Company Pitch by Zack Sabban, Festicket at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. Discover festivals Book experiences Make memories
starts
experience
You
festival
here

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Market Context in
the Music Industry
The Music industry has rapidly shifted
toward LIVE…
90%
Artist’s yearly revenue accounted
for live performances
The numbers of concerts and music
festivals exploded in the last 5 years!
In the early 2,000’s, artist stopped
selling anymore Disk/CD’s.

4. $20bn initial
TAM
Old school promoters need help to
reach fans online
Merchandising
$1bn
Sponsorship
$4bn
Tickets
$20bn
Sell out
10%
Long Tail
90%
2018 Global Live Music Market 90% Music Festivals don’t sell
out
320m music fans go to festivals around the globe each year, with continued growth in
the $25B live music market fuelled by millennials experiences culture

5. The Magazine
Total Taffic
In 2017
35M3.2M
Highly-engaged
fans/members
The Guide
Festivals are hard to find…1.
We are the authority for music festival discovery…
Biggest festival-focused
publication in the world

6. 5
Tickets Accommodation Transfers
Glamping Merchandising Transport
Fragmented ecosystem
across multiple
platforms
Suppliers Customers
1,000+ Festival
partners
& 2,000 Suppliers
1M+ Customers from
50 different
countries
… And the world’s leading marketplace for music festival experiences
How will I book the whole
experience?2. Festicket has unified the
festival ecosystem

7. €0
€16
€32
€48
€64
€80
2013 2014 2015 2016 2017 2018e
€75.0m
€45.2m
€22.2m
€10.0m
€4.1m€0.5m
GMV
€0.5m
€0.5m€95k
Revenue
€1.2m
€2.4m
€4.7mx8.2
GMV CAGR
From 2013 to 2017
150%
x2.5
x2.2
x2.1
€8m
100m€ GMV
achieved!
Exponential Growth: more than doubling GMV & Revenue every
year!

8. On top of Festival tickets, we also provide camping, hostel/hotel, apartment,
transports, extras and insurance products!
Hotels, Apartments
960 Suppliers
15%
Camping, Glamping
240 Suppliers
13%
Transports
510 Suppliers
16%
Insurance
1 Supplier
60%
Tours, Merchandising
296 Suppliers
52%
Take
Rate
Ticketing
9%
1,007 Suppliers
Primary
Services
Additional
Services
Sharp increase of
2,000+ ancillary
suppliers across
Europe
Take
Rate

9. A full 360 approach, from online festival discovery to onsite experience
1
Discover festivals
though our guide
& our magazine pages
2
Shop your festival
experience incl. tickets,
camping, hotels, transports,
6
Enjoy the festival, then
get recommendations
for your next festival!
3
Seamless check-out
experience & easy
mobile ticketing
4
Recommendations for
up-selling based on data
algorithm
5
The Festicket Community
receive your line-up and
join the dedicated group
The Virtuous
Cycle

10. Moving to the
Next Level?
9

11. Build a global brand - Europe / US / Asia
#International

12. Business intelligence data for a better service
#Suppliers

13. Mobile App / Personalisation / Recommendation
#Customers

14. 2013 2014 2015 2016 2017 2018e
1 4
10
22
45
75
▪ Festicket is the world’s leading marketplace
for music festival experiences
▪ Authority in event discovery and world’s
biggest festival-focus publication
▪ Constantly deliver exponential top line
growth
▪ Optimising a global, fragmented, and rapidly
growing $25bn live music market
▪ Working with 1,000+ majors Music Festivals
and 2,000 Ancillary suppliers
Festicket GMV
Exponential Growth
Festicket at a glance

15. Family
Festicket
Thanks from the

16. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com