Citrus operates 33 retail stores and an online store selling gadgets and accessories across Ukraine. It has over 14 years of experience in the market and generated $150 million in consolidated turnover in 2013, with $20 million from accessory sales. Citrus is the largest retailer of iPhones and iPads in Ukraine and offers an open store layout, demo zones, and personal setup services to customers. Its goal is to become the top seller of various products like accessories, iPhones, iPads, and smartphones in Ukraine in 2014.

1. Citrus – gadgets and accessories

2. Our group of companies
operates on market since 1999
Citrus – retail chain of best gadgets and accessories
Citrus.ua - our online store is among the TOP-10 largest online
stores in Ukraine
Consolidated turnover in 2013 amounts to $ 150
million Accessories sales achieved $ 20 million
E-ton concept store – concept stores of luxury gadgets and accessories
www.e-ton.ua - online store of luxury gadgets and accessories
Distribution department – specializes on distributing of gadget and accessories on
the Ukrainian market

3. • 33 stores in 11 major Ukrainian cities
• average shop retail area - 100 sqm
• average revenue per 1 sq m is $ 35 000 (few times more than average
revenue among other retailers)
• more than 14 years of experience
Citrus

4. • Retailer # 1 in sales of iPhones and iPads in Ukraine
• The highest ASP in smartphones and tablets
We are the most experienced
retailer in sales of
smartphones and tablets

5. Citrus generates foot traffic of more
than 5 million people annually due to
the unique concept of Citrus stores
Concept of classical stores
of mobile electronics
Concept of Citrus stores – all devices are turned
on, can be touched and tested

7. Citrus concept
• open layout of gadgets and
accessories;
• large demo zones;
• Citrus It-bar – zones of setup, ‘tuning’
and customization of gadgets;

8. Citrus concept
According to GFK, Citrus
occupies #1 market
share in sales of
smartphones and tablets
with a price mobile
devices with the price
over USD 400

9. Exclusive services
• Citrus Master – personal gadget setup and
customization, expanding gadgets’ abilities with
software tuning, 1-to-1 trainings and workshops
on gadgets’ using, after-sales support and repair
service
• Citrus Trade In – possibility of exchange an old
phone for a new one
• Citrus Credit – financing of purchases of
gadgets and accessories

10. Core products sales
targets in 2014
Accessories annual turnover USD 50
000 000
0
50 000
100 000
150 000
200 000
250 000
300 000
iPhones sales,
units
iPads sales, units Smartphones
sales, units
Tablets sales, units

11. Citrus partners

12. First retail chain of gadgets and accessories in CIS that specializes on
fashion-accessories.
Citrus exclusively presents in Ukraine JustCavalli accessories of spring-
summer 2014 collection for iPhone, iPad, iPad mini.
Citrus:

13. Citrus exclusively presents in Ukraine accessories of spring-summer 2014
collection for iPhone 4, 4S, 5, the New iPad by Aston Martin
Citrus:

14. Citrus exclusively presents in Ukraine Marc by Marc Jacobs iPhone 5 cases
of spring-summer 2014 collection
Citrus:

15. Citrus exclusively in Ukraine will present the accessories collection for
iPhone by Selena Gomez and Fergie from the leading accessories
manufacturer Case-Mate
Citrus:

16. Citrus became the first and the only authorized partner of Beats by Dr.Dre in
Ukraine
Among the fans and admirers of Beats headphones are such celebrities as
Lady Gaga, Eminem, David Guetta, Snoop Dog, Black Eyed Peas, Justin
Bieber, Kelly Rowland, Gwen Stefani, Keri Hillson and others.
Citrus:

17. Citrus exclusively presents in Ukraine VEKTR headphones by Diesel of
spring-summer 2014 collection, produced by the iconic accessories
manufacturer Monster
Citrus:

18. Citrus exclusively presents in Ukraine accessories of spring-summer 2014
collection for iPhone 5 by Hugo Boss
Citrus:

19. Citrus concept

20. Citrus concept

21. Citrus concept

22. For us it is strategically important to develop area of lifestyle gadgets in Ukraine
We focus on perspective
products and develop them on
Ukrainian market

23. We see huge potential in the development of the appcessories market
in Ukraine. That is why we are very focused in promotion of such
gadgets in different effective ways:
In-store
marketing
We focus on perspective
products and develop them on
Ukrainian market

24. Online advertising at
popular web pages
We focus on perspective
products and develop them on
Ukrainian market

25. We focus on perspective
products and develop them on
Ukrainian market
Video reviews of gadgets on our Youtube
channel

26. Collaboration with specialized
online-resources, top Ukrainian
bloggers, opinion leaders and key
media persons on testing,
commenting and reviewing of our
gadgets
We focus on perspective
products and develop them on
Ukrainian market

27. In our biggest stores we constantly hold premieres and
demo-testing of new gadgets long before their sales start.
We were the first in Ukraine who started the launch of
Samsung Galaxy S4 at night.
Presentations and demo-testing:
iPhone 5s, iPad Air and iPad mini Retina, Google Nexus 5,
Meizu MX3, Samsung Galaxy Note 10.1, Samsung Galaxy Note
3, Samsung Galaxy S5 etc.
Exclusive premieres

28. Exclusive premieres

29. Exclusive premieres

30. Exclusive premieres

31. Citrus events
We constantly organize various parties and events for our clients

32. Citrus is #1 newsmaker in
Ukrainian retail
Our expert opinions, researches and press-releases are constantly being
published by well-known Ukrainian news agencies, magazines and media resources
such as: Interfax, UNIAN, Korrespondent, Business, Segodnya, Kommersant, etc.
In 2013-2014 we were cited more than 5000 times in online resources.
Vesti: Ukrainians are waiting in line for blue iPhones
Delo.ua: For New Year Ukrainians dream of gadgets and traveling
ITC: Citrus online store starts Meizu MX3 sales
Segodnya: When and for how much the New iPad will be sold in
Ukraine
Gagadget.ua: Citrus offers a limited collection of iPhone covers
devoted to Euro 2012
Telecompaper: Samsung Galaxy Y leads dual-SIM smartphones in
Ukraine
Korrespondent.net: Ukrainians started changing iPhone 4 for
Samsung Galaxy S II

33. For cooperation
Citrus Group
phone +38 048 338390
+38 048 338391
import@citrus.com.ua
www.citrus.ua