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Y! Travel | Research Synthesis

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Beth Goldman
Beth Goldman
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Yahoo! Travel Research Synthesis Beth Goldman Interaction Designer, User Experience 02/21/07 Confidential - Do Not Distribute
Data Reviewed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2005 Travel Segment Ethnographic Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2005 Online Travel Community Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2005 Online Travel Community Research continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2005 Online Travel Community Research continued
2006 Compelled Travel Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2006 Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where should we focus? What are the unmet needs that we can solve well?

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Y! Travel | Research Synthesis

  • 1. Yahoo! Travel Research Synthesis Beth Goldman Interaction Designer, User Experience 02/21/07 Confidential - Do Not Distribute
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  • 9. Where should we focus? What are the unmet needs that we can solve well?