A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Mars 2018
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
The document outlines Limitless' approach for expanding Camelbak's target audience to millennials. It identifies the millennial nomad persona as an opportunity for growth given their adventurous and on-the-go lifestyle. The proposed campaign, "Hydrated by Camelbak", would showcase interesting people and places to humanize the brand and promote hydration for everyday adventures. It would utilize an interactive mobile app, customizable bottles and stickers, pop-up experiences, and social media to engage millennials across cities. The goal is to position Camelbak as perfect for an active lifestyle and integrate it into everyday lives through immersive storytelling and discovery.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
The document outlines Limitless' approach for expanding Camelbak's target audience to millennials. It identifies the millennial nomad persona as an opportunity for growth given their adventurous and on-the-go lifestyle. The proposed campaign, "Hydrated by Camelbak", would showcase interesting people and places to humanize the brand and promote hydration for everyday adventures. It would utilize an interactive mobile app, customizable bottles and stickers, pop-up experiences, and social media to engage millennials across cities. The goal is to position Camelbak as perfect for an active lifestyle and integrate it into everyday lives through immersive storytelling and discovery.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - SEPTEMBRE 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
De presentatie die David Mattin (Trendwatching.com) tijdens Mediapark Jaarcongres 2015. Lees meer; http://www.mediaparkjaarcongres.nl/david-mattin-big-data-drijft-revolutie-in-verhalen-vertellen-aan/
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on the food industry. Yummy! Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Noé charity launches an awareness campaign called "In the shadow of the largest, smallest disappear" to highlight the threat faced by common and small biodiversity species that are often overlooked. The campaign features a video and prints that initially draw attention to larger iconic species like whales and bears, before revealing smaller species behind them that are dying in silence.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
This document discusses the trend of "sympathetic pricing", where brands offer flexible discounts to help ease consumer pain points, lend assistance during difficult times, or support shared values. It provides examples of brands that have implemented sympathetic pricing strategies, such as Uber offering discounts during transportation disruptions, hotels providing discounts if it rains, and airlines offering cheaper flights to support causes like gay rights. The document argues that sympathetic pricing can help brands prove to skeptical consumers that they truly care about people's challenges and shared problems.
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on the food industry. Yummy! Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Les Français sont devenus individualistes : pour sauver le monde, ils comptent davantage sur eux-mêmes que sur les associations. Mais ils ne sont pas égoïstes pour autant. À ce jour, 40% des Français non engagés restent mobilisables. Comment faire alors pour qu’ils choisissent d'agir aux côtés des ONG ?
Noé charity launches an awareness campaign called "In the shadow of the largest, smallest disappear" to highlight the threat faced by common and small biodiversity species that are often overlooked. The campaign features a video and prints that initially draw attention to larger iconic species like whales and bears, before revealing smaller species behind them that are dying in silence.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
The document provides a summary of creative marketing campaigns and trends from May 2012. In the inspiration section, it describes campaigns by Ray Ban, Lego, and Nike that used new technologies. The trends section discusses the merging of digital and physical craftsmanship and the development of fully sustainable fruit-based packaging. It also notes the potential for Instagram to create a physical camera product. The insights section provides analysis and commentary on various innovative marketing strategies and activations featured in news sources.
This document provides a summary of trends, creative ideas, and marketing strategies related to eco-friendly products and sustainability from the September 2012 issue of the Humankind Agency cultural fuel trend report. It highlights various campaigns and concepts that promote environmental values in innovative ways, such as an eco-friendly Volkswagen print ad, a solar-powered mobile phone charging station, and a campaign challenging people to change wasteful behaviors rather than skipping an ad.
This document discusses the trend of "sympathetic pricing", where brands offer flexible discounts to help ease consumer pain points, lend assistance during difficult times, or support shared values. It provides examples of brands that have implemented sympathetic pricing strategies, such as Uber offering discounts during transportation disruptions, hotels providing discounts if it rains, and airlines offering cheaper flights to support causes like gay rights. The document argues that sympathetic pricing can help brands prove to skeptical consumers that they truly care about people's challenges and shared problems.
RIP le lien fort qui unissait jadis un employeur à ses collaborateurs. Aujourd’hui, seuls 11% s’investissent émotionnellement dans la réussite de leur entreprise. La faute à une génération individualiste ? Pas vraiment. 77% des collaborateurs ne se sentent pas considérés à leur juste valeur. Ni valorisés, ni écoutés, ils ne trouvent pas de bonne raison de s’engager pour leur employeur.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Cultural Fuel describes the background and pulse of local and global trends and insights that influence people. In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation. The Cultural Fuel Trend Report is a monthly summary of the things we find.
http://culturalfuel.net/
The document discusses key themes from the Cannes Lions International Festival of Creativity in 2015, including an increased emphasis on advertising technology and how it is changing the industry. Speakers called for greater collaboration between creatives and technologists to harness data and build more emotional connections with consumers. The launch of the Cannes Innovation festival focused on how data can be used as the "linchpin" to create more emotional content.
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
This document provides a monthly snapshot of trends in marketing, storytelling, and digital culture locally and abroad. It discusses how digital convergence is changing how people relate to illness through smart devices. It also explores how social media demands transparency from brands and how branded content should engage people as human beings rather than demographics. The document then highlights several innovative examples within fashion, medicine, art, commerce, humanitarian efforts, marketing and storytelling that are leveraging new technologies.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Juillet 2018
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Avril 2018
This document provides a summary of trends in marketing, storytelling and digital culture from around the world. It discusses how brands are adapting to changing content consumption on mobile devices and emerging technologies like wearables. Examples include Google's Project Soli which tracks hand movements to interact with devices without touching screens, and Project Jacquard which adds touch-sensitive capabilities to fabrics. The document also covers innovations in areas like prosthetics, accessibility apps, crowdsourced science, location-based marketing using beacons, and how marketers are engaging adult audiences with more playful content and experiences.
Our retail vision is global, our voice international.Davide Gaeta
The document discusses the changing retail landscape and how retailers must adapt. It notes that consumers now demand deeper emotional connections, access to products anytime from anywhere, and ethical integrity from brands. Retailers are embracing both digital technologies and physical stores to enhance the customer experience. The future of retail involves personalized and seamless omnichannel experiences. It also highlights trends in specific retail sectors like luxury, travel retail, high street, food and beverage.
The document provides summaries of 24 marketing and branding ideas from October 2015. Some of the ideas include:
- An Italian cultural heritage organization opened 500 cultural sites across Italy through an "Open Doorbells" campaign telling stories through intercoms.
- A billboard campaign in Stockholm notified pedestrians of what they would encounter around the corner based on their smartphone location data.
- Ikea launched a bike designed with only 19 parts to assemble, making it as easy to put together as a sandwich.
- A Japanese lingerie brand launched an automatic bra vending machine, a novel concept that showed evolving attitudes towards women's underwear.
The document discusses ambient advertising, an innovative marketing technique that grabs consumer attention through unusual mediums in unexpected times and places. It has grown in popularity as more brands seek new ways to break through advertising clutter. While ambient ads can be creative and memorable, the document also notes they must be implemented responsibly and avoid invading private spaces or overexposing consumers in order to be effective and avoid potential backlash.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Janvier 2018
The world is awash with 2016 Trend reports predicting the year to come. It’s big business, but it masks something important, that for every trend, there’s a counter trend that is arguably as interesting and useful. This is another example of what we call Tensity, a paradox, a contradiction at the heart of what makes many people and brands interesting.
Here’s our latest findings on Trends with Tension, focusing on Retail.
The document provides an overview of trends in marketing, storytelling and digital culture from August and September 2015 issues of The Trends Report. Key trends discussed include:
1) Advancements in virtual reality and decentralization of work/learning spaces. Holography is being tested for virtual classrooms.
2) Use of virtual technology in advertising to provide interactive brand experiences. Examples of digital car showrooms and conceptual window displays are mentioned.
3) Emerging mobile health innovations and tools that make healthcare more accessible and affordable. Examples include an x-ray pill and Alzheimer's app.
4) Convergence of industries like fashion and medicine creating new products. Examples include a sweat-sensitive textile
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
This document discusses viral marketing and provides examples of successful viral marketing campaigns. It defines viral marketing as marketing techniques that use social media and technologies to increase brand awareness through self-replicating viral processes like word-of-mouth sharing. The main objectives of viral marketing are to attract new customers and help brand reputation. Successful campaigns make their message simple, relevant, provide sales opportunities, use the right technology, and reflect the brand. Top viral campaigns included the Nike "Touch of Gold" ad and Hotmail's early use of viral marketing through embedded messages in emails.
This document summarizes trends in marketing, storytelling, and digital culture from August 2016. It discusses how brands must prepare for artificial intelligence by embracing it in their processes. It also describes innovative technologies like an AI chatbot that helps drivers appeal parking tickets, wearable airbag vests for safer skiing, and sidewalk lights that alert distracted smartphone users. The document advocates taking risks to create new experiences for audiences and highlights examples from JP Morgan and Samsung/Nestle collaborations. It concludes by discussing enhanced security and convenience from biometric authentication on bank cards in South Africa.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
Ss advertising, new media and culture templateMarcus Vannini
The document discusses the need for advertising to move at the speed of culture through constant communication with audiences across multiple platforms. It emphasizes engaging audiences through relevant cultural moments. Constant communication is proposed as an ongoing contact strategy using various initiatives to communicate about products in response to culture every day of the year. This aims to generate more frequent information points beyond just ads.
Google is developing new technologies like Project Soli and Project Jacquard to advance interactions with small screen devices using hand gestures and smart fabrics. Citizen science projects are using crowdsourced data from devices like surfboards and beehives to study hard to access environments. Marketers are trying novel approaches like bringing whisky magazines to Instagram and using artificial intelligence in digital experiences to engage consumers.
Are you sick of meaningless advertising / social media / marketing trends that make no sense to you or your business? So are we. That's why we've created our Anti Trend Report, to cut through the BS and help you focus on what counts – using digital and social to actually grow your brand.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5. PINK AND BLUE
Lush launched a new campaign in support of
transgender rights, called #TransRightsAreHumanRights.
To promote its campaign, Lush was selling a limited-
edition bath ball. Every window of Lush’s stores had its
product displays replaced with quotes from transgender
employees. Lush has also launched an online hub with
resources for transgender people to get support and for
allies to learn more … and so much other communication
tools.
"We hope our campaign will spark conversations and
educate all of us on how to become better allies to the
transgender and non-binary community.
Read: http://www.glossy.co/new-face-of-beauty/how-lush-plans-to-
make-a-lasting-impact-with-its-large-scale-trans-rights-
campaign?utm_medium=email&utm_campaign=glossydis&utm_sou
ce=daily&utm_content=180215
#INDIVIDUALISM
7. HIGH BUSINESS
Cannabis is undergoing a massive rebrand, shedding its
stoner image to become part of a chic, wellness-forward
lifestyle.
Today, one in five American adults has access to legal
marijuana. Cannabis has become an economic boom. By
By 2020 the marijuana market could top $22 billion and a
new type of consumer emerges such as data scientists,
entrepreneurs or even you! Stereotypes of marijuana
consumers don’t exist anymore…
With an emerging economy in sectors such as beauty,
cannabis is following an overall societal trend towards
wellness as it becomes a tool for self- optimization or
personal care.
Download the report: https://www.jwtintelligence.com/trend-
reports/high-times/
#HARMONIA
8.
9. HEART NEVER LIES
The start-up HNL has just created a technology that is
able to measure the intensity of positive emotions of
people by analyzing the heart beat while seeing a
product, slogan or even an ad.
The ultimate aim of this emotional sensor is to assess
250 micro-signals in only a second.
This technology has been used by PSA to test new
equipment in driving simulators and by IPSOS during the
last legislative election.
Read: http://www.influencia.net/fr/actualites/in,innovations,big-data-
media-desormais-peut-calculer-palpitations-votre-coeur...,8167.html
#EXPERIENCIA
11. PLASTIC-FREE GROCERY
British environmental campaign group A Plastic
Planer and Dutch supermarket chain Ekoplaza have
teamed up to create the world’s first entirely plastic-free
supermarket aisle. The Ekoplaza Lab is a 60 square meter
meter space. Instead of plastic fixtures and fittings, the
aisle uses lampshades reclaimed from other stores,
metal-and-wood shelves and cardboard labels. Most
importantly, however, the almost 700 products for sale
are packaged using non-plastic materials, ranging from
glass to compostable biomaterials. Products included in
the pilot range from meat and dairy to lentils, fruits and
vegetables.
Read: https://www.fastcompany.com/40538704/can-you-imagine-a-
supermarket-with-no-
plastic?utm_source=postup&utm_medium=email&utm_campaign=F
ast%20Company%20Daily&position=2&partner=newsletter&campai
gn_date=03062018
#ECOSUPERIORITY
14. THE NEW BRANDED CURRENCY
Brands are exploring the possibilities of blockchain as a
seamless and safe way to make digital transactions.
KFC Canada released the Bitcoin Bucket. Sales were
tracked live on Facebook and the promotion sold out
almost immediately.
Burger King Russia launched the WhopperCoin, a
“blockchain loyalty program.” Customers receive a virtual
WhopperCoin with every Whopper they purchase and
these can be traded or cashed in for burgers.
Read: http://mashable.france24.com/tech-business/20170829-
burger-king-russie-whoppercoin-whopper-bitcoin-cryptomonnaie
https://www.crypto-france.com/kfc-canada-lance-le-bitcoin-bucket/
#NEWMODELS
16. SMART TATTOO
A new company called LogicInk is hoping to help you
avoid sun burns thanks to a temporary tattoo called
Logic UV.
It works pretty simply. You stick a tattoo to your skin and
watch its two rings throughout the day.
The smaller, inner ring will tell you how harsh the sun is
by changing from white to purple. The outer, larger ring
will turn bright pink from purple when you're getting
to actually burning your skin.
Read: https://www.springwise.com/new-tattoo-indicates-excessive-
sun-absorbed-
skin/?utm_campaign=1089177_Springwise%20Daily%20-%202018-
02-
14&utm_medium=email&utm_source=Newsletter&dm_i=3GJ2,NCE
X,5J63S9,2EQEX,1
#TRANSHUMANISM
18. HYBRID TRANSPORTATION
UK transport app Citymapper is launching a new bus
service, Smart Ride. It’s a hybrid service that will see a
small fleet of eight-seater vans offer rides around a
number of routes in London, changing their
course based on customer demand.
“It’s a bit like a bus because it has stops, it’s a bit like a
cab because you book it and it has guaranteed seats, and
and it’s a bit like a metro because it has network of
roads”
Read: http://www.ladn.eu/tech-a-suivre/habitat-et-villes-
connectes/fin-des-voitures-vive-les-mi-bus-mi-
taxis/?utm_source=newsletter_ladn&utm_medium=email&utm_cam
paign=news_fevrier_2018&utm_content=20180227
#ECOSUPERIORITY
20. HUMAN MODELS ARE SO 2017
Dolce & Gabbana chose drones over humans to carry its
handbags down the runaway during Milan Fashion Week.
Week.
Once the drones were done, human models returned to
show off D&G’s clothes, proving that perhaps humans
aren’t obsolete after all.
Read: https://www.designboom.com/technology/dolce-and-
drones-handbags-milan-fashion-week-02-26-2018/
#TECHNOLOGY
22. HUMAN MODELS ARE SO 2017
Dolce & Gabbana chose drones over humans to carry its
handbags down the runaway during Milan Fashion Week.
Week.
Once the drones were done, human models returned to
show off D&G’s clothes, proving that perhaps humans
aren’t obsolete after all.
Read: https://www.designboom.com/technology/dolce-and-
drones-handbags-milan-fashion-week-02-26-2018/
#TECHNOLOGY
24. THE PERSONAL IMPACT
OF OUR DIGITAL LIVES
Until March 31st, La Maison Populaire de Montreuil
hosted an exhibition across 8 artworks about our digital
lives and the footprint each of us leaves online… and it
can be pretty scary!
Read: https://usbeketrica.com/article/a-montreuil-une-expo-sur-les-
traces-de-nos-vies-numeriques
#SECURITY
25.
26. FAKE NEWS GONNA DIE
New game, titled the bad news game, aims to inoculate
people against fake news. It works by putting players in
the position of creating fake news, so that they gain
insight into the tactics and methods used by ‘real’ fake
news-mongers to spread their message. This, in turn,
builds up resistance to fake news. In the game, players
are shown short texts or images and can react to them in
a variety of ways. Choosing an option similar to that
followed by a ‘real’ producer of disinformation earns the
player more followers and credibility. Lying too blatantly,
choosing an option that is obviously ridiculous, or acting
in line with journalistic best practices, and the player will
lose followers and credibility. The aim of the game is to
gather as many followers as possible without losing too
much credibility.
Read: http://www.strategies.fr/actualites/medias/4007602W/un-jeu-
anti-fake-news.html
#SECURITY
“At Ikea, we believe anyone should have the possibility to decorate their home without spending their life savings, That’s why Ikea offers a range of frames that work with any photo, print or painting you want to show off, even those from the 1490s.”
Réappropriation de l’espace urbain
Carrefour revealed a similar rooftop initiative which is managed by students of a local agricultural school.
For example, the smell of gunpowder might be used in treating certain cases of PTSD
"What if one day we are able to show you, in VR, a piece of steak, with the smell and scent that goes along with it, and you cut it up and feel its tenderness, and you enjoy every bite of it? But in real life, it's made of plant-based ingredients."