1. Digital
Strategy
Daniel Tamsen
ADV420
New Media Driver‟s License
2. Levi Strauss and Company, founded in 1853 in
San Francisco, California. This company has
been one of utmost evolution, modern
themes, and an impeccable style when it
comes to denim jeans. Over the span of 200
years, Levi‟s has been constantly seeking new
innovations to not only market their denim
jeans, but to also build deep relationships with
the people who wear them. Always seen as a
„hip‟ and modern company, Levi‟s knows no
boundaries when it comes to new ideas and
tactics towards advertising.
4. Key Performance Indicators
REACH
Focusing on issues such as geography, and unique
visits to their site, Levi can help to develop their
digital strategy while still being able to keep track
of and measure their success and goals.
By reviewing these measurements,
Levi can see who needs more
attention or engagement, or which
parts of the world are actually
actively participating with the brand.
5. Key Performance Indicators
ENGAGEMENT
Using tools like heat maps and click
patterns, a company can be sure to
track how users are using their
content. This can become important
on measuring what exactly Levi brand
users want from the company.
Another tool used to track
engagement, GoogleAnalytics will
help to measure and track
engagement of viewers.
6. Key Performance Indicators
ATTITUDE
In today‟s world, people use the Internet
to voice their concerns and opinions. By
using social media sites and blog sites to
track user comments and attitudes, can
help Levi open the direct relationship that
the Internet allows for brands.
Levi can use these comments and apply
them to how their consumers see their
brand and company
7. Plan
BLOG Creating a blog where consumers can post pictures of
them in their favorite Levi jeans, from over past
decades until now, can help to create engagement.
Entitled “What‟s Your Number?”, the
CAMPAIGN campaign can help consumers reminisce
about all of those famous jeans numbers
that originated from the original 501.
Levi can use this website to post their
new designs to see how the public likes
them by including voting.
Have „jean experts‟ on hand to answer
questions about washing or jean coloring,
APP. and include fashion tutorials via YouTube.
8. Budget
$60,000: allocated to building the new
website, and the platform fees.
$30,000: allocated to developing the
Smartphone application.
$25,000: allocated to the digital
agency developing website $180,000
and application campaign.
$20,000: allocated to event planning
and promotions (marketing/
promotional events)
$45,000: allocated to additional
costs, promotional material.
9. Levi Strauss and Co. is a world winning,
evolutionary company that is continually pushing
boundaries, and growing each and every single
day.
This digital campaign, along with their additional
successes as a brand and company, will help to
complement Levi and their trendy jean consumers.
With more than 200 years of history, Levi Strauss
and Co. should promote their accomplishments
through a main website medium, that‟ll be
available to showcase future successes soon to
come.
