Ryan Orrick is the VP of Experiential Marketing at Moosylvania. He shares 10 rules for experiential marketing that he has learned over his career in event marketing. The rules include making sure any events add real value for consumers, considering sponsorship opportunities, researching consumer mindsets, offering multiple engagement levels for consumers, designing non-pushy programs, properly training staff, ensuring all legal requirements are met, building flexibility into plans, managing equipment, and setting metrics to measure success.