic image geo-tagging and using social media for crisis management. Future research themes are proposed around new sources and modes of geo-information production, new processing methods, improving interoperability, and applications.
Enriching geo-social media content @AGILE 2015Frank Ostermann
The document discusses using geo-social media as sensors for earth observation with uncalibrated in-situ data. It presents geo-social media as a new source of geo-information that comes from implicit and explicit participation. While offering rich, real-time data, geo-social media sensors have challenges like unknown quality, structure and licensing. The document explores practical examples of contextualizing French forest fire social media posts and analyzing place semantics across media. It outlines open problems and future research directions such as multi-sensory data fusion, hybrid quality assurance, and crowdsourced supervision of analysis processes.
Geographic Context Analysis of Volunteered InformationFrank Ostermann
This document discusses using volunteered geographic information (VGI) from social media to support crisis response for forest fires. It outlines research on analyzing the geographic context of VGI from Twitter and Flickr to assess relevance and credibility for detecting forest fire events in near real-time. The research used keyword filtering, geocoding, quality scoring based on location and land cover context, and spatiotemporal clustering of VGI to detect clusters corresponding to forest fire events in France in 2010 and 2011. Results showed the approach could detect fires from social media posts but that relevance, credibility and quality varied, requiring improved filtering and potential human review.
The document discusses the present perfect tense and how it is used to talk about actions that began in the past and continue in the present. It provides examples of how to use the present perfect with time expressions like "how long" and "for" as well as the difference between the present perfect and other tenses like the present continuous and simple present. It then provides exercises for the reader to practice using the present perfect in conversations by filling in responses.
The document discusses bandwidth calculation settings for call admission control in Sametime Unified Telephony 8, including default values and ranges for parameters like fax bit rates, voice codec bit rates and packetization intervals, and tables showing bandwidth requirements for different codecs with and without encryption at various link speeds. It also notes that using higher compression codecs trades off speech quality for additional call capacity.
CPM is a human resources consulting firm that has been active in Belgium since 1980 with offices in several Belgian cities as well as Shanghai and Beijing. They have around 30 experienced HR consultants and partner with other consulting firms. CPM supports organizations in strategic decision making from mission and vision development to implementing specific HR solutions to maximize business performance through people. Their mission is to formulate and implement strategic recommendations and HR solutions and services based on their clients' organizations, goals, and strategies.
Large Italian corporates (Turnover > € 500 millions)Eugenio Pugliese
This document provides information on the 50 largest Italian corporates with annual turnovers greater than €500 million. It includes each company's name, city of registration, turnover in 2009, main business activities and brands, total number of employees, and regional presence in Southeast Europe (SEE), Central and Eastern Europe (CEE), and Commonwealth of Independent States (CIS). The largest companies by turnover are ENI (€83.5 billion), ENEL (€62.2 billion), FIAT (€50.1 billion), and TELECOM ITALIA (€27.2 billion). Together they operate across various industries such as oil & gas, electricity, automobiles, and telecommunications.
The document discusses implementing and supporting blended learning in a K-12 environment. It describes blended learning as a combination of face-to-face and online instruction. The implementation process involves gaining support from stakeholders, providing teacher training, and using a learning management system to deliver online content. A multi-phase approach is recommended, starting with online teacher training and expanding to support students and curricular areas. Ongoing reflection and refinement of the blended model is also emphasized.
A social business is one that embraces true customer communication and makes it a part of their DNA. Social media aware organizations share these six characteristics.
Listen to Your Customers
------------------------------------
Monitor your brand.
Collect and respond to feedback (positive or negative).
Encourage user-generated ideas and content.
Pay it Forward
------------------------------------
Take a helpful posture.
Give away what you do best.
Help spread the ideas of others.
Give more than you take.
Hand Employees the Keys
------------------------------------
Encourage them to be social media aware.
Equip them with the tools and training.
Allow employees to be themselves.
They are your best advocates.
Set No Expectations
------------------------------------
You engage to be helpful and supportive.
You don’t expect a bottom line ROI.
The ROI is in the relationships you build.
Build Bridges
------------------------------------
Maintain current relationships and build new ones.
If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business.
Gary Vaynerchuck calls this the thank you economy.
Support the Community
------------------------------------
Connect your audience to valuable content.
Don’t steal the spotlight. No one likes a ball hog.
Become the glue that connects people.
This document discusses different movie genres including drama, comedy, action, and thriller. It states that drama offers the best movies to see and comedy offers movies that will make you laugh. The document also provides contact information for Ernesto Mora Nazario including his email and university website.
This document discusses movies and recommends some drama and comedy films to watch. It lists the films Titanic, Avatar, 500 Days of Summer, and Inception as highly rated dramas. For comedies, it suggests watching Harold and Kumar, American Pie, and Toy Story. The document was written by Ernesto Mora Nazario, a student at Universidad del Sagrado Corazon.
Este documento presenta una introducción a los sectores de negocio digital dividiéndolo en varias secciones: una visión general, empresas, tendencias, retos, perfiles profesionales requeridos y una sección de preguntas y respuestas. El autor, Albert Solana, es un ingeniero informático y director de proyectos web con experiencia en empresas como Fundació Equilibri y su propia compañía BeWave dedicada a la presencia en redes sociales.
The document discusses multi-sensory integration for a proposed Digital Earth Nervous System. It outlines objectives to stimulate discussion on geospatial data interoperability and future research directions. The authors present the concept of a Digital Earth Nervous System that integrates data from various sensors, including citizens. Examples are provided of integrating social media and sensor data for applications like forest fire monitoring. Challenges of conflicting sensor data are discussed. The authors propose a stepwise approach to initial development and expanding to new domains.
The document discusses the potential for "the crowd and the cloud" to represent the next evolutionary step in geo-information processing. It first introduces three disruptive innovations - mobile social internet, cloud computing, and the internet of things. It then discusses the crowd, who they are, what they want, and what they do geospatially. The cloud is defined, including different deployment and service models. Past research is reviewed on topics like automatic image geo-tagging and using social media for crisis management. Future research themes are proposed around new sources and modes of geo-information production, new processing methods, improving interoperability, and applications.
Enriching geo-social media content @AGILE 2015Frank Ostermann
The document discusses using geo-social media as sensors for earth observation with uncalibrated in-situ data. It presents geo-social media as a new source of geo-information that comes from implicit and explicit participation. While offering rich, real-time data, geo-social media sensors have challenges like unknown quality, structure and licensing. The document explores practical examples of contextualizing French forest fire social media posts and analyzing place semantics across media. It outlines open problems and future research directions such as multi-sensory data fusion, hybrid quality assurance, and crowdsourced supervision of analysis processes.
Geographic Context Analysis of Volunteered InformationFrank Ostermann
This document discusses using volunteered geographic information (VGI) from social media to support crisis response for forest fires. It outlines research on analyzing the geographic context of VGI from Twitter and Flickr to assess relevance and credibility for detecting forest fire events in near real-time. The research used keyword filtering, geocoding, quality scoring based on location and land cover context, and spatiotemporal clustering of VGI to detect clusters corresponding to forest fire events in France in 2010 and 2011. Results showed the approach could detect fires from social media posts but that relevance, credibility and quality varied, requiring improved filtering and potential human review.
The document discusses the present perfect tense and how it is used to talk about actions that began in the past and continue in the present. It provides examples of how to use the present perfect with time expressions like "how long" and "for" as well as the difference between the present perfect and other tenses like the present continuous and simple present. It then provides exercises for the reader to practice using the present perfect in conversations by filling in responses.
The document discusses bandwidth calculation settings for call admission control in Sametime Unified Telephony 8, including default values and ranges for parameters like fax bit rates, voice codec bit rates and packetization intervals, and tables showing bandwidth requirements for different codecs with and without encryption at various link speeds. It also notes that using higher compression codecs trades off speech quality for additional call capacity.
CPM is a human resources consulting firm that has been active in Belgium since 1980 with offices in several Belgian cities as well as Shanghai and Beijing. They have around 30 experienced HR consultants and partner with other consulting firms. CPM supports organizations in strategic decision making from mission and vision development to implementing specific HR solutions to maximize business performance through people. Their mission is to formulate and implement strategic recommendations and HR solutions and services based on their clients' organizations, goals, and strategies.
Large Italian corporates (Turnover > € 500 millions)Eugenio Pugliese
This document provides information on the 50 largest Italian corporates with annual turnovers greater than €500 million. It includes each company's name, city of registration, turnover in 2009, main business activities and brands, total number of employees, and regional presence in Southeast Europe (SEE), Central and Eastern Europe (CEE), and Commonwealth of Independent States (CIS). The largest companies by turnover are ENI (€83.5 billion), ENEL (€62.2 billion), FIAT (€50.1 billion), and TELECOM ITALIA (€27.2 billion). Together they operate across various industries such as oil & gas, electricity, automobiles, and telecommunications.
The document discusses implementing and supporting blended learning in a K-12 environment. It describes blended learning as a combination of face-to-face and online instruction. The implementation process involves gaining support from stakeholders, providing teacher training, and using a learning management system to deliver online content. A multi-phase approach is recommended, starting with online teacher training and expanding to support students and curricular areas. Ongoing reflection and refinement of the blended model is also emphasized.
A social business is one that embraces true customer communication and makes it a part of their DNA. Social media aware organizations share these six characteristics.
Listen to Your Customers
------------------------------------
Monitor your brand.
Collect and respond to feedback (positive or negative).
Encourage user-generated ideas and content.
Pay it Forward
------------------------------------
Take a helpful posture.
Give away what you do best.
Help spread the ideas of others.
Give more than you take.
Hand Employees the Keys
------------------------------------
Encourage them to be social media aware.
Equip them with the tools and training.
Allow employees to be themselves.
They are your best advocates.
Set No Expectations
------------------------------------
You engage to be helpful and supportive.
You don’t expect a bottom line ROI.
The ROI is in the relationships you build.
Build Bridges
------------------------------------
Maintain current relationships and build new ones.
If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business.
Gary Vaynerchuck calls this the thank you economy.
Support the Community
------------------------------------
Connect your audience to valuable content.
Don’t steal the spotlight. No one likes a ball hog.
Become the glue that connects people.
This document discusses different movie genres including drama, comedy, action, and thriller. It states that drama offers the best movies to see and comedy offers movies that will make you laugh. The document also provides contact information for Ernesto Mora Nazario including his email and university website.
This document discusses movies and recommends some drama and comedy films to watch. It lists the films Titanic, Avatar, 500 Days of Summer, and Inception as highly rated dramas. For comedies, it suggests watching Harold and Kumar, American Pie, and Toy Story. The document was written by Ernesto Mora Nazario, a student at Universidad del Sagrado Corazon.
Nous consumidors a les xarxes socials i a InternetCompartia
El día 25 de junio de 2012 tuvo lugar en la sede del CTUG – Centre Tecnològic i Universitari de Granollers el seminario Nous consumidors a les xarxes socials i a Internet. El seminario se centró en el cambio de comportamiento de los consumidores en Internet y en las características y necesidades de los prosumidores (consumidor proactivo, en inglés prosumer).
La nostre empresa a les Xarxes Socials - Arbúcies 2010AlterEgo Web
Transperències de la píndola empresarial organitzada per l'Ajuntament d'arbúcies el 6 de novembre del 2010. En aquest píndola hem tractat la prescència de la nostra empresa a les xarxes socials.
10 idees pràctiques per promocionar les programacions familiars a InternetMontserrat Peñarroya
Aquesta presentació correspon a la meva participació en la Taula Rodona: Com promocionar i captar públics per al teatre infantil, juvenil i familiar? impartida a Igualala el 14 d'abril.
Exposición teórica y práctica sobre cómo pueden sacar las agencias de viaje el máximo provecho de las redes sociales. Expuesta durante la Convención de Agencias de Viajes, organizada por AVASA el 24 de febrero en Sitges
¿Por qué deben estar las ONL en las redes sociales?BeWave
Este documento explica por qué las organizaciones no gubernamentales (ONG) deben estar presentes en las redes sociales. Las redes sociales permiten a las ONG comunicarse de manera más efectiva con las personas y entre sí, informar sobre sus proyectos y campañas, sensibilizar sobre sus causas, recaudar fondos, ofrecer y encontrar recursos, y coordinar respuestas en emergencias. Las principales redes que las ONG deben utilizar incluyen Facebook, Twitter, YouTube y LinkedIn. Para tener éxito, las ONG deben desarrollar una
¿Por qué conviene estar en las redes socialesBeWave
Este documento discute la importancia de estar presente en las redes sociales para las empresas. Explica que las empresas deben adaptarse a la evolución de la comunicación offline a online, donde los consumidores son ahora activos y pueden crear contenido. También destaca que estar en las redes sociales permite a las empresas escuchar a los consumidores, satisfacer sus necesidades y obtener recomendaciones que atraigan nuevos clientes.
6. Per què cal estar
a les xarxes socials?
1. beadaptable... beonline !
2. beclear
3. berealistic
4. beintelligent
7. 1 beadaptable ...
beonline!
El canvi del paradigma
2. beclear
publicitari
3. berealistic
4. beintelligent
8. beadaptable... beonline!
Abans existien els Mass Media
• Emissor (empresa) transmetia
Missatge (publicitat) a Receptor
(consumidor)
• Públic era PASSIU
• Mitjans de comunicació
UNIDIRECCIONALS
• Mitjans de masses
• Un parla, molts escolten
• Dificultat de donar feedback
9. beadaptable... beonline!
Ara existeixen els ME Media
• Empresa escolta Missatges • Canals MULTIDIRECCIONALS:
dels Consumidors
• Cada persona pot crear contingut
• Mitjans de masses + xarxes socials
• El Públic és ACTIU
• Molts parlen, molts escolten
10. 2 beclear
1. beadaptable ... beonline ! Què són les xarxes
socials?
3. berealistic
4. beintelligent
11. L’efecte Groundswell
beclear (Charlene Li y Josh Bernoff)
“Una tendència social que fa que la gent utilitzi les tecnologies 2.0 per a comunicar-se,
experimentar nous serveis i productes, requerir informació, intercanviar opinions, etc”.
12. 3 berealistic
Algunes xifres significatives
1. beadaptable ... beonline ! sobre les xarxes socials
2. beclear
4. beintelligent
14. 4 beintelligent
Per què han d’estar les
empreses a les xarxes socials?
1. beadaptable ... beonline !
2. beclear
3. berealistic
15. beintelligent 1 Perquè cada vegada
hi ha més gent
Al món A Espanya
• Mil milions de persones utilitzen les xarxes • Un 85% dels internautes estan a les xarxes
socials al món. socials.
• D’aquestes, 600 milions les utilitzen • Aquests passen un 22% del temps dedicat
diàriament. a internet a les xarxes.
• Un 58% les usa al menys un cop al dia.
Dades pertanyents a la III Onada de l’Observatori de Xarxes Socials de l’agència Cocktail Analysis.
16. beintelligent 2 Perquè Internet influencia
els processos de compra
• El 25% prefereix la publicitat a internet
perquè ofereix més informació.
• El 59% dels usuaris consulta internet
abans d’efectuar compres.
• El 26% consulta les opinions d’altres
p e r p ren d re d e c i s i o n s s o b re
compres importants.
Dades procedents de l’estudi elaborat per Yahoo, amb dades de EGM, AIMC Marcas y TGI Net. (2010)
17. beintelligent 3 Perquè la gent interactua
amb les marques a Internet
• Un 63% dels usuaris recomanen Sectors que més seguidors atreuen a
productes a través de Twitter. El 61% les xarxes
comparteix les seves queixes sobre
Media / entertainment 50%
productes i serveis.
Fashion / luxury goods 45%
Food and retail 43%
• El 52% es fa seguidor d’alguna Travel 35%
marca. D’aquests, el 46% parlen
Cars 28%
favorablement d’elles.
Sport 28%
Good causes / charity 26%
• Entre 5 i 6 de cada 10 usuaris han Industry 13%
fet referència a alguna marca o
producte en les seves converses (a
Facebook, Tuenti i Twiter).
18. beintelligent 4 Perquè té una gran viralitat
310 persones sabran que m’agrada el producte
19. beintelligent 5 Perquè ens permet
atreure a nous clients
Campanya a través de la qual han aconseguit
gairebé 6.000 nous seguidors en pocs dies.
20. beintelligent 6 Perquè és més econòmic que
la publicitat tradicional
Abans Ara
• Un anunci en un diari: • El sou d’un community manager: 1.000¤
3.000¤ - 6.000¤ per dia – 1.500¤ per mes
21. beintelligent 7 Perquè podem conèixer l’opinió
dels nostres clients
Abans Ara
• Fèiem un estudi de mercat (car) • Podem preguntar-los a les xarxes (barat,
directe i ràpid)
22. beintelligent 8 Per conèixer les novetats del sector,
contactar proveïdors i/o experts
Per trobar recursos:
Per trobar possibles clients,
proveïdors, experts...
Per debatre sobre el sector
24. beintelligent 10 Per donar a conèixer qualsevol
informació de l’empresa
Nous productes
Nous establiments
Les ofertes del mes
25. Com fer-ho per estar present
a les xarxes socials?
5. beappropiate
6. becreative
7. beaware
8. bestrategic
26. 5 beappropiate
Quins són els millors
canals?
6. becreative
7. beaware
8. bestrategic
27. beappropiate
% Penetració de les xarxes socials
78%
43%
35%
14% 13%
7% 7%
Facebook Tuenti Twitter YouTube Linkedin Flickr Blogs
*Informació obtinguda de la III Onada de l’Observatori de Xarxes Socials, realitzada per l’agència Cocktail Analysis (feb. 2011).
28. 6 becreative
Exemples d’èxit en
5. beappropiate màrqueting social
7. beaware
8. bestrategic
29. becreative 1 Oferir contingut exclusiu
L’hotel Seven de París utilitza Facebook
com a única plataforma per a informar
sobre les tarifes més baixes disponibles
per habitació.
Han aconseguit una audiència de més
de 21.000 fans.
30. becreative 2 Oferir promocions,
descomptes i concursos
31. becreative 3 Premiar l’originalitat
Coca-cola ha organitzat concursos de
fotografia creatius, amb el qual ha
aconseguit que milers de fans
potencials siguin exposats a la marca
quan la gent a la que segueixen
pugen les fotos a les xarxes.
32. becreative 4 Personalitzar el servei
Volskswagen va crear una aplicació que
analitzava el perfil de l’usuari i la seva
informació demogràfica.
Ho utilitzava per recomanar-li el vehicle
que considerava més adequat de tota la
seva gamma.
33. becreative 6 Oferir informació d’interès
La Sirena té una secció del Facebook on informa de l’agenda cultural
del dia a les diferents ciutats d’Espanya.
34. 7 beaware
Algunes empreses de Lleida
5. beappropiate
a les xarxes socials
6. becreative
8. bestrategic
39. beaware Administració
Ara Lleida Consell Comarcal Segarra
40. beaware Espais culturals
Teatre de l’Escorxador Orfeó Lleidatà
41. 8 bestrategic
Com fer-ho per estar presents
5. beappropiate
a les xarxes socials?
6. becreative
7. beaware
42. bestrategic 1 Definir objectius
Directes Instrumentals
• Potenciar les vendes • A u g m e n t a r e l s
• Crear marca seguidors
• Incrementar BBDD • Posicionar la marca
• Entendre el mercat • Fidelitzar clients
• Obrir nous canals de • Interactuar amb els
comunicació amb els seguidors
clients • Influir els prescriptors
43. bestrategic 2 Definir el procés a seguir
• Escoltar: Conèixer la nostra reputació online i la de la
competència.
• Actuar: Crear la identitat digital i dinamitzar continguts.
• Interactuar amb els consumidors/usuaris (Actitud proactiva).
• Influir els prescriptors 2.0
Objectiu: Obtenir recomanacions per captar nous clients i fidelitzar els actuals
44. bestrategic 3 Definir els canals
Quin és el nostre públic objectiu? Quins canals utilitza?