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Trends2012 voor
                     Vincent@Everts.net
      bedrijven.        +31647180864
                          @vincente
Follow the consumerSlideshare.net/vincent



Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Vincent Everts?




Wednesday, October 31, 12
Innovation acceleration



                               Innovation study trips:
                               2007: Korea
                               2008: China
                               2009: Russia
                               2010: Brazil




Wednesday, October 31, 12
Tudou.com earlier then
                                  YouTube




Wednesday, October 31, 12
Social Media
                               2.0



Wednesday, October 31, 12
• Mijn Tools




Wednesday, October 31, 12
Videoblogger



                            Talk to Me!




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Volg Vincent Everts live
                                      in zijn elektrische Leaf


                 - Live auto lifestats
                 - Live streaming video
                 - Live Google maps
                 - Twitter met bestuurder
                 - Twitter met de auto
                 - Interviews




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Not always good!




Wednesday, October 31, 12
Tesla Model S




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
21
Wednesday, October 31, 12
22
Wednesday, October 31, 12
Wednesday, October 31, 12
DELL Case




Wednesday, October 31, 12
Dell notebooks




Wednesday, October 31, 12
Wednesday, October 31, 12
Dell & Social Media




Wednesday, October 31, 12
Dell social media
                    • 100k employees
                    • 12 people listen to conversation
                    • 15 people create policy
                    • 30.000 did SMACU Training & can listen
                    • 4.000 can speak on behalf of Dell on
                            Twitter/Facebook/Blogs


Wednesday, October 31, 12
• 2007 Twitter: Whats hot?
                    • 2009 4Square Which locations are hot?
                    • 2012 Highlight: Location based social media


Wednesday, October 31, 12
Location based
                             Social Media




Wednesday, October 31, 12
White pages Appje




Wednesday, October 31, 12
Whit.li api




Wednesday, October 31, 12
Wednesday, October 31, 12
Lytro camera




Wednesday, October 31, 12
Measure yourself




Wednesday, October 31, 12
SlideRocket




Wednesday, October 31, 12
Wednesday, October 31, 12
WeVideo




Wednesday, October 31, 12
Urthecast
                            Earth HD streaming




Wednesday, October 31, 12
Draw Something
                     20 Million downloads/6 weeks




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
• Tablets everywhere!




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Internet is pain!




Wednesday, October 31, 12
Wednesday, October 31, 12
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
             time consumption                                               travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                             Google Docs   Online video elections 2.0
                             Twitter Amazon Yubby Co-Creation
                     Multitasking
             Google Streetview Online collaboration Social tools

                            Dell Sucks     Support 2.0 Viral Marketing
          Kryptonite Lock        Enterprise 2.0              VMS Zoomz HD   ebay
                            news resume VMS Google trends

Wednesday, October 31, 12
Web
                            1.0




Wednesday, October 31, 12
7


Wednesday, October 31, 12
2.1 miljard
                            internetgebruikers

Wednesday, October 31, 12
95%
      Internet
    penetratie
 in Nederland
Wednesday, October 31, 12
295 miljard
                            E-mails verzonden per dag
Wednesday, October 31, 12
1 miljard
            WhatsApp berichten per dag




Wednesday, October 31, 12
97%                       Weten wat
                            social media is

  68%social media
      Gebruiken

Wednesday, October 31, 12
1050
                            miljoen
                            Facebook
                            gebruikers
Wednesday, October 31, 12
How do we spend our time?

               TV:          39% 178 min.               4%
                                                  6%

            Radio:          33% 151 min.                    39%
                                            19%
         Internet:          19%   86 min.

     Newspaper:             6%    20 min           33%
       Magazines:           4%    18 min
                                            TV              Radio
                                            Internet        Newspapers
                                            Magazines
Wednesday, October 31, 12
• $32 billion sales
                            • 1 Billion searches/day
                            • Money from Adwords
                            • Almost nothing from
                              Youtube, Google earth/
                              map, gmail, apps etc




Wednesday, October 31, 12
Google adwords
          •Easy to set-up
          •Easy to budget
          •Price per keyword
   Also on
   YouTube

Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Andy Rubin


                        We are building an
                       industrial/corporate
                             Android

Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
IMPACT ON BUSINESS
                                                 12



Wednesday, October 31, 12
Wednesday, October 31, 12
17


Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
tekst




Wednesday, October 31, 12
Wednesday, October 31, 12
Online bestedingen
                             2009: 9 billion euro

                    2011: 10 billion euro

              Web-influenced 48
                   miljard
Wednesday, October 31, 12
                                                    bron: thuiswinkel.org
Social tools   Productinformatie
Wednesday, October 31, 12
Product info      what else do people buy

                             what do they recommend?

                             Description of customers

 Social tools               90% social tools
                             What do they buy in the end?
                             what else?
                             Tags of clients
                             review of the reviews
                             reviews of the customers
Wednesday, October 31, 12
beta




Wednesday, October 31, 12
Wednesday, October 31, 12
Who talks



Wednesday, October 31, 12
Social Networking



Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Customer service




Wednesday, October 31, 12
“What are you doing in 140 characters”




Wednesday, October 31, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page

Wednesday, October 31, 12
Wednesday, October 31, 12
The world is obsessed with Facebook




Wednesday, October 31, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page

Wednesday, October 31, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page

Wednesday, October 31, 12
•s




Wednesday, October 31, 12
Wednesday, October 31, 12
Wednesday, October 31, 12
Web 2.0 Trend:
                             Co-Creation


Wednesday, October 31, 12
Wednesday, October 31, 12
49


Wednesday, October 31, 12
Social Media
                               2.0



Wednesday, October 31, 12
Vincent Everts
                                   www.vincente.nl
                                   www.yubby.com
                                  www.interimic.nl
                                 vincent@everts.net
                               www.twitter.com/vincente
                                    +31647180864
Wednesday, October 31, 12

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