Presentation to Imex America on innovation in event design - using examples from around the world

1. Ripping Up the Rulebook - Radical Innovation in the
Design of Corporate and Association Events
October 10th 2012
IMEX America - Las Vegas
Rohit Talwar
rohit@fastfuture.com

2. Contents
Presentation p3
About Fast Future p 24
Image Sources p 33

3. Engaging Gen Y / Gen Z
CEED Slovenia
http://www.borev.net/imf.jpg

4. Serving Multiple Learning Styles
PCMA Learning Lounge
http://www.borev.net/imf.jpg

5. Rigorous Curation
/ Event Design

6. Innotown – Simple and Slow
http://www.borev.net/imf.jpg

7. Collaborative Design - LIFT
http://www.borev.net/imf.jpg

8. Collaborative Events – Gastro
http://www.borev.net/imf.jpg

9. Total Immersion
Food Service Network
http://www.borev.net/imf.jpg

10. Deep City Integration

11. Global Virtual Gatherings

12. Gamification

13. Co-located Breakouts
Globe Forum – Silent Conference
http://www.borev.net/imf.jpg

14. Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors

15. Co-located Trade Shows
American Sportfishing Association and American Fly Fishing Trade Associations

16. Reinventing Trade Shows
Society of Automobile Engineers

17. Experience-Led Trade Show
Food Inspiration
http://www.borev.net/imf.jpg

18. Creating Experiences
Adelaide Convention Centre
http://www.borev.net/imf.jpg

19. Science Gets Sexy

20. Webinars / Event Video
Resale
American Association of
Orthodontists (AAO)
• Tailored to lunchtime format
• Bundled with membership
• Online and DVD
• Continued Educational Units
(CEU)
• Membership and Revenue
Growth
• Next Steps - Global
Expansion via Translation and
Local Sales Partners

21. AMC Services

22. Management of Third Party Events

23. Merger
European Interactive
Advertising Association and
the Interactive Advertising
Bureau (Europe)

24. About Fast Future

25. Fast Future –
Core Services
• Live Events - Speeches, briefings and workshops for executive
management and boards of governments, investment funds,
development agencies , companies, airlines, airports, hotels, venues,
CVB’s and associations
• Future Insights - Customised research on emerging trends, future
scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market developments,
emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation

26. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people,
trends and forces shaping the future
• Clients
– ING, ABN Amro, Laing O’Rourke
– Marks and Spencer
– Airports - Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes

27. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing
Strategy Creation & Investment
Programmes
Development of
Implementation
Roadmaps

28. Example Projects
• Public and private client research e.g. :
– Reinventing the Airport Ecosystem
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The
Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia

29. Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
 Hotel strategy
 Brand portfolio
 Business models
 Customer targeting
 Innovation

30. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations

31. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

32. Designing Your Future
Key Trends, Challenges and Choices
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

33. Image Sources

34. Page
Image Sources p.1
3. http://www.ceedslovenia.org/web/SystemPhotos/Regional%20Conference%202011/Header%20web.jpg
4. http://jeffhurtblog.com/2011/02/10/why-pcma-learning-lounge-worked/
5. http://www.traveltechnology.com/wp-content/uploads/2011/03/Airport-of-Tomorrow.png
6. Top to bottom
1. http://www.ncemaritime.no/prod_images/doc_983_57.jpg
2. http://www.richardmulholland.co.za/blog/wp-content/uploads/2010/06/blake.jpg
7. http://www.liftconference.com/files/images/lift10_poster_300px.jpg
9. http://www.foodservicenetwork.nl/
10. Top to bottom:
1.http://www.profuturists.org/history
2. http://www.airport-pickups-london.com/images/Oxford.jpg
11. http://thenextwavefutures.files.wordpress.com/2011/10/apf-v-gathering1.jpg
12. http://timyuan.com/_media/images/hunt_lg_01.jpg
13. http://www.sustainablecitiesnet.com/wp-content/uploads/2009/12/CityChallenge_GlobeForum-600x263.png
15. http://www.bigrflyshop.com/app/webroot/userfiles/111/Image/akbow2.jpg
16. http://intrepidcs.com/themes/ICS/images/misc/ICSchina_2011.jpg
17. Left to Right
1. http://cdn.blisstree.com/files/2009/10/Chef-Zuma-Press-Michelle-sm.jpg
2. http://www.thechefalliance.com/userfiles/image/Chef/chef%202%20chefs%20prepping%20veggies.jpg
18. Left to right:
1.http://ourlifeinoz.files.wordpress.com/2011/02/685375_thumbnail_280_sa_s_frist_state_wine_festival_2011_cellar_door_wine_fe
stival_adelaide-v1.jpg
2. http://www.adelaidecc.com.au/files/5366-800x533.jpg
19. http://farm8.staticflickr.com/7156/6837913003_8cf3588f48_b.jpg
20. Top to bottom:
1. http://www.parentprojectmd.org/images/content/pagebuilder/webinar.gif
2. http://www.healthymouthshealthylives.org/en/about-the-partners/partner-profile-
page/AAO/~/media/Images/PartnerLogos/aao_logo.ashx

35. Image Sources p.2
21. http://www.cjam.co.uk/wp-content/uploads/2010/02/handDrawing.jpg
22. Left to right:
1. http://4.bp.blogspot.com/-TUdHS8nGxZY/TvGyneWjbRI/AAAAAAAAAEo/br99WzhTRNY/s1600/homepage.jpg
2. http://www.asgbi.org.uk/graphics/logo.gif
23. Top to bottom:
1. http://www.planebuzz.com/merger1.gif
2. http://www.e-commercefacts.com/news/2011/05/iab-eiaa/eiaa-iab.jpg