Lululemon Marketing Mix
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Team Project: Analysis of Lululemon Company
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Lululemon Marketing Mix
- 2. Lululemonathletica Presented By: Chocolate Thunder!!! Melissa, Emily, Mariam & Jessica
- 5. Structure
- 9. Motivating and inspiring healthy living and individuals
- 10. Active in the community
- 11. yoga programs
- 12. running clubs
- 13. web site“What we do to the earth we do to ourselves.”
- 15. First shop in 2000 in Kitselano
- 16. IPO in 2007
- 18. “Provide components for people to live longer, healthier, and more fun lives.”“Jealousy works the opposite way you want it to.”
- 21. Competitors High Cost Sporty /Casual Yoga Low Cost
- 22. Structure Linear - Communication runs in all directions Corporate Leaders Educators -----------------------------------------------------------------
- 24. Research Development (RD) program
- 25. Group Commission
- 26. Free yoga classes“Creativity is maximized when you’re living in the moment.”
- 28. Runners
- 29. Dancers
- 32. Donations
- 33. Centre for Integrated Healing
- 34. Silken Laumann’s Active Kid
- 35. Raising funds for local charities
- 36. Healthy, safe factories “Dance, sing, floss and travel.”
- 38. Natural, organic or sustainable fabrics
- 39. Energy efficient stores & renewable building materials
- 40. Recycle at all of their facilities
- 42. Authorized: 200,000,000
- 43. Issued: 50,000,000
- 44. 61% owned by directors and executives
- 46. Net Income 2008: $ 30,842,000 2009: $ 39,363,000 2010: $ 58,281,000 Revenue Gross Profit 2010: $452,898,000 2009: $353,488, 000 2008: $269,942,000 2010: $223,086,000 2009: $179,067,000 2008: $144,927,000 Canada United States Australia Asia
- 47. Abilities “Friends are more important than money.”
- 48. “Do one thing a day that scares you.” Strengths
- 50. Be active in your Community programs
Editor's Notes
- lululemonathletica: yoga-inspired apparel for healthy livinglululemonathletica makes technical clothing for yoga, dancing, running, and most other sweaty pursuits. We create components for people to live longer, healthier, more fun lives. Community-Based Marketing We differentiate our business through an innovative, community-based approach to building brand awareness and customer loyalty. We pursue a multi-faceted strategy which (partnering with local fitness practitioners & retail educators and creating in store community boards) leverages our local ambassadors, in-store community boards, retail educators and a variety of grassroots initiatives.Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life and health. We believe she pursues exercise to achieve physical fitness and inner peace. As women have continued to embrace a variety of fitness and athletic activities, including yoga, we believe other athletic apparel companies are not effectively addressing their unique style, fit and performance needs. We believe we have been able to help address this void in the marketplace by incorporating style along with comfort and functionality into our products. Although we were founded to address the unique needs of women, we are also successfully designing products for men who also appreciate the technical rigor and premium quality of our products. We believe that we are one of the leaders in the yoga apparel market and are well positioned in the broader sports apparel market.
- Educators are encouraged to share their ideas with leaders and corperate staff.You could call Chop Willson (Creator) at any given time!- Great exaple of this is boxing day. Cipwillson came to work as an educator at Metro (8hr shift like the rest of us!)
- Emp ref – If you refer someone and they are hired to the company and stay longer tthan 3months you get $100 if 6 months $200RD= For athleet educators the get comped clothing and in return they provide feedback to the the creators of the garnment in case it needs improvements.Group Commish = The team work together to reach monthly goals, if they reach it they get paid out commessionFree Yoga = Full time 2 part time 1 per week
- - Tailored support in the sense that we help the guest get exactly what they need my asking probing questions. Depending on the activity they are looking to do will enable an educator to present them with the right tools and clothing for that particular activity.