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Lululemon Marketing Mix

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Team Project: Analysis of Lululemon Company

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Lululemon Marketing Mix

  1. 1.
  2. 2. Lululemonathletica<br />Presented By: Chocolate Thunder!!!<br />Melissa, Emily, Mariam & Jessica<br />
  3. 3. Overview<br /><ul><li>Who they are
  4. 4. Industry Analysis
  5. 5. Structure
  6. 6. Employee Program
  7. 7. Sustainability
  8. 8. Financial</li></li></ul><li>Who they are<br /><ul><li>Known for high quality yoga/active wear
  9. 9. Motivating and inspiring healthy living and individuals
  10. 10. Active in the community
  11. 11. yoga programs
  12. 12. running clubs
  13. 13. web site</li></ul>“What we do to the earth we do to ourselves.”<br />
  14. 14. History<br /><ul><li>Founded in 1998 by Chip Wilson
  15. 15. First shop in 2000 in Kitselano
  16. 16. IPO in 2007
  17. 17. Mission Statement
  18. 18. “Provide components for people to live longer, healthier, and more fun lives.”</li></ul>“Jealousy works the opposite way you want it to.”<br />
  19. 19. Industry <br />Textile – Apparel Clothing<br /><ul><li>Annual growth 28.1%</li></ul>Consumer Goods <br /><ul><li>17 out of 25 Best Canadian Brands 2010
  20. 20. Community-based marketing approach</li></ul>Target Market <br /><ul><li>People who share Lulu’s vision</li></li></ul><li>Size and Markets <br />
  21. 21. Competitors<br />High Cost<br />Sporty /Casual<br />Yoga<br />Low Cost<br />
  22. 22. Structure<br />Linear<br /> - Communication runs in all directions<br />Corporate Leaders Educators<br />-----------------------------------------------------------------<br />
  23. 23. Employee Programs<br /><ul><li>Employee referral programs
  24. 24. Research Development (RD) program
  25. 25. Group Commission
  26. 26. Free yoga classes</li></ul>“Creativity is maximized when you’re living in the moment.”<br />
  27. 27. The Guests<br /><ul><li>Yoga enthusiasts
  28. 28. Runners
  29. 29. Dancers
  30. 30. The day to day / Looking for comfort</li></ul>The Difference<br /><ul><li>Tailored education of all products
  31. 31. Goal setting/ on-line support</li></li></ul><li>Social Responsibility<br /><ul><li>Free weekly programs for public
  32. 32. Donations
  33. 33. Centre for Integrated Healing
  34. 34. Silken Laumann’s Active Kid
  35. 35. Raising funds for local charities
  36. 36. Healthy, safe factories </li></ul>“Dance, sing, floss and travel.”<br />
  37. 37. Environmental Responsibility<br /><ul><li>Environmental improvements
  38. 38. Natural, organic or sustainable fabrics
  39. 39. Energy efficient stores & renewable building materials
  40. 40. Recycle at all of their facilities
  41. 41. Staff are encouraged to walk, run, or bike for their commute</li></li></ul><li>Lululemon Financials<br /><ul><li>Stock type: Common
  42. 42. Authorized: 200,000,000
  43. 43. Issued: 50,000,000
  44. 44. 61% owned by directors and executives
  45. 45. 16/17 analysts say the stocks are good!</li></li></ul><li>Lululemon Financials<br />
  46. 46. Net Income<br />2008: $ 30,842,000 2009: $ 39,363,000 2010: $ 58,281,000<br />Revenue<br />Gross Profit<br /> 2010: $452,898,000<br /> 2009: $353,488, 000<br />2008: $269,942,000<br />2010: $223,086,000 <br /> 2009: $179,067,000<br /> 2008: $144,927,000<br />Canada<br />United States<br />Australia<br />Asia<br />
  47. 47. Abilities <br />“Friends are more important than money.”<br />
  48. 48. “Do one thing a day that scares you.”<br /> Strengths<br />
  49. 49. Get the Lululemon Experience<br /><ul><li>Share the newsletter!
  50. 50. Be active in your Community programs
  51. 51. Visit: www.lululemon.com</li>

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