2. COLUMNS
“They will help you in getting order and structure of your magazine, but do
resist to imprison your thinking into standard format because rigidity dulls the
creativity. To avoid that trap you can play with column width and shapes. You
should treat each story as a separate unit and mix the number of columns in
each story. One story can be laid out on a two column grid while the other can
be laid out in three, four or more column grid”
From this quote it is clear that I need to consider the use of some sort of
columns to make the magazine neat and the text easy to read and follow,
however to avoid the magazine looking boring I will use different lengths of
columns to make it look like it’s less to read which encourages the audience to
read the article.
3. STEPS
1.Content – always use interesting ideas, do not use anything that doesn’t look
appealing to the reader
2. Know your audience – make sure you aim your writing at your audience
3. Typography –
4. Spacing – Find out what line-height and letter-spacing people use to make
their text more readable
5. Maintain a hierarchy – We should all know the difference between serif and
sans-serif fonts. Titles should be written in sans-serif fonts, where as serif
fonts should be used for body text.
6. Maintain structure – make sure that your typefaces are legible and your
content is readable.
4. There is a quote from
the main story this gives
insight of what the
article is about, and they
feel like they are more
involved in the magazine
through direct address.
The picture follows the
house style, it has the
same dark colour
scheme.
DOUBLE PAGE SPREAD
The title of
the band is
big and
colourful to
draw
attention
The text is in columns that give it the appearance of
smaller amount of writing to read
5. MASTHEAD
Rocksound placed their masthead at the top, in front
of the main feature, to make it clear what the
magazine is called and so that it draws attention to it
and sticks in the readers mind.
In comparison to Rocksound, KERRANG! Put their mast
head behind the main feature meaning they do not need it to
be recognized and that their audience know which magazine
it is just by the house style.
6. ANCHORAGE
The anchorage text is the largest text on the front
cover right after the masthead, it is used to attract the
audience and inform them of what’s inside the
magazine making them want to buy it. Many
magazines do this to make the edition seem more just
like it’s focused on one band making it more personal.
KERRANG! Is different in this way as their anchorage
is more to the left and slanted instead of being in the
middle, meaning the main picture is more in focus of
the cover.
7. FEATURES
The other features on the front page are a lot smaller and usually on
Sides, in comparison to the anchorage and the masthead. They
are not as likely to catch people’s eye as they are walking past but
They are important to the target audience as after their attention is
Captured they need to find out if they will enjoy the magazine or not.
KERRANG! Is different in this case as
Their other features are not a lot smaller than the main
features and they are in bright writing and bubbles to
attract attention, also they are not all in organised
columns on the side, they are at different angles to stand
out more.
8. The heading is bold and
follows the colour scheme of
the house style. This makes it
stand out so the audience are
aware what page they are on.
The contents page is split into
Columns of different length
Which are also in numerical
order, this makes it easier for
the reader to find pages and
articles.
Smaller versions of the front
covers are used to advertise
subscription to the magazine, it’s
an effective form of advertising
as if someone already bought the
magazine once they will be more
likely to subscribe.
