The Benefits of City and Regional Branding - Presentation to Local Authoritie...Malcolm Allan
This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding and the important role that regional airports can play in brand development and promotion.
Roy Mediterranean / روي البحر المتوسط / روی مدیترانهMOHAMMAD REGISTRY
Roy Mediterranean
روي البحر المتوسط
روی مدیترانه
Roy Mediterranean in Al Furjan | 4 Years Free Service Charge + 50% DLD Fee Waiver
روي ميديترينيان في الفرجان | رسوم خدمة مجانية لمدة 4 سنوات + إلغاء 50٪ من رسوم التسجيل العقاري
روی مدیترانه در الفورجان | 4 سال خدمات رایگان + 50٪ تخفیف در ثبت سند
Roy Mediterranean are luxury studio & 1BR apartments by Azizi Developments in the upbeat community of Al Furjan
روي ميديترينيان عبارة عن استوديوهات فاخرة وشقق من غرفة نوم واحدة من عزيزي للتطوير العقاري في مجتمع الفرجان المبهج
روی مدیترانه استودیوهای لوکس و آپارتمان های 1 خوابه توسط شرکت سازنده عزیزی در جامعه خوش بین الفورجان است
The Benefits of City and Regional Branding - Presentation to Local Authoritie...Malcolm Allan
This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding and the important role that regional airports can play in brand development and promotion.
Roy Mediterranean / روي البحر المتوسط / روی مدیترانهMOHAMMAD REGISTRY
Roy Mediterranean
روي البحر المتوسط
روی مدیترانه
Roy Mediterranean in Al Furjan | 4 Years Free Service Charge + 50% DLD Fee Waiver
روي ميديترينيان في الفرجان | رسوم خدمة مجانية لمدة 4 سنوات + إلغاء 50٪ من رسوم التسجيل العقاري
روی مدیترانه در الفورجان | 4 سال خدمات رایگان + 50٪ تخفیف در ثبت سند
Roy Mediterranean are luxury studio & 1BR apartments by Azizi Developments in the upbeat community of Al Furjan
روي ميديترينيان عبارة عن استوديوهات فاخرة وشقق من غرفة نوم واحدة من عزيزي للتطوير العقاري في مجتمع الفرجان المبهج
روی مدیترانه استودیوهای لوکس و آپارتمان های 1 خوابه توسط شرکت سازنده عزیزی در جامعه خوش بین الفورجان است
Applying cognitive computing to business operations, transforming front to ba...HfS Research
Ambitious business leaders are reinventing their enterprises digitally with creative strategies, products and customer experiences. Emerging cognitive solutions have the ability to impact business processes in entirely new ways through autonomous decision making and insightful human engagement. However, many business leaders still view cognitive computing as tomorrow’s potential, not necessarily today’s.
In this webinar, experts from HfS Research, IBM, and Waterfund discuss how cognitive platform based solutions and a design-thinking led approach allow for delivering a personalized, end-to-end frictionless experience.
Watch and learn:
Getting real with Cognitive. Real enterprise case examples of cognitive solutions that transform the way Finance, HR and Procurement services operate
How cognitive capabilities and solutions are enhancing IBM clients' BPO services
The role of service delivery to achieve the Intelligent OneOffice
How the next generation of Service Delivery can bring about a frictionless front to back office transformation
Watch the webinar: http://www.hfsresearch.com/pov/hfs-webinar-august-4
Fintech - Investing Platforms: Company Presentation by Andrew Kaye, President & CIO of OurCrowd at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.
Applying cognitive computing to business operations, transforming front to ba...HfS Research
Ambitious business leaders are reinventing their enterprises digitally with creative strategies, products and customer experiences. Emerging cognitive solutions have the ability to impact business processes in entirely new ways through autonomous decision making and insightful human engagement. However, many business leaders still view cognitive computing as tomorrow’s potential, not necessarily today’s.
In this webinar, experts from HfS Research, IBM, and Waterfund discuss how cognitive platform based solutions and a design-thinking led approach allow for delivering a personalized, end-to-end frictionless experience.
Watch and learn:
Getting real with Cognitive. Real enterprise case examples of cognitive solutions that transform the way Finance, HR and Procurement services operate
How cognitive capabilities and solutions are enhancing IBM clients' BPO services
The role of service delivery to achieve the Intelligent OneOffice
How the next generation of Service Delivery can bring about a frictionless front to back office transformation
Watch the webinar: http://www.hfsresearch.com/pov/hfs-webinar-august-4
Fintech - Investing Platforms: Company Presentation by Andrew Kaye, President & CIO of OurCrowd at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.
Rohit Talwar- Broadening the Ancillary Revenue Stream for the Airline Retail ...Rohit Talwar
A look into the key trends affecting the future of airline retail including: stats on airport consumer preferences, transportation integration, mobile technology, onboard amenities, scenarios for the future of airports, and revenue generation models
Driving the Internet of IT
The Rethink! ITEM Europe conference is an international knowledge and project exchange platform bringing together more than 150 CIOs and IT decision makers to network and to discuss key industry topics. In 20 best-practice case studies, live sessions and round tables, 35+ speakers and moderators share their knowledge and expertise. Key topics include IoT, Enterprise Mobility, Big Data, Cloud Technology, and Digital Transformation.
Fintech, Online Brokerage & Online Betting - Presentation by Carolin Gabor, Managing Director of FinLeap at the NOAH Conference London 2016, Old Billingsgate on the 11th of November 2016.
Startup Stage - Mobility & Navigation - Presentation by Christian Adelsberger, CEO of Parkbob at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.
Keynote speech to Aviation industry leaders on 'Aviation Futures Driving Forces, Global Challenges and Potential Disruptions' shaping the next 30 years. Highlighting major factors shaping the operating environment and decision making context for governments, businesses, aviation industry players and regulators over the next three decades. A particular emphasis on emerging disruptive and potentially transformative developments in science and technology.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. Arup is no ordinary firm We are an independent firm of designers, planners, engineers, consultants and technical specialists offering a broad range of professional services. Through our work, we make a positive difference in the world. We shape a better world
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8. Energy/Emissions Reduction 能源产生、使用和减少排放 Conventional City Energy Demand 1650 GWH/year CO2 Emissions 350,000 tons/year Dongtan Eco-City Energy Demand 600 GWH/year CO2 Emissions NONE for power/heat NOTE: this is still not good enough for one planet living…
9. Our Clients Business Leaders STEEP Drivers Design Necessity DTX Leaders Our Staff Arup Fellows HEI Approach National Funding Research Champs Drivers of Change Research Roadmap DTF Projects On Project IP Executive Business as Usual NEXT 3-10 yrs NEW 1-3 yrs NOW < 1 yr ecosystem PULL PUSH Skills Networks Arup Projects In-house Training Papers & Press
26. Hotels of the Future The Business Traveller Hilton International, Copenhagen Context Business travel will continue to grow. How confident are we in this official future? What else could happen? Insights Choreographing Sensations Susan Kozel, Artist, School of Interactive Arts & Technology Cars. That’s a Man’s World. Mogens Laursen, Brand Development Manger, Volvo Guests of the Future Simon Dannatt, CEO, Kae Marketing Intelligence Concepts One Space Fluid, open space with interconnected rooms We-hive Plug-in rooms are organized according to a network of tribes Ego Hotel Highly self-expressive guest pods situated around transportation hubs Tactiles Sensual space sensitive to its guest’s needs
27. City Centre Retail 2025 Gottlieb Duttweiler Institute, Zurich Context The role of the city as the centre of commerce is thousands of years old. Why wouldn’t it stay this way? Insights High Street Success Factors Christoph Ackert, Chairman, Location Services Guerilla Retailing Russ Miller, Vacant A Never Ending Love Story? Dieter Geissbuehler, Architect, Alexander Galiker DG und Partner City Centre Retail Gazette 2025 Concepts The Love Inn Holistic leisure club and social beauty centre Spiral to Heaven Comprehensive health check-up retailing space Digital Rough Guide Culturally-sensitive shopping guide for the global consumer Empty Spaces Disused space ‘mobbed’ and ‘swarmed’ for social shopping
28. Airport Retail 2025 Gottlieb Duttweiler Institute, Zurich Context Think of airports as shopping malls with plane parking. Will airports be the mega-retail hubs of the future? Insights Success Criteria for a Luxury Brand in Airport Retail Peter Zottl, Swarovski Space Architecture Andreas Vogler, Architekture & Vision Unwanted Gifts John Ryan, Retailweek Concepts SIMS World The airport as no-man’s land; a federation of “your own laws” Pleasure Dome Everything is provided for everyone. A place you never have to leave Travel Butler A travel companion trained and activated for your travel enjoyment Ethical Airport A place which considers its relationship to sustainable practice
29. Bloc Islands Re-globalisation Global Yo-Yo Flat Line Bloc Islands GLOBAL GOVERNANCE ECONOMIC GROWTH Official futures
31. What are the key external driving forces that will be important for the next 20 years? STEEP Drivers S ocial T echnological Ec onomic En vironmental P olitical disaggregate prioritize re-aggregate
32. S ocial T echnological E c onomic E n vironmental P olitical Demographic Change Convergence ChIndia Resource Depletion Lack of Vision/Leadership www.driversofchange.com
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34. Foresight Feed Blog Team members upload their latest observations, research and events. drivers of change exhibitions Traveling series of exhibitions featuring the drivers of change research including London, Tokyo, etc. (need image)
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38. A few THOUGHTS some of the trends and themes we think are important
39. “ The Urban population [in China] is to reach 1.12 billion by 2050; this is a shift of more than 600 million people from rural to urban.” Guangming Daily Urbanisation
40. Urbanisation demographic change uncomfortably predictable Urban More Developed Rural More Developed Rural Less Developed Urban Less Developed Source: United Nations Population Information Network
42. the energy / wealth ladder Source: IMF, BP +$25k/capita : little extra energy needed +$15k/capita : services start to dominate growth +$5k/capita : industrialisation and mobility take off +$10k/capita : industrialisation near complete Korea Thailand Brazil Mexico India China GJ/capita GDP/capita (‘000 1997$ PPP) Japan EU Australia US 0 50 100 150 200 250 300 350 0 5 10 15 20 25 30 35
43. 24 Nov 2009 ageing population the number of people aged 60 will triple by 2050. Who will work for you?
what I will cover – intro to arup, the way we explore the future – research, innovation, foresight – more detail on foresight methods we use – I will run through some of our research output – finally you can spend some time to help invent some drivers of change for UPMF
me – engineer, AI, heavily influenced by user centred design – web, product, service design – at arup joined R&D – set-up foresight activity
We are a global firm of designers, engineers, planners and business consultants, providing a diverse range of professional services to clients around the world. A partnership. Holistic design. Sustainability, shaping a better world at our core. We work from 91 offices on projects spanning 128 countries .
We work from 91 offices on projects spanning 128 countries sydney opera house 1959 – 1973 – iconic project for Ove
The building is sustainable & energy efficient. 90% of the solar energy falling on it, is trapped within the structural zone & will be used to heat the pools & interior. THE WATER CUBE, NATIONAL SWIMMING CENTRE, BEIJING, CHINA 17,000-seat swimming centre, with a total floor space of over 70,000m2 for the Beijing Olympics 2008. The Centre will be used prior & post Games as a multi-purpose leisure & elite swimming centre. The Water Cube, which was inspired by cells & soap bubbles will be clad in ETFE foil cushions. It is based on a common natural pattern, the most effective sub-division of three-dimensional space - the fundamental arrangement of organic cells & the natural formation of soap bubbles. It is also based on the way that structure tiles spaces. A structure based on this unique geometry is highly repetitive & buildable whilst appearing very organic & random. Also the ductile space frame that is generated from this geometry is ideally suited to the seismic conditions found in Beijing.
NOW, NEW, NEXT - this chart shows a view of how the company supports research innovation and foresight activity. Issues are pushed from the right and pulled from the left
Acoustics | Applied Geology | Architecture |Audio Visual | Bridges | Building Physics | Business Administration CAD | Communications & IT | Consultation | Ecology | Electrical | Energy | Environmental Services Engineering Environmental | Facade Engineering | Facilities | Financial | Fire | Fluid Dynamics | Geotechnics | Graphics | GIS Highways | Investigation, Repair and Refurbishment | Legal | Lighting | Logistics | Maritime | Marketing | Materials Mechanical Services | Project Management | Property Consulting | Rail Operations | Risk | Research Resource & Waste Management | Quality Management | Security | Seismic | Site Development & Regeneration Structural | Sustainability | Transport Consulting | Track | Traction Power | Train Control | Tunnels Venue Consulting | Virtual Design| Water | Wind Engineering
Research happens through-out the firm but is also supported centrally via a research term. Their mission: Responding to Business needs by: Encouraging, leveraging and sharing research outcomes and best practice within the Arup community
ROADMAPS - Allow us to plan our research activity against overarching trends evolving to reflect latest developments and research needs Future needs and priorities include design tools, health and lifestyle, building performance , water etc.
NETWORKING Our staff have many formal and informal links through to higher education - “Our vision is to significantly advance the UK’s capability to deliver solutions for a sustainable future, by forging practical research collaborations and sharing the outcomes regionally, nationally and internationally”
FUNDING - Their role is to support the strategic development of research and guide the strategy for our funding portfolio – investment in arup Internal R&D calls for proposals: 4 per year £1,250k Intellectual Property Executive £380k Project Plus £50k External Collaborative Research projects £1,825k Pays Arup staff time and expenses for collaborations Leverage between 50% and 2000%
foresight works with thought leaders both inside and out the company to help identify trends that will affect the built environment – multi disc team – architect, engineer, art historian, physicist, economist, geek, social scientist + many interns
how do we work? we have 6 working assumptions head – design analysis; heart – our sustainability philosophy; gut – the qualitative feelings 57 seconds to interview someone
futurists don’t right THE future – they write many futures
we believe there is great value in speaking to many diverse people and listening – much of our drivers of change work has been crowd sourced the future is already here it is just not evenly distributed - gibson
expertise is important – but so is collaboration, networks and ecosystem thinking – Arup employ T shape people
we are biased - a sustainable future is critical
this is probably our main assumption that we try to get our business sectors to accept as standard working practice.
But what do we deliver? March 2006 saw the launch of DoC 2006 – an Arup Design and Technical Executive funded initative – a set of 50 big issues that we believe will drive change.
Where do these issues come from? We do themed workshops with industry thought leaders – to understand current opinion and create plausible futures. for example the hotel of the future resulted in 4 different hotel designs based on 4 quite different future scenarios
socially engineered, designed, user centric approach.
CSM gazette – summer project
included a publication as output – coauthored, published by GDI
The different worlds are created by selecting 2 issues that when mapped as opposites in a 4 square allow us to explore 4 very different worlds. One square will often be the official future – the other three are often difficult “hard to think about” scenarios that seem implausible to those working in the industry
for example between 2005 and 2008 we collected the opinion of 1000’s of people on where they thought we were today (e.g. C) and where they thought we were heading in 20 years time (e.g. C’) – the arrows show the trends of movement of votes from one quadrant to another.
to help understand the plausible futures which may exist we try to identify issues that will drive change. We use the STEEP framework to help broaden our thinking – most people will have good knowledge of 2 or 3 STEEP areas but not all.
here are examples of the top drivers which emerged through events over the past few years.
videos - http://vimeo.com/1690342 or channel ForesightbyDesign http://vimeo.com/channels/foresight
in addition to face to face workshops we also gather opinion online via our tag clouds – here is one from poptech where we had just over 5000 votes cast
we also did an exhibition in a shipping container for design week in tokyo – we had a sushi bar conveyor carrying the cards plus blanks – we received 1200 issues over the duration of the 1 week show.
During 2007/2008 we developed themed card sets around 6 specific themes – researchers interned with us to develop sets of 25 issues – these have also been supplemented with 2 sets on the theme of poverty and food.
So what kind of content is in the cards?
1 - urbanisation– why is everyone moving to cities? WEALTH HEALTH OPPORTUNITY -
implications here for the kind of infrastructure that will be required in future cities – opportunities to leap frog in developing vs developed? different kinds of risks in developing communities – environmental, security, health….
from the 2006 set
from the 2006 set
from the 2006 set
impact on requirements for built environment, community, society
summary - we normally spend a day thinking about this, online versions, add comments
summary - ning site - add a group if you want, tag cloud - if you want to create a public version for UPMF then let me know.
how to get involved – if you want to contribute to examples of bits of cities that you would “cut or paste into the neighborhoods' you use – go to this project. it concerns a wider range of aspects of urban fabric and life - not simply spatial, though it can be - and also enables you to suggest things you'd like to see less of i.e. a cut from a city, as well as a paste into a city. So we might imagine suggested pastes into an urban environment could be elements of urban infrastructure - trams, funiculars, recycling systems, local food delivery services, community gardens - as well as services - integrated ticketing systems a la Oyster or Octopus or Go Cards, say. Cuts could be unnecessarily large freeways, examples of dreadful architecture, potential development sites being sat upon, shoddily run services and so on.